personal brand exploration

1. PERSONAL BRAND EXPLORATION
Katie Trainor
Project & Portfolio 1
October 20, 2019

2. The only girl of two rowdy brothers,
Katie Trainor grew up in the D.C.
suburb of Fairfax, Virginia. Being so
close to D.C. concerts and live
entertainment has always been a big
influence in her life. Katie has been
attending concerts and going to shows
since the beginning of time. To pursue
her dreams of becoming an artist
manager she came to Full Sail
University to Study music business.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Artist Manager
•Tour Manager
•Social Media Manager
Maverick Archetype - The
Maverick brand is out to change
things. You appeal to consumers who
are always looking for the next
best thing. Developing cutting-edge
ideas, methods, and products
through unconventional
methodologies is what sets you
apart from the rest.
Artist Manager for Corporate Music Groups

4. • DEMOGRAPHICS: 75% Male,
40-50 years old,
Predominately Hispanic,
Married, College Educated,
Located in the greater Los
Angeles area.
• PSYCHOGRAPHICS: Enjoys
music and artistry. Values
freedom and creative
independence. Professional
and organized
• IDEAL AUDIENCE MEMBERS:
Jordana Golub recruiting
manager (UMG),Guatam
Srivastava VP of HR (UMG),
Andrew Kronfeild VP of
Marketing (UMG)
Recruiters & Hiring Managers at UMG, Sony, and Warner
TARGET AUDIENCE

5. GOALS
Short Term:
•Land an entry-level marketing position at
Universal Music Group
‣Network and attend at least 5 big music
business events by graduation.
Mid Term:
Start working at a intermediate level in AR at
Universal Music Group
‣Work hand in hand with an artist
creating a safe, creative environment
for them
Long Term:
•Be an exclusive artist manager for an artist
that inspires me
‣Help put together world tours and brand
deals that align with the artists vision

6. SKILLS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Word Press Web Design
Adobe InDesign 50%
Customer Service 85%
SOFTHARDSOFTHARD
Social Media Marketing 90%
Communication Skills 80%
Time Management 65%
Business Law 65%
80%
Punctuality 95%

7. I help corporate music groups keep
strong relationships with artists by
keeping great communication skills and
advocating for individuality through
music business.
PROMISE

8. CREDENTIALS
Work Experience:
• Year of work selling merchandise at
Hot Topic
• One year as an Independent Event
Planner
Education:
• Student, Fairfax High School
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Citizenship Award

9. COMPETITION
Kiara Esoldo
Industry Experience:
• No industry experience still
in school
Education:
• Current student enrolled in Music
Business B.S. at Full Sail University
Leadership Experience:
• Assistant Supervisor of Hershey Park
Skills and Proficiencies:
• Retail
• Customer service
Katie Trainor
Overall Online Presence:
• Only one connection, no personalized
banner image, very new profile, good
headshot
• Grade poor, 12/100
Industry Experience:
• No industry experience still
in school
Education:
• Current student enrolled in Music
Business, B.S. at Full Sail University
Leadership Experience:
• Teaching
Skills and Proficiencies:
• Word Press
• Adobe InDesign
• Time Management
Overall Online Presence:
• Only one good connection, no personalized
banner image, no headshot,
• Grade:Poor, 9 out of 100

10. COMPETITION
Katharina Gauss
Industry Experience:
• 12 years touring in
different positions
• Tour manager for One
Republic
Education:
• Bachelor of science in communication at
ODU
Noteworthy Experience:
• Assistant Tour Manager, 2014-present
• Tour Manager 2018-present
Skills and Proficiencies:
• Organization Skills - 2 endorsements
• Global Logistics - 2 endorsements
• Ticketing - 2 endorsements
Katie Trainor
Overall Online Presence:
• 366 connections, no customized banner,
not a good profile photo, bit
unprofessional
• Grade: below average, 30 out of 100
Industry Experience:
• No industry experience still
in school
Education:
• Current student enrolled in Music
Business, B.S. at Full Sail University
Leadership Experience:
• Teaching
Skills and Proficiencies:
• Word Press
• Adobe InDesign
• Time Management
Overall Online Presence:
• Active on all social media (Twitter,
Instagram, snapchat, and facebook). Have
a professional website.
• Grade:Poor, 13 out of 100

11. BRAND POSITION
Creating a safe and creative
environment to give artist the
resources they need to flourish as
an individual.
KATIE TRAINOR

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Breakthrough
‣ Sep. 26th, Orlando, FL
• NYC copyright and technologies
‣ Jan. 16th, Orlando, FL
• The Big Orange Music Fest
‣ Oct. 26th, Punta Gorda, FL
Digital Marketing
• Primary Content:Instagram and Twitter
(@Katie_Trainor), Facebook (Katie Trainor)
• Website: Full Sail digital portfolio site to
showcase school work

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking high level Artist Manager who
believes in freedom and individuality
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2020
Technical Skills
• WordPress 5 Essential Training -
Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails
- DECA 2015-current
• Professional selling and customer
service- NRF, 2016

14. KATIE TRAINOR
You know how there is a lot of
misconduct in the Artist Relations
department of music business? Well what
I do is ensure that artists are working with
the right people in order to empower them as an individual
and create a safe and creative space for them. In fact I am
working on an artist showcase right now for Full Sail
Students that allows artists to put their music out their
and find those individuals to help them.
“

15. REFERENCES
(n.d.). Retrieved from https://
www.linkedin.com/search/results/
people/?
facetCurrentCompany=["3007"]&origin
=FACETED_SEARCH&title=recruiting.
Artist Manager. (n.d.). Retrieved
October 20, 2019, from https://
www.music-jobs.com/usa/jobtypes/
artist-manager-jobs-403455.php.
Bolton, M. B. M. (2018, November
10). Meet The Maverick Archetype.
Retrieved from https://
www.melissabolton.com/maverick-
archetype/.
Breakthrough Music Business Summit
Orlando. (n.d.). Retrieved October
20, 2019, from https://
www.eventbrite.com/e/breakthrough-
music-business-summit-orlando-
tickets-26507916893.
https://www.linkedin.com/in/
katharina-gauss-44340a154/