Chica Casey is an entertainment producer and author based in Richmond, VA. She founded Chica & The Family Produktionz LLC in 2019 to produce movies, books, and music that promote virtues and help people through life's challenges. Some of her accomplishments include publishing two books, producing and starring in the movie "Sucker for Love", and having that film screened at festivals internationally. She is currently pursuing a Bachelor's degree in Entertainment Business from Full Sail University with a planned graduation date of March 2022. Her goals are to learn from mentors, produce more inspiring content for her audience, and build a successful long-term entertainment company.

1. PERSONAL BRAND EXPLORATION
Chica Casey
Project & Portfolio 1: Week 1
March 8, 2021

2. Chica Casey is the author of "Sucker For Love" and "Babe in Christ" Growing
while walking with the Lord. Founder of the "SO Chica" Brand which
represents Proverbs 31: 10-31 The Wife of Noble Character. She was Born July
4 in Richmond, VA. The proud mother of three beautiful children: Briana, Rico
and Delmarius Stith. A graduate of Petersburg High School in Petersburg, VA.
Inspired by the LOVE of GOD, she strives to push her brand that promotes
women of virtue (divine power) and most of all love. In 2008 she published
“Babe in Christ” Growing while walking with the Lord and then in 2013 she
published “Sucker for Love”. She then went on to producing the movie “Sucker
for Love” inspired by the book. She was the screenwriter, theme song artist and
producer on the project, that was released in the summer of 2014 with standing
ovations all three nights. Later in 2019, The movie was officially released on
IMDB, Prime Video in the U.S. and the UK, Vimeo on demand and UDU Digital.
In 2019 It was officially selected by the Liftt India Film Festival. During the
same year it was placed on the same platform as other major production
companies and sat side by side of other major releases.
Her hobbies are singing, writing music and spending time with her family.
She’s an explorer and altruistic caregiver who goes the extra mile to make
others happy. She’s inspired by helping others. Her divine nature is to fulfill the
will of God in her life nothing less.
Chica Casey - (MrsGodlywood)
Author, Screen Writer, Singer, Songwriter (BMI), Promoter and Movie Producer

3. PROFESSION
Potential Job Titles:
• Producers & Directors
• General and Operations Manager
• Entertainers & Performers
Chica Casey studied the Entertainment
Business at Full Sail University from 2009-
2012 In March 2021 she returned to Full Sail
to earn her Bachelors Degree in the
Entertainment Business. Her future
graduation date is March 2022.
She differentiates herself from her competition
by the fact that she builds trust and executes
efficiently.
inment Producer who creates Movies, Books & Music / In A Diversified M

4. • DEMOGRAPHICS: Chica Casey’s target
audience are women ages 38-45 years old. In
Atlanta, South Florida and Los Angeles areas.
They are moms, students, family, friends,
neighbors, military personnel and easy
listening crowds.“According to statistic 2021” at
least 46% of movie lovers go to the movies at
least once a year and 29% stream movies
several times a week.
• PSYCHOGRAPHICS: They enjoy watching
movies, reading books and listening to
inspiration and mellow music that has moral
values and tells a story that will ultimately help
them get through the growing process when
going through life changes.
• IDEAL AUDIENCE MEMBERS: Her ideal
audience would be Atlanta Film Festival
Attendees, Word of Faith Christian Center in
Austell, GA Women’s Ministry, The 12th New
Media Film Festival in LA Attendees. Greater
Harvest in Bakersfield, CA Women’s Ministry
and South Florida’s Film Festival Attendees.
Women 38-45 yrs old
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately 2021)
• I plan to obtain a career as a Production Assistant (PA) at Tyler
Perry Studios.
‣ I will do a follow-up email and phone call to see the status
of my application by March 31, 2021.
Mid Term: (2026)
• I will learn from my mentors and produce more content
(movies, books and music) that my followers can relate to and
also learn from.
‣ I will achieve this by taking what I’ve learned and applying
it immediately by December 31, 2026.
Long Term: (2031)
• I will continue to build a profitable, reputable and stable
entertainment company .
‣ I will accomplish this by focusing on the needs of my target
audience and fulfilling required fiduciary responsibilities
to investment partners by December 31, 2031.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 60%
CRM Software 80%
Time Management 75%
Customer Service 100%
SOFT
HARD
Word Press CMS 5%
Adobe Creative Suite 1 %
Professional Writing 20%
Public Speaking 10%
SOFT
HARD

7. I am passionate about bringing quality fun products and
services to life. I am committed to helping my clients
achieve their dreams. I take my clients serious and I get
your projects done. I aim to Empower Men and Women
to be LEADERS in a world against the odds by Turning
Negative Choices into Positive Reinforcement through
sharing their stories through movies, books and music.
PROMISE

