Niamani Brown's Personal Brand

PERSONAL BRAND EXPLORATION

Niamani Brown

Project & Portfolio I: Week 1

January 10, 2021

First generation, NYC native, raised in the deep
south, with strong Caribbean roots. A lover of the
intricacies of a beautiful melody, the elite sport of
tennis, and the omnistic discovery of spiritual
balance. A music rich childhood with a secret love
affair of the Japanese Opera, and a fascination
with Janet Jackson live performances. Niamani
birthed a fascination for the stage at a young age.
Though not through the lens of one who lives in
the spotlight. Pivoting from the kaleidoscope world
of Hospitality, her flowering ambition is geared to
make an iconic lane in the Events & Entertainment
Industry.
IDENTITY

PROFESSION
Potential Job Titles:

• Meeting, Convention, and Event Planner

• Agents & Business Managers of Artists,
Performers, and Athletes

• Marketing Manager

CAREGIVER ARCHETYPE - creating
development plans to produce hybrid
experiences that help the client with expansive
brand exposure and procure connectivity with the
community. Strategically creating opportunities
for the client to share the essence of their talent
to further evolutionize brand image.
Event Producer for the Performance Arts

• DEMOGRAPHICS: 72% Female,
26-46yrs old, Predominantly Black,
College Educated, Located mostly in the
East Coast.

• PSYCHOGRAPHICS: Creatives with a
focus of visual design, marketing, or
media communications, cultural
innovators, interested in the music
business, Greek organization members,
job is likely to also be their form of
entertainment

• IDEAL AUDIENCE MEMBERS:
Shannon Washington - Group Creative
Director (Afropunk), Jovanca Maitland,
DES - Director of Live Events and
Experiential (Essence), Sean Wertheim-
Director Of Operations (Rolling Loud
Festival)
Recruiters & Hiring Managers for Afropunk Worldwide LLC, Essence Communications Inc., and
Rolling Loud Hip Hop Festival
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2022)

• I want to be contracted as an event producer for
Afropunk Music Festival.

‣ Connect with the all 16 employees via Linkedin
by February 2022; initiate conversation to build
relationships and contacts

Mid Term: (2027)

• Successful execution of at least
fi
ve contracted
major music festivals; using hybrid event production
techniques as cutting edge.

‣ Freelancing as a certi
fi
ed Festival & Events
Professional. While averaging one new client
per major event.

Long Term: (2041)

• Run an enterprise that creates opportunities for the
artist to better hone their craft while connecting to
the public.

‣ Purchase a property that functions as a
performance venue for visual and musical
artists.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media 85%
Event Planning 55%
Customer Service 75%
Leadership 50%
SOFT
HARD
Project Management 10%
Microsoft Excel 10%
Coordination 35%
Public Speaking 65%
SOFT
HARD

I help the independent performance artist to
showcase their brand by facilitating
connectivity with the public through
production of live experiential events.

PROMISE

CREDENTIALS
Work Experience:

• 20 year hospitality experience with a
focus on beverage/wine culture

• Managed multiunit operations, nurtured,
trained, and mentor staff, create solution
based marketable initiatives to increase
bottom line, oversaw teams of 85 ppl+
Education:

• Developing Your Musicianship, Coursera
• Entertainment Business, B.S., Full Sail University (2022)
Leadership Roles:

• Social Media Content Manager, NYARW

• Brand Activator Manager, Harlem Eat Up

• Event Producer, TMI Universal
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Gabriel Hoffman
Noteworthy Experience:

• Stage Manager - SeaWorld Parks & Entertainment

• Entertainment Manager at New-Sense Productions
Niamani Brown
Industry Experience:

• Experienced Event and Entertainment Professional
with over a decade history working in special event
and entertainment industries.
Education:

• Event Management & Design Certi
fi
cation, University of
Central Florida

• Entertainment Business, B.S., Full Sail University
Skills and Pro
fi
ciencies:

• Entertainment - 43 endorsements

• Live Events - 39 endorsements

• Corporate Events - 37 endorsements
Overall Online Presence:

• 500+ connections, banner image not customized,
professionalism of headshot, minimal pro
fi
le summary,
no published articles, no sign of activity on other social
media sites, LinkedIn URL is not customized

• Grade: Average, 40 out of 100

• 10 years of eclectic event operations and
management, including marketing, client services with
concept implementation and execution.
Education:



• Multiple leadership roles in Events and Hospitality
Skills and Pro
fi
ciencies:

• Microsoft O
ffi
ce - 2 endorsements

• Marketing - 1 endorsement

• Customer Service- 2 endorsements

• Less than 200 connections, banner image customized,
professionalism of headshot, detailed summaries
throughout pro
fi
le, with two content pieces, and no
published articles, sporadically active on various other
social media, LinkedIn URL is customized


COMPETITION
Warren Bokwe

• 3 years experience as Afropunk festival producer
Education:

• Information Systems and Technology, B.S., University of
KwaZulu-Natal
Leadership Experience:

• Multiple Project Manager roles
Skills and Pro
fi
ciencies:

• Management Consulting - 30 endorsements

• Strategy - 28 endorsements

• Business Strategy - 16 endorsements

• 500+ connections, banner image not customized,
amateur headshot, pro
fi
le is extremely vague, no
published articles, no evidence of activity on other
social media, their LinkedIn URL is customized

Niamani Brown

• 10 years of eclectic event operations and
management, including marketing, client services with
concept implementation and execution.
Education:



• Multiple leadership roles in Events and Hospitality
Skills and Pro
fi
ciencies:

• Microsoft O
ffi
ce - 2 endorsements

• Marketing - 1 endorsement

• Customer Service- 2 endorsements

• Less than 200 connections, banner image customized,
professionalism of headshot, detailed summaries
throughout pro
fi
le, with two content pieces, and no
published articles, sporadically active on various other
social media, LinkedIn URL is customized


BRAND POSITION
For independent artists who desire to remain a
student of their craft, while maintaining a
connection with the public. Orchestrating
platforms for artist to acquire creative expansion
through performance.
“THE CULTIVATOR”

NETWORKING &
MARKETING
Industry Events & Organizations

• TEDWomen

‣ Mid-October | National

• International Live Events Association (ILEA)

‣ Student Membership | South Florida Chapter

• Afropunk

‣ September 2021 | Atlanta,GA
Digital Marketing

• Primary Content: create industry blog highlighting the
advantages of hybrid events, and discuss the new culture of
creative event execution, blog will be called “Culture-vator”, vlog
event videos and entertainment trends

• Primary Tools: FB & Instagram - using social , edit ads to
promote video podcast by showing snippets of recent events;
LinkedIn - continue to network with industry leaders to build
relationships and publish articles periodically that aide in creative
event development as per the needs of the culture

• Website: Full Sail digital portfolio site to showcase academic
works, use podcast to start a conversation with industry related
keynotes to upload to Slideshare

PROFESSIONAL DEVELOPMENT
Mentor

• Seeking Director level live events guru, a cultured
intellectual with a wide range of contacts, and a knack
for artistic brand exposure; a modern day business
woman who values spiritual balance with a passion for
positively affect culture, December 2021
Formal Education

• Complete EBBS program at Full Sail University by
expected graduation date in 2022
Technical Skills

• Complete PMP course - Project Management Institute,
January 2021

• Wordpress Essential Training - lynda.com December,
2022

• Implement recent studies by utilizing “Practice Excel
Weekly Challenge” - lynda.com, once a month after
graduation in 2022
Soft Skills

• Sign up for “How to Perform a Business Analysis in a
Virtual Environment - lynda.com, February, 2021

• Join American Planning Association and sign up for
monthly educational events, January 2021

• Complete “Presentation Tips for Pitching to Investors” -
lydia.com, January 2021

Niamani Brown
You know how the independent artist needs to
dominate their brand? Well, what I do is create action plans to expand brand
image through live performance. In fact, I have produced experiential events
that have proven to be brand expansive and increase revenue streams .
“

REFERENCES
Home. (n.d.)., https://www.ilea-s
fl
c.com/home

https://pixabay.com/photos/background-concert-music-
tickets-219668/

https://pixabay.com/photos/magician-light-show-
lightshow-1449919/

https://pixabay.com/photos/target-group-advertising-
buyer-3460039/

https://pixabay.com/photos/padlocks-completed-castles-
love-337569/

https://www.pexels.com/photo/modern-interior-of-restaurant-
in-dark-tones-4508641/

https://pixabay.com/photos/blurry-concert-dj-festival-
laptop-1854113/

https://www.linkedin.com/in/gabrielle-hoffmann-786b8626/

https://www.pexels.com/photo/brown-framed-light-
bulb-745708/

AFROPUNK Atlanta 2021. (n.d.)., https://www.festicket.com/
festivals/afropunk-fest-atlanta/

Lynda: Online Courses, Classes, Training, Tutorials. (n.d.).,
https://www.lynda.com/

https://www.linkedin.com/search/results/content/?
keywords=TEDX%20women&origin=GLOBAL_SEARCH_HEADE
R

https://www.linkedin.com/company/afropunk/

https://www.linkedin.com/company/rolling-loud-festival/

https://www.linkedin.com/company/
essencecommunications/

Niamani Brown's Personal Brand

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