Branding Exploration

1. PERSONAL BRAND EXPLORATION
José M. Paulino
Project & Portfolio I: Week 1
July 3, 2022

2. I am originally from New York City. I am very
good at keeping an audience entertain and
interested in what is being presented. I love to
live a life filled with fun, humor, and play and
encourage others to do the same. I am currently
serving my 26th and final year in the US Navy,
which has taught me many different aspects of
leadership and teamwork. I have learned that the
greatest strength that a leader must have is
knowing your people. Once you know your
people you can delivered the right message at
the right time and the right way. I feel that
everyone must have a short term and long-term
goal and that a goal with out a plan is just a wish.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Music Publicist
• Artist Manager
• Booking Agent
ENTERTAINER BRAND
ARCHETYPE A trickster, joker,
practical joker, comedian. Playful,
giddy, energetic, entertained, amused I
am fill with joy & humor. Don’t like
being bored or boring others. Brand
voice: Enthusiastic, expressive, self-
deprecating, point out the silly parts of
Music Business for Marketing an Artist
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters and Hiring Managers]
TARGET AUDIENCE
ERIN FRAME
Outreach Plan:
• Become familiar with her job and what it consists of so
we can communicate better.
• I will follow her on LinkedIn and send her a message
• I will follow up as soon as I make initial contact and she
has responded.
Tour/Merch Mgmt at Second
City Prints
JUSTINE RANDLE
Outreach Plan:
• I will complete the Google Data analytics Professional
Certificate through Coursera.
• I will connect with her via LinkIn and ask about the
certificate and what benefits did she get from it.
• I will stay alert on her postings and ask questions to
show my interest.
Live Event Professional at
AEG
KATIE LEGGETT
Outreach Plan:
• I will get familiar with the company Press Here Publicity
• I will follow the company through LinkedIn and send
Katie a message.
• I will follow up as soon as I make initial contact and she
has responed
Music Publicist at Press Here
Publicity

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I would like to have already a job lined up with a
company.
‣ I will grow my brand awareness online by
developing and consistently publishing
branded content on my social media platforms.
Mid Term: (2029)
• I would like to already have an artist locked in and
have completed at least 20 major events in my young
career.
‣ I will have a large enough network especially
LinkedIn that my name is the top 10 lists."
Long Term: (2039)
• I will have a successful business with employees with
a full resume of successful artist that have worked
with me.
‣Keep working and adding to my short term and
long-term goals.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Desktop publishing software
SOFT
HARD
Novice / Adept / Expert
Cloud-based data access and
sharing software
Novice / Adept / Expert
Novice / Adept / Expert
c
Spreadsheet software Novice / Adept / Expert
Web platform development
software
SOFT
HARD
Novice / Adept / Expert
Video conferencing software Novice / Adept / Expert
Sales and marketing software Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Word processing software

7. I help others achieve their goals by finding
out what is valuable to them.
PROMISE

8. CREDENTIALS
Work Experience:
• Technical Advisor, maintained effectives
notes, records and operational journals
• Division Supervisor, provided training and
mentorship to new personnel, motivated
team to perform in stressful conditions
and meet deadlines
Education:
• Executive Military Leadership School,
War College
• Music Business Degree, B.S., Full Sail University (Exp. 2024)
Awards:
• 7 Navy Achievement Medals
• 3 Navy Commendation Medals
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Erin Frame
Industry Experience:
• Tour/Merch Mgmt , Second City
Prints, PushTok Talent Coordinator
Education:
• Music Business Degree with Full Sail University
Leadership Experience:
• Assistant Account Manager
• Talent Coordinator
Skills and Proficiencies:
• Merchandising - 6 endorsements
• Music Industry - 4 endorsements
• Tour Management - 3 endorsements
Jose Paulino
Overall Online Presence:
• How many connections? 500 plus connection. Banner
image customized? Yes. Professionalism of headshot?
No, how detailed is the profile? Profile is detailed,
published articles? No published articles, active on
other social media? Has some activities, is their
LinkedIn URL customized? No
• Grade: Average, 75 out of 100
HEADSHOT
Industry Experience:
• Conducted various events and
festivals, in the states of Virginia,
North / South Carolina and Florida
Education:
Music Business Degree with Full Sail University
Leadership Experience:
• United States Navy
• Technical Advisor US Navy
Skills and Proficiencies:
• Zero skills listed - zero endorsements
Overall Online Presence:
• How many connections? 17, banner image
customized? No, professionalism of headshot? Yes ,
how detailed is the profile? Not at all, published
articles? Zero, active on other social media? Active, is
their LinkedIn URL customized? No
• Grade: Poor, 10 out of 100

10. COMPETITION
Daniel McCartney
Noteworthy Experience:
• United Talent Agency 7 years
• Music Agent 2 years
Jose Paulino
Industry Experience:
• Music Agent at United Talent Agency
Education:
• Not listed
Skills and Proficiencies:
• No skills or endorsement listed
Overall Online Presence:
• How many connections? 500 plus connections, banner
image customized? no, professionalism of headshot?
yes, how detailed is the profile? Not detailed, published
articles?, active on other social media? no, is their
LinkedIn URL customized? no
• Grade: Average, 65 out of 100
Industry Experience:
• Conducted various events and
festivals, in the states of Virginia,
North / South Carolina and Florida
Education:
• Music Business Degree Full Sail University
Leadership Experience:
• United States Navy
• Technical Advisor US Navy
Skills and Proficiencies:
• No skills or endorsement listed
Overall Online Presence:
• How many connections? 17, banner image
customized? No, professionalism of headshot? Yes ,
how detailed is the profile? Not at all, published
articles? Zero, active on other social media? Active, is
their LinkedIn URL customized? No
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For up-and-coming artists who want to get their
music published and distributed , I provide agents
that can shop your music for you because you
need you to concentrate on making music and not
worry about the stress of getting your music to the
public
“STOP GRINDING DAY AFTER DAY...
ONLY TO GET MINIMAL RESULTS! ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Norfolk Latin Festival
‣ 23 July 2022 | Norfolk, Virginia
• Hola Charlotte Festival
‣ 15 Oct 2022 | Charlotte North Carolina
• Latin American Festival
‣ 09 Oct 2022 | Charleston, South Carolina
Digital Marketing
• Primary Content: what type of content will you create and
publish online? I will be creating a Facebook / Instagram links
for the events .
• Primary Tools: I will be using social media including ads on
YouTube. How often? Once a week we will updating flyers to
include promoting on the local radio and TV stations.
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online? I will
be using digital portfolio site more often and make it one of my
primary sources for marketing.

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? Traditional One on One Mentor. What
experience and/or lifestyle should they have?
Experience the pro and cons of the business. DATE TO
EST. PARTNERSHIP. November 2022
Formal Education
• Music Business Degree 2024.
Technical Skills
• Merchandising 2023
• Music Industry 2023
• Tour Management 2024
Soft Skills
• Customer Service 2022
• Branding and Marketing 2022
• Clear Communications 2022
• Public Speaking 2022

14. Jose Paulino
You know the issue? Well, what I do will always solve the issue and we will
never repeat the issue. In fact, always use your training and resources to
solve the problem.

15. REFERENCES
ose Paulino - Military - US navy | linkedin. (n.d.).
Retrieved July 4, 2022, from
https://www.linkedin.com/in/jose-paulino-
765065227
ustine Randle - Houston, Texas, United States -
linkedin. (n.d.). Retrieved July 4, 2022, from
https://www.linkedin.com/in/justinerandle
Katie Leggett - Seattle, Washington, United
States - linkedin. (n.d.). Retrieved July 4, 2022,
rom https://www.linkedin.com/in/katie-leggett22