Discover My Personal Brand

1. PERSONAL BRAND EXPLORATION
Geraldine Vargas Cantres
Project & Portfolio I: Week 3
July 28,2019

2. Geraldine was born and raised in Central
Florida, where she gained 3 years of guitar
orchestra experience in high school and did 3
years of volunteer work in local communities
with the JROTC program . This is also where
she gained a sense of leadership and command
through the guidance of students . Through all of
this, she maintained her love and passion for
music, which lead her to Full Sail University to
achieve a degree in music business and to have
a future in concert touring or tour photography.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Tour Coordinator
• Touring Assistant
• Tour Manager
Explorer Archetype - Explorering
the artists needs, insuring that the
artist feel safe in their traveling
environment as well as those
around the artist. Organization
between crews.
Management for Professional Touring Organizations

4. • DEMOGRAPHICS: 25-35 years
old, Predominately White, about
25% Hispanic, College Educated,
Located in East/West Coast
America.
• PSYCHOGRAPHICS: Enjoys
live music and the concert going
experience. Welling to
• IDEAL AUDIENCE MEMBERS:
Jennifer Kirell, Senior Marketing
Director (Sony) ,Fatima Medrano,
Marketing (Sony),Jasmine Brito,
Marketing Director (Sony)
Recruiters & Hiring Managers at AEG, CAA, and Sony Mu
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level job at Sony Music.
‣ Connect with, and send a follow up email to,
Sony Music team members on LinkedIn by
March 10, 2020.
Mid Term: (2025)
• Lead a successful a successful tour aimed at
expanding concert experiences.
‣ Expand year-over-year tour experiences by
30% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a 3 Day Music Festival.
‣ Save a total of $300,000, complete a lineup,
and secure 5 sponsor partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 57%
Adobe Creative Suite 45%
Time Management 80%
Public Speaking 45%
SOFTHARD
Power Point 50%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 45%
SOFTHARD

7. I will use gained knowledge to contribute to
develop different way to enhance the
concert experience.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years as a cashier in theme parks.
Education:
• Content Marketing, HubSpot
Certification
• Music Business , B.S., Full Sail University
(Exp. 2020)
Awards:
• Navy & Marine Corps Achievement
Medal, U.S. Marines

9. COMPETITION
Haran Francis
Industry Experience:
• 5 years of production/sound engineer
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Noteworthy Experience:
• Young Artist Award 2009
• Outstanding Youth in Culture 2014
Skills and Proficiencies:
• Music Production - 7 endorsements
• Song Writing - 1 endorsements
• Customer Service - 6 endorsements
Geraldine Vargas
Overall Online Presence:
• Less than 500 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
Industry Experience:
• 3 years of theme park services
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• 3 years of JROTC Leadership experience
Skills and Proficiencies:
• Customer Service - 1 endorsements
• Photography - 0 endorsements
• Marketing - 0 endorsements
Overall Online Presence:
• Less than 500 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Jennifer Kirell
Industry Experience:
• 10+ years of strategic, integrated
marketing experience.
Education:
• Political Science, B.A.
• Music with concentration in Music industry, B.S.
Noteworthy Experience:
• 2018 American Express Women In Music Leadership
Academy
Skills and Proficiencies:
• Digital Marketing - 33 endorsements
• Marketing - 27 endorsements
• Social Media Marketing - 23 endorsements
Geraldine Vargas
Overall Online Presence:
• 500+ connections, banner image not yet customized,
professional headshot, detailed throughout profile
• Grade: Good, 70 out of 100
Industry Experience:
• 3 years of theme park services
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• 3 years of JROTC Leadership experience
Skills and Proficiencies:
• Customer Service - 1 endorsements
• Photography - 0 endorsements
• Marketing - 0 endorsements
Overall Online Presence:
• Less than 500 connections, banner image customized,
polished headshot, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Renewing the sense of adventure in the
concert experience and spreading passion
out to everyone through music.
GERALDINE VARGAS CANTRES
Geraldine found her passion for
music after seeing her father
perform with a concert band.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2020
‣ May 11 - 14 | Nashville, TN
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Grammy U (National Academy of Recording Arts & Sciences)
‣ Collegiate Membership | Orlando Chapter
Digital Marketing
• Primary Content: est. podcast and blogs in relation to what I’m
learning or have learned in regard to the music industry.
• Primary Tools: Instagram - promote through 30 sec. promo
videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories; Blog
on Digital Portfolio and future website
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music marketing knowledge and
embed podcasts.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level management pro with at least 25
yrs of experience in the music industry, Jan. 2020
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• An Insider’s Guide To Today’s Music Biz: 9 Touring -
Lynda.com, May 2020 WordPress 5 Essential Training -
Lynda.com, May 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, April. 2020
Impromptu Speaking - Lynda.com, Nov. 2019

14. Geraldine Vargas Cantres
You know how the music concert touring base has been gradually
changed over the past several years? Well, what I do is help organize
and gather information on the concert goers in order to entertain and
enhance their experience. In fact, I have helped increase attendance
to every concert I have managed by 30% and will help others do the
same.

15. REFERENCES