Assignment Projects and Portfolio 1

1. Personal
Branding
Exploration
Kimberly Hanna
Project & Portfolio 1:
Week 1
January, 2022

2. .
IDENTITY
Positive and
professional.
Excitement and
sophistication with a
charismatic,
courageous, fun
personality.
Responsible,
trustworthy and
reliable.

3. Potential Job Titles:Music Booking Agent
•Jr. Talent Manager
•Contract Administrator
•Music Touring
Entertainer - Strive to be positive and encourage others to
do the same.
PROFESSION
Music Booking Agent
Music And Entertainment Industry

4. A
TARGET AUDIENCE
Live Nation Entertainment
Music Booking Agent/
Live Nation
Entertainment
Sleeping Giant Music
Jr. Talent Manager/
Sleeping Giant Premier
Booking Agency
Insomniac Events
Jr. Talent Buyer/
Insomniac Events
TALENT/ENTERTAINMENT AGENCIES
Outreach Plan:
• Update and polish resume on LinkedIn
• I will send an email then a phone call
• In the year 2024 so I have a few years experience
behind me.
Outreach Plan:
• Update and polish my resume on LinkedIn .
• Email more than once if I have to.
• The end of 2023, it will be a stepping stone for my career.
Outreach Plan:
• Update and polish resume on LinkedIn
• Stop by the headquarters here in San
Diego to speak with them in person.
• This year 2022 before I graduate to
take up the opportunity of a possible
internship

5. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills Talent Booking Agent & Current Proficiencies:
Product Development
SOFT
HARD
Novice / Adept / Expert
ROI Calculations Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Resourcefulness Novice / Adept / Expert
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Value Propositions Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

6. Short Term: (Immediately After Graduation,2022)
• Operations Assistant, Sleeping Giant Music Talent Booking Agency.
‣ Focus on growing my business by increasing the numbers every
month and elevating my online presence. August 202 connections 2
my LinkedIn connection’s will have tripled hopefully giving me a
better chance for employment.
Mid Term:( 2023)
• Insomniac Events
‣ Focus on getting to know as many Bands and musicians as I can,
increasing the amount of concerts I attend every month throughout
2022 to gain as much experience as possible.
Long Term: (2024)
• Booking Coordinator, Concerts Live Nation
• Gain as much experience as I can in 2022, 2023 have a long list of Artists I
have worked with.
GOALS

7. To Help Musicians Take Their Career
To The Next Level Through
Performance Opportunities .
PROMISE

8. CREDENTIALS
Work Experience:
•Event Booking Coordinator,
vendor coordination, schedule
creation and fee collection.
•Concert Staff, Handled crowd
control, and ticket scanning
Education:
• Bachelors of Science/ Music Business , B.S., Full Sail University
(Exp.2022)
Awards:
• Former member of San
Francisco Girls Chorus and
active donator to charity .

9. COMPETITION
Education:
• Full Sail University/ Entertainment Business
Leadership Experience:
• Talent Manager
• Brand Ambassador Manager
Skills and Proficiencies:
• Digital Marketing - 2 endorsements
• Accounting - 1 endorsements
• Business Ethics- 1 endorsements
Kimberly Hanna
Overall Online Presence:
• 137 connections, no customized banner image.
Headshot is fun yet professional. Certification for
Blogging Strategies for Musicians and Bands.Active on
Twitter, Facebook, Instagram and LinkedIn. URL is not
customized.
• Grade: Superior, 90 out of 100
Industry Experience:
Education:
• Full Sail University/ Student Music Business
• Full Sail University/ Student Music Business
Skills and Proficiencies:
• Not Listed - X endorsements
• Not Listed - X endorsements
• None listed - X endorsements
Overall Online Presence:
• 20 Connections. Banner not customized. Headshot
could be more professional. No detail on profile only
active on LinkedIn and Instagram. LinkedIn URL not
customized.
• Grade: Poor, 10 out of 100
Industry Experience:
• Talent Manager at Miracle INA

10. • Event Booking Coordinator, Leelee Ventures
LLC
• Manager, Offshore Tavern
COMPETITION
Lily Holguin
Noteworthy Experience:
• Resorts World Las Vegas
• Handwritten Records
Kimberly Hanna
Industry Experience:
• Live Music Booking Agent
Education:
• No Education posted/ E22 Live Production Artist
Management
Skills and Proficiencies:
• None Posted- X endorsements
• None Posted - X endorsements
• None Posted - X endorsements
Overall Online Presence:
• 53 Connections , Banner not customized. Headshot not
very likable . Profile not detailed at all for having 9 yrs.
exp. No published articles, no active social media.
LinkedIn URL not customized.
• Grade: 20 out of 100
Industry Experience:
• Full Sail University/ Student Music
Business
Education:
Leadership Experience:
Skills and Proficiencies:
• Not Listed - X endorsements
• Not Listed - X endorsements
• None listed - X endorsements
Overall Online Presence:
• 20 Connections. Banner not customized. Headshot
could be more professional. No detail on profile only
active on LinkedIn and Instagram. LinkedIn URL not
customized.
• Grade: Poor, 10 out of 100
• Full Sail University/ Student Music
Business

11. KIMBERLY HANNA
BRAND POSITION
FOR MUSICIANS THAT WANT MORE EXPOSURE,
I WILL PROVIDE WELL PLACED CONNECTIONS
TO GET THEM IN FRONT OF THE RIGHT
AUDIENCE. HELP THEM BUILD A FAN BASE AND
ESTABLISH A FOLLOWING TO TAKE THEIR
CAREER TO THE NEXT LEVEL.

12. NETWORKING & MARKETING
Industry Events & Organizations
• Primary Content: Infographics, mini-infographics, motion-
graphics and social media micro- narratives, I want to keep
people engaged.
• Primary Tools: LinkedIn,Twitter and Instagram will be my main
streams for promoting myself professionally. Nutshell is a free
tool I will utilize, it delivers your social media activity via email so
you can monitor it.
• Website: West Coast, California Vibe relaxing feel with
photography of Bands, Artists and DJ’s. Simplicity with easy
navigation.
Digital Marketing
• Music Biz 2022/ Music Business Association
• May 9-12 2022, Nashville, TN
• 65th National Conference/ The College Music Society
• Sep 22-24, 2022, Long Beach, CA
• Winter Fest/ La Jolla Music Society
• Dec 3-6, 2022, San diego, CA

13. Mentor
• CEO of local Talent Booking Agency.
Someone who is very familiar with the
San Diego Music Scene, has a lot of
connections and has been in the
industry over 20 years. Aug, 2022.
Formal Education
• Full Sail University/ Student Music
Business.
Technical Skills
• Project Management
• Big Data Analysis
• Programming
Soft Skills
• Communication
• Time Management
• Leasdership
PROFESSIONAL
DEVELOPMENT

14. You know what a hassle it can be
booking gigs, having to deal with
promoters, performance dates,
venues and contracts? I can
alleviate all those concerns by
handling all live performance
details so you can focus on
what’s really important…..your
music. I have built many close
relationships with music festival,
and concert promoters over the
years so that I am able to provide
you with an abundance of
opportunities to perform and
increase your fan base.
Kimberly Hanna

15. REFERENCES
13-1011.00 - agents and business managers
of
artists, performers, and athletes. O*NET
OnLine. (n.d.). Retrieved February 5, 2022,
from
https://www.onetonline.org/link/summary/
Sign up. LinkedIn. (n.d.). Retrieved February 5,
2022, from
https://www.linkedin.com/notifications/
Executive assistant to CEO of record label job
in Westlake Village, CA at Evolution Music
Inc. ZipRecruiter. (n.d.). Retrieved
February 5, 2022, from
https://www.ziprecruiter.com/jobs/evolutio
n-music-inc-eOd669e6/executive-assistant-
to-ceo-of-record-label-7a220827?
What does a talent coordinator do? role ... -
glassdoor.com. (n.d.). Retrieved February
5, 2022, from
https://www.glassdoor.com/Career/talent-
coordinator-careerKO0.18.htm
A premier music and booking agency.
Sleeping
Giant Music. (2022, January 5). Retrieved
February 5, 2022, from
https://sleepinggiantmusic.com/
Music biz annual conference: JW Marriott
Nashville. Music Business Association.
(2022, January 27). Retrieved February 5,
2022, from
https://musicbiz.org/events/music-biz-
annual-conference/
National Conferences. (n.d.). Retrieved
February 5, 2022, from
https://www.music.org/index.php?
option=com eventbooking&view=category
&layout-table&id=1&Itemid=552