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Ryan Brinton
PERSONAL BRAND EXPLORATION
Project & Portfolio I: Week 1
March 5, 2022
The first thing you should know about me is,
first and foremost, I served in the United
States Marine Corps. That commitment and
discipline I gained from the Marines is that
no matter what gets in your way , you need to
overcome them and complete your mission.
This in turn means I do not accept failure or
excuses, “Proper Planning Prevents Poor
Performance.” This also means for those I
work with give me your all and I will give you
all of mine as well. I may be hard, but I give
back as much, if not more, and I realize that
my ultimate goals cannot be achieved alone.
IDENTITY
PROFESSION
Potential Job Titles:
• Director, Live Event Production
• Facilities Coordinator
• Coordinator, Feature Film
Program
BRAND ARCHETYPE – As an
“Entertainer,” archetype, I like to
joke around and have fun. This
does not mean that I neglect my
obligations. It means that I enjoy
making any task entertaining. If
we are not having a good time,
then why bother doing it?
Event Coordinator for Music & Film Industries
Ma Deuce
Human Resource Directors and Recruiters
TARGET AUDIENCE
Austin Brown Outreach Plan:
• Follow on LinkedIn and other Social Media outlets
• Contact through LinkedIn or other Social Media
• I will make first attempt to interact within the week
then message directly by the end of April 2022
Recruiter at Live Nation
Entertainment Inc.
Maureen Labadie
Outreach Plan:
• I will make first attempt to interact within the week
then message directly by the end of April 2022
• Discover what Social Media site she uses most
• Follow on Social Media and interact
Recruitment Consultant at
Warner Music Group
Thomas Burkett Outreach Plan:
• Follow on LinkedIn
• Watch for job opportunities and Interact regarding
posts
• By End of August 2022 have interacted and
discussed with him regarding potential opportunities.
SR. Director Human Resources
at Universal Music Group
GOALS
Short Term: (September, 2023)
• Have direct contact and communications with multiple live event groups
‣ 4.0 GPA from Full Sail University
‣ Be awarded valedictorian or salutatorian
‣ Send out a minimum of 40 resumes
Mid Term: (2025)
• Be employed at Live Nation Entertainment Inc. or Universal Music Group
‣ 2+ years of promoting experience
‣ Letters of recommendations and positive references from
industry colleagues
Long Term: (2030-2035)
• Have Fields for Fólkvangr, my music festival destination, open and booking
amazing shows
‣ Purchased the Land required
‣ Made enough contacts to book the best shows for at least 3 major
festivals per year
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE &
Current Proficiencies:
Proficient in MS Office Suite
SOFT
HARD
Adept
Live Stage Production Experience Adept
L
Leadership Experience Adept
Clear Communication Expert
Proficient in MS Office Suite
SOFT
HARD
Adept / Expert
5 Years Experience in Live production
Expert
Ability to travel Adept / Expert
Bilingual Spanish/English Adept / Expert
I help clients provide the best possible
experience by tackling the problems and
doing whatever it takes to find solutions
that are beyond satisfactory.
PROMISE
CREDENTIALS
Work Experience:
• Lead Inspector/Project Manager
• Restaurant Manager
• Warehouse Supervisor
Education:
• Hazardous Material NRC
• ICC Inspector Certifications
• Music Business, B.S., Full Sail
University (2023)
Awards:
• Course Award: ENTB2714-O
COMPETITION
Rocio
Guzman-Perez
Industry Experience:
• None
Education:
• Full Sail University: B.S. Entertainment Business
2024
Leadership Experience:
• Great Leadership Medal winner
Skills and Proficiencies:
• Problem Solving - 0 endorsements
• Customer Service - 0 endorsements
• Leadership - 0 endorsements
Ryan Brinton
Overall Online Presence:
• 2 Connections, No banner customization, Very nice
headshot, Minimal information on profile, a few posts
have been made, nothing returned on first page of a
google search, LinkedIn URL is not customized.
• Grade: Poor 25 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Band Manager – 1997 – 2007
• Co-Producer – 2018 - Present
Education:
• Full Sail University: B.S. Music Business 2023
Leadership Experience:
• Lead Inspector/Project Manager
• Supply & Logistics Supervisor
• Service & Hospitality Manager
Skills and Proficiencies:
• Contract Management – 12 endorsements
• Project Management – 8 endorsements
• MS Excel - 6 endorsements
Overall Online Presence:
• 179 Connections, No banner customization,
professionalism of headshot?, profile is short and
concise, No published articles, Not a large social
Media presence, LinkedIn URL is not customized.
• Grade: Blow Average 60 out of 100
COMPETITION
Samantha Gilbert
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Ryan Brinton
HEADSHOT
Industry Experience:
• Coordinator, Touring & Special
Events 2021–Present
• Executive Assistant/Artist
Development 2019-2021
Education:
• California Polytechnic State University – San Louis Obispo
Skills and Proficiencies:
• Social Media - 42 endorsements
• MS Office - 30 endorsements
• Creative Writing - 26 endorsements
Overall Online Presence:
• 500+ Connections, No banner customization, Head
Shot is casual, Very little on profile, decent amount of
posts, Nothing but LinkedIn on the first page of a
google search, LinkedIn URL is customized.
• Grade: Average 75 out of 100
Industry Experience:
• Band Manager – 1997 – 2007
• Co-Producer – 2018 - Present
Education:
• Full Sail University: B.S. Music Business 2023
Leadership Experience:
• Lead Inspector/Project Manager
• Supply & Logistics Supervisor
• Service & Hospitality Manager
Skills and Proficiencies:
• Contract Management – 12 endorsements
• Project Management – 8 endorsements
• MS Excel - 6 endorsements
Overall Online Presence:
• 179 Connections, No banner customization, Headshot
is casual, profile is short and concise, No published
articles, Not a large social Media presence, LinkedIn
URL is not customized.
• Grade: Blow Average 60 out of 100
Brand Position
“Oh, Captain my Captain”
For recruitment scouts who are looking for an
event coordinator, I provide a dedication beyond
dedicated, I have a work ethic second to none and
energy that inspires the rest of my team. Even
though I am late getting to the party I truly
believe that the party really starts after I arrive.
NETWORKING
&
MARKETING
Industry Events & Organizations
• Event Service Professionals Association
‣ March 6, 2022
• Music Biz 2022
‣ May, 2022 - Remote
• Music Business Association
‣ March 6, 2022
Digital Marketing
• Primary Content: I will provide frank and upfront commentary on music
news and events, Locally and nationally.
• Primary Tools: Instagram and Facebook will be my primary places to
publish general posts and information. Linked In for serious business-
related matters, and TikTok for strictly entertainment purposes. I will
Post Weekly on Instagram and Facebook, and at lest monthly on LinkedIn
and whenever on TikTok. Formats will vary depending on the platform.
• Website: I will use my Portfolio and personal websites as anchors for
important information. They will serve as a hub to bring all the social
media options together in one location.
PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is Israel Bell. He specializes in the Music Arts. He is a current artist, vocal coach,
and production enthusiast. January 2022
Formal Education
• Bachelors of Science Music Business Full Sail University: September 2023
Technical Skills
• Live Streaming Pro: Ultimate coarse from beginner to pro - Udemy, March 2022
• OBS Studio: A Really Really Easy Introduction- Udemy, March 2022
• The Ultimate MySQL Bootcamp: Go From Beginner to Expert. - Udemy, May, 2022
Soft Skills
• Basic accounting skills – March 2022
• Time Management Skills – Ongoing
• Entertainment Industry Experience - Ongoing
Ryan C Brinton
You know that there’s a fire over there?
Well, what I do is put out fires and handle emergencies. In fact, I am the guy
that gets called on when anything goes wrong in our Salt Lake City office. I
have the communication skills, the demeanor, the knowledge, and expertise
to put our clients at ease when handling their projects.
REFERENCES
Concert production. Onstage Systems. (2020, June 19).
Retrieved March 6, 2022, from
https://onstagesystems.com/events/concert-production/
EntertainmentCareers.Net. (n.d.). Coordinator, feature film
program - sundance film festival - remote.
EntertainmentCareers.Net. Retrieved March 6, 2022,
from https://www.entertainmentcareers.net/sundance-
film-festival/coordinator-feature-film-
program/job/390696/
EntertainmentCareers.Net. (n.d.). Director, live event
production - warner music group - los angeles.
EntertainmentCareers.Net. Retrieved March 6, 2022,
from https://www.entertainmentcareers.net/warner-
music-group/director-live-event-production/job/382868/
EntertainmentCareers.Net. (n.d.). Facilities coordinator -
Warner Music Group - Nashville.
EntertainmentCareers.Net. Retrieved March 6, 2022,
from https://www.entertainmentcareers.net/warner-
music-group/facilities-coordinator/job/386800/
Rocío Guzmán-Pérez - linkedin.com. (n.d.). Retrieved March 7,
2022, from https://www.linkedin.com/in/roc%C3%ADo-
guzm%C3%A1n-p%C3%A9rez-45323220b
Ryan Brinton - Special Inspector - consolidated ... (n.d.).
Retrieved March 7, 2022, from
https://www.linkedin.com/in/ryan-brinton-913aa848
Samantha Gilbert - Linkedin. (n.d.). Retrieved March 7, 2022,
from https://www.linkedin.com/in/samantha-gilbert

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Ryan Brinton Personal Brand Exploration

  • 1. Ryan Brinton PERSONAL BRAND EXPLORATION Project & Portfolio I: Week 1 March 5, 2022
  • 2. The first thing you should know about me is, first and foremost, I served in the United States Marine Corps. That commitment and discipline I gained from the Marines is that no matter what gets in your way , you need to overcome them and complete your mission. This in turn means I do not accept failure or excuses, “Proper Planning Prevents Poor Performance.” This also means for those I work with give me your all and I will give you all of mine as well. I may be hard, but I give back as much, if not more, and I realize that my ultimate goals cannot be achieved alone. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Director, Live Event Production • Facilities Coordinator • Coordinator, Feature Film Program BRAND ARCHETYPE – As an “Entertainer,” archetype, I like to joke around and have fun. This does not mean that I neglect my obligations. It means that I enjoy making any task entertaining. If we are not having a good time, then why bother doing it? Event Coordinator for Music & Film Industries Ma Deuce
  • 4. Human Resource Directors and Recruiters TARGET AUDIENCE Austin Brown Outreach Plan: • Follow on LinkedIn and other Social Media outlets • Contact through LinkedIn or other Social Media • I will make first attempt to interact within the week then message directly by the end of April 2022 Recruiter at Live Nation Entertainment Inc. Maureen Labadie Outreach Plan: • I will make first attempt to interact within the week then message directly by the end of April 2022 • Discover what Social Media site she uses most • Follow on Social Media and interact Recruitment Consultant at Warner Music Group Thomas Burkett Outreach Plan: • Follow on LinkedIn • Watch for job opportunities and Interact regarding posts • By End of August 2022 have interacted and discussed with him regarding potential opportunities. SR. Director Human Resources at Universal Music Group
  • 5. GOALS Short Term: (September, 2023) • Have direct contact and communications with multiple live event groups ‣ 4.0 GPA from Full Sail University ‣ Be awarded valedictorian or salutatorian ‣ Send out a minimum of 40 resumes Mid Term: (2025) • Be employed at Live Nation Entertainment Inc. or Universal Music Group ‣ 2+ years of promoting experience ‣ Letters of recommendations and positive references from industry colleagues Long Term: (2030-2035) • Have Fields for Fólkvangr, my music festival destination, open and booking amazing shows ‣ Purchased the Land required ‣ Made enough contacts to book the best shows for at least 3 major festivals per year
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Proficient in MS Office Suite SOFT HARD Adept Live Stage Production Experience Adept L Leadership Experience Adept Clear Communication Expert Proficient in MS Office Suite SOFT HARD Adept / Expert 5 Years Experience in Live production Expert Ability to travel Adept / Expert Bilingual Spanish/English Adept / Expert
  • 7. I help clients provide the best possible experience by tackling the problems and doing whatever it takes to find solutions that are beyond satisfactory. PROMISE
  • 8. CREDENTIALS Work Experience: • Lead Inspector/Project Manager • Restaurant Manager • Warehouse Supervisor Education: • Hazardous Material NRC • ICC Inspector Certifications • Music Business, B.S., Full Sail University (2023) Awards: • Course Award: ENTB2714-O
  • 9. COMPETITION Rocio Guzman-Perez Industry Experience: • None Education: • Full Sail University: B.S. Entertainment Business 2024 Leadership Experience: • Great Leadership Medal winner Skills and Proficiencies: • Problem Solving - 0 endorsements • Customer Service - 0 endorsements • Leadership - 0 endorsements Ryan Brinton Overall Online Presence: • 2 Connections, No banner customization, Very nice headshot, Minimal information on profile, a few posts have been made, nothing returned on first page of a google search, LinkedIn URL is not customized. • Grade: Poor 25 out of 100 HEADSHOT HEADSHOT Industry Experience: • Band Manager – 1997 – 2007 • Co-Producer – 2018 - Present Education: • Full Sail University: B.S. Music Business 2023 Leadership Experience: • Lead Inspector/Project Manager • Supply & Logistics Supervisor • Service & Hospitality Manager Skills and Proficiencies: • Contract Management – 12 endorsements • Project Management – 8 endorsements • MS Excel - 6 endorsements Overall Online Presence: • 179 Connections, No banner customization, professionalism of headshot?, profile is short and concise, No published articles, Not a large social Media presence, LinkedIn URL is not customized. • Grade: Blow Average 60 out of 100
  • 10. COMPETITION Samantha Gilbert Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Ryan Brinton HEADSHOT Industry Experience: • Coordinator, Touring & Special Events 2021–Present • Executive Assistant/Artist Development 2019-2021 Education: • California Polytechnic State University – San Louis Obispo Skills and Proficiencies: • Social Media - 42 endorsements • MS Office - 30 endorsements • Creative Writing - 26 endorsements Overall Online Presence: • 500+ Connections, No banner customization, Head Shot is casual, Very little on profile, decent amount of posts, Nothing but LinkedIn on the first page of a google search, LinkedIn URL is customized. • Grade: Average 75 out of 100 Industry Experience: • Band Manager – 1997 – 2007 • Co-Producer – 2018 - Present Education: • Full Sail University: B.S. Music Business 2023 Leadership Experience: • Lead Inspector/Project Manager • Supply & Logistics Supervisor • Service & Hospitality Manager Skills and Proficiencies: • Contract Management – 12 endorsements • Project Management – 8 endorsements • MS Excel - 6 endorsements Overall Online Presence: • 179 Connections, No banner customization, Headshot is casual, profile is short and concise, No published articles, Not a large social Media presence, LinkedIn URL is not customized. • Grade: Blow Average 60 out of 100
  • 11. Brand Position “Oh, Captain my Captain” For recruitment scouts who are looking for an event coordinator, I provide a dedication beyond dedicated, I have a work ethic second to none and energy that inspires the rest of my team. Even though I am late getting to the party I truly believe that the party really starts after I arrive.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Event Service Professionals Association ‣ March 6, 2022 • Music Biz 2022 ‣ May, 2022 - Remote • Music Business Association ‣ March 6, 2022 Digital Marketing • Primary Content: I will provide frank and upfront commentary on music news and events, Locally and nationally. • Primary Tools: Instagram and Facebook will be my primary places to publish general posts and information. Linked In for serious business- related matters, and TikTok for strictly entertainment purposes. I will Post Weekly on Instagram and Facebook, and at lest monthly on LinkedIn and whenever on TikTok. Formats will vary depending on the platform. • Website: I will use my Portfolio and personal websites as anchors for important information. They will serve as a hub to bring all the social media options together in one location.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • My mentor is Israel Bell. He specializes in the Music Arts. He is a current artist, vocal coach, and production enthusiast. January 2022 Formal Education • Bachelors of Science Music Business Full Sail University: September 2023 Technical Skills • Live Streaming Pro: Ultimate coarse from beginner to pro - Udemy, March 2022 • OBS Studio: A Really Really Easy Introduction- Udemy, March 2022 • The Ultimate MySQL Bootcamp: Go From Beginner to Expert. - Udemy, May, 2022 Soft Skills • Basic accounting skills – March 2022 • Time Management Skills – Ongoing • Entertainment Industry Experience - Ongoing
  • 14. Ryan C Brinton You know that there’s a fire over there? Well, what I do is put out fires and handle emergencies. In fact, I am the guy that gets called on when anything goes wrong in our Salt Lake City office. I have the communication skills, the demeanor, the knowledge, and expertise to put our clients at ease when handling their projects.
  • 15. REFERENCES Concert production. Onstage Systems. (2020, June 19). Retrieved March 6, 2022, from https://onstagesystems.com/events/concert-production/ EntertainmentCareers.Net. (n.d.). Coordinator, feature film program - sundance film festival - remote. EntertainmentCareers.Net. Retrieved March 6, 2022, from https://www.entertainmentcareers.net/sundance- film-festival/coordinator-feature-film- program/job/390696/ EntertainmentCareers.Net. (n.d.). Director, live event production - warner music group - los angeles. EntertainmentCareers.Net. Retrieved March 6, 2022, from https://www.entertainmentcareers.net/warner- music-group/director-live-event-production/job/382868/ EntertainmentCareers.Net. (n.d.). Facilities coordinator - Warner Music Group - Nashville. EntertainmentCareers.Net. Retrieved March 6, 2022, from https://www.entertainmentcareers.net/warner- music-group/facilities-coordinator/job/386800/ Rocío Guzmán-Pérez - linkedin.com. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/roc%C3%ADo- guzm%C3%A1n-p%C3%A9rez-45323220b Ryan Brinton - Special Inspector - consolidated ... (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/ryan-brinton-913aa848 Samantha Gilbert - Linkedin. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/samantha-gilbert