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PERSONAL BRAND EXPLORATION
Jazmine Sandoval
Project & Portfolio I: Week 1
January, 2023
I go by Hennessy. I live in Indianapolis where not
much goes on. There isn’t much of a name for the
underground music scene in Indy. For only being
apart of 3 shows in 2022 from August, September,
November and October, I have seen all types of
crazy in those 3 months. The music Industry is no
joke. I want to gain more knowledge and experience
as I do want to be a manager in the music industry. I
have some skills along with my creative and artistic
skills that I can put into my work like in Marketing,
Promotions and Event Coordination.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Advertising & Promotions
Manager
• Public Relations Manager
• Marketing Manager
BRAND ARCHETYPE - with a
Magician archetype, I focus on
transformation and visualizing the
future. I use magic like skills to
make change and transformations
with everything and everyone.
ARTIST MANAGER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Emarie Lars
Outreach Plan:
• I will prepare a prewritten email to send to her
• I will contact Emarie Lars through Email.
• I will follow up with her in 1-2 weeks.
PROFILE
PICTURE [Agent] at [Paradigm Talent
Agency]
Soshyan Petroulas
Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Soshyan Petroulas through Email or
LinkedIn.
• I will follow up in 2 weeks.
PROFILE
PICTURE [Head of Marketing] at
[TOORLY]
Nextel Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Nextel Through Email or Instagram
• I will follow up with him in 1-2 weeks.
PROFILE
PICTURE [Artist Manager] at [Twizzy
Rich Entertainment]
GOALS
Short Term: (Immediately After Graduation, 2024)
• In 2024, I want to have already gotten a head start
into my career and made a name for myself. For
example as of 2022, I gotten a small boost with some
experience. I want to have gotten a position as in
intern at a small label.
Mid Term: (2025)
• In 2025, I would like to be working in a position at a
small label. I want to have gotten plenty of
connections and met people and have good
knowledge into my industry where I wouldn’t need
that much mentoring.
Long Term: (2026)
• In 2026, I wish to be working at a big or small label as
a manager. I want to have gotten enough knowledge
and experience that I can do things on my own with
no guidance and have grown a name for myself.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Document Management Software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Communications and Media Novice / Adept / Expert
Graphics or Photo Imaging Software Novice / Adept / Expert
Desktop Publishing Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
Calendar and Scheduling Software Novice / Adept / Expert
Time Management Novice / Adept / Expert
I’ll help myself achieve my goals in the
music industry by communicating with
others.
PROMISE
CREDENTIALS
Work Experience:
• Digital Dystopia, Intern
• Digital Dystopia 2, Intern
• Spooktopia, Intern/ Makeup Artist
Education:
• Music Management, B.S., Full Sail University 2024
Volunteer Work:
• Digital Dystopia
• Digital Dystopia 2
COMPETITION
Soshyan Petroulas
Industry Experience:
• Music Industry
Education:
• Vassar College, B.A. Media Studies 2017
Leadership Experience:
• Project Manager at HiKari Ultra Records
• A&R and Creative Intern at CHNLD Creative Artist
Management