8. CREDENTIALS
Work Experience:
Chica Casey worked at Chica and the Family Produktionz, LLC
from August 2019 - current, She produced leads by cold
calling prospects, networking at events and effectively using
social media networks, continuously evolved entertainment
production company into highly successful business by
implementing latest technologies, created and managed
production for movie and music projects, and supervised and
worked closely with writers, directors, managers and technical
crews throughout production process.
Education:
• Studied the Entertainment Business from 2009 -
2012 at Full Sail University. Entertainment
Business BS Degree March 2022
• Entertainment Business, B.S., Full Sail University (3/2021-3/2022)
Awards:
• Producer of the movie “Sucker For Love” which was
selected by Lifft India Film Festival 2019. Now on IMDB
and Amazon Prime.

9. COMPETITION
Jimmese Hill, MFA
Industry Experience:
• Project Coordinator at Warner
Media/Atlanta, GA
Education:
• Full Sail University (M.F.A), Film Production - 2017
Leadership Experience:
• Valedictorian
• Course Director Awards: Directing Talent,
Experimental Films, and Business of Film
• Advance Achievement Award Recipient
Skills and Proficiencies:
• Video Production
• Writing for Electronic Media
• Live/Field Production
Chica Casey, BS
Overall Online Presence:
• Connections - 233, Activity followers-234 Banner
image self customized? Yes, Professional Head Shot?,
Profile very detailed, No published articles, Semi-active
on other social media?, LinkedIn URL customized? Yes
• https://www.linkedin.com/in/jimmese-hill/
• Grade: Average?, 95 out of 100
Industry Experience:
• CEO of Chica & The Family
Produktionz, LLC Since 2019
Education:
• Full Sail University (E.B.B.S), Entertainment Business
- 2009-2012 / 2021-2022
Leadership Experience:
• Writer, Producer and Artist on “Sucker for Love” Movie
• Host of Celebrity Acting Workshop with Chantell D.
Christopher Past Actress of Tyler Perry Productions
Skills and Proficiencies:
• Entertainment - 22 endorsements
• Film - 18 endorsements
• Social Media - 17 endorsements
Overall Online Presence:
• Connections - 1,347, Banner image customized? Yes,
Head Shot Semi - Professional, Profile very detailed,
Published articles? Yes, Active on other social media?
Yes, LinkedIn URL customized? Yes
• https://www.linkedin.com/in/chicaandthefamilyprodu
ktionz/
• Grade: Intermediate?, 97 out of 100

10. COMPETITION
Yannick Powell, BAS
Noteworthy Experience:
• Customer Service Representative - 2009 -2011
• Filing Clerk (Law Office) - 2005 - 2007
Chica Casey, BS
Industry Experience:
• Entertainment Business Professional
Full Sail Alumni - 2011 - 2012
Education:
• Full Sail University (B.A.SC), Entertainment Business -
2011-2012
Skills and Proficiencies:
• Social Media - 15 endorsements
• Power Point - 5 endorsements
• Entertainment- 10 endorsements
Overall Online Presence:
• Connections - 171, Activity followers-172, Banner image
customized? No, Professional Head Shot? No, Profile
detailed, No published articles, Active on other social
media? No, LinkedIn URL customized? Yes
• https://www.linkedin.com/in/yannickpowell/
• Grade: Average, 80 out of 100
Industry Experience:
CEO of Chica & The Family
Produktionz, LLC Since 2019
Education:
Full Sail University (E.B.B.S), Entertainment Business -
2009-2012 / 2021-2022
Leadership Experience:
• Writer, Producer and Artist on “Sucker for Love” Movie
• Host of Celebrity Acting Workshop with Chantell D.
Christopher Past Actress of Tyler Perry Productions
Skills and Proficiencies:
• Entertainment - 22 endorsements
• Film - 18 endorsements
• Social Media - 17 endorsements
Overall Online Presence:
• Connections - 1,347, Activity followers - 1,341, Banner
image customized? Yes, Head Shot Semi - Professional,
Profile very detailed, Published articles? Yes, Active on
other social media? Yes, LinkedIn URL customized?
Yes
• https://www.linkedin.com/in/chicaandthefamilyprodu
ktionz/
• Grade: Intermediate?, 97 out of 100

11. BRAND POSITION
Chica Casey is honest, dependable, hardworking and eager to serve you!
She differentiates herself from other entertainment producers by being
compassionate while producing entertainment that will leave you wanting
more!
“EXPLORER AND ALTRUISTIC CARE GIVER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Atlanta Film Festival
‣ 4/22 - 5/2 | Plaza Theatre 1049 Ponce De Leon Ave, NE
Atlanta, GA 30306
• Spark Music Industry Panel & Mixer VOL 1
‣ 3/24 7 P.M. - 11 P.M. | Area 4 Restaurant 3226 Greenbriar
Parkway SW Atlanta, GA 30331
• On Blast Radio Atlanta & Quezzy Dubya - 4 The Culture
‣ 3/25 10 P.M. - 3 A.M. | The Atrium 5479 Memorial Drive
#3247 Stone Mountain, GA 30083
Digital Marketing
• Primary Content: I will create drama movies, inspirational music
and live showcases, occasional music industry podcast and books. I
will create content that will inspire someone in someway.
• Primary Tools: I will promote via facebook, instagram, twitter,
sound cloud, my own website, iTunes, Spotify, UDU Digital, Prime
Video, Vimeo on Demand, Vevo and more daily. Recording with 4K
in .MOV and MP4. I also want to do lots of drone shots.
• Website: Moving forward I will have more video content in my
library, continue to store and promote my online assets with Sony
Partners EPKTV.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that’s well rounded in music and
movie production who genuinely cares about helping
people and serious about his/her craft. They should be
experienced in the entertainment industry. I will
accomplish this by June 2021.
Formal Education
• Full Sail University - BS Entertainment Business 3/22
2022. I would like to intern at Tyler Perry Studios this
summer by July 2021.
Technical Skills
• Film editing intern - Netflix, July 2022
• Creating contracts & managing cast - Warner Media
Group/ Atlanta, August 2022
• Broadcasting - Public Broadcasting Atlanta , August
2023
Soft Skills
• I will increase editing skills by becoming a intern -
Netflix, July 2022
• I will gain more experience in contract law by interning
- Warner Media Group, August 2022
• I will break out of fear of public speaking by interning
as a host - Public Broadcasting Atlanta, August 2023

14. Chica Casey
You know it’s hard to find an excellent service provider who truly cares
about your needs? Well, what I do is take your ideas and bring them to life
by utilizing my education and experience in production and entertainment.
In fact, you can ask my previous clients how they appreciate the quality
services I provide.

15. REFERENCES
O*Net (2021). 27-2012.00 - Summary report for producers and
directors. Retrieved from
https://www.onetonline.org/link/summary/27-2012.00
O*Net (2021). 11-1021.00 - Summary report for general and operations
manager. Retrieved from https: www.onetonline.org/link/summary/11-
1021.00
O*Net (2021). 27-2099.00 - Summary report for entertainers and
performers, sports and related workers, all other. Retrieved from
https://www.onetonline.org/link/summary/27-2099.00
Netflix (2021). Manager, Editorial & Publishing - Film. Los Angeles, CA -
Editorial and Publishing. Retrieved from
https://jobs.netflix.com/jobs/52282403
Linkedin Corporation (2021). Submission Specialist. Warner Bros
Entertainment - Burbank, CA. Retrieved from
https://www.linkedin.com/jobs/search/?currentJobId=2402728230&ke
ywords=submission%20specialist
Linkedin Corporation (2021). Project Coordinator at Warner Media
Atlanta. Jimmese Hill, MFA. Retrieved from
https://www.linkedin.com/in/jimmese-hill/
Linkedin Corporation (2021). SR Producer for City Lights with Lois
Reitzes. Public Broadcasting Atlanta. Retrieved from
https://www.linkedin.com/jobs/view/2424540882/?eBP=JOB_SEARC
H_ORGANIC&recommendedFlavor=ACTIVELY_HIRING_COMPANY&
refId=lO1JZPz8JnUbPvJyJ0VfSA%3D%3D&trackingId=N9iqncSuQqfB
%2BRx4WnSozg%3D%3D&trk=flagship3_search_srp_jobs
Linkedin Corporation (2021). Entertainments Business Professional and
Full Sail University Alumni. Yannick R. A. Powell. Retrieved from
https://www.linkedin.com/in/yannickpowell/
Eventbrite (2021). Spark Music Industry Panel & Mixer VOL 1. Area 4
Restaurant - Atlanta, GA. Retrieved from
https://www.eventbrite.com/e/spark-music-industry-panel-mixer-vol-1-
tickets-142996521445?aff=ebdssbdestsearch
Eventbrite (2021). On Blast Radio Atlanta & Quezzy Dubya. 4 The
Culture. The Arium - Stone Mountain, GA. Retrieved from
https://www.eventbrite.com/e/on-blast-radio-atlanta-quezzy-dubya-
presents4-the-culture-tickets-140921067707?aff=ebdssbdestsearch
Atlanta Film Festival (2021). Plaza Theatre. Retrieved from
https://www.atlantafilmfestival.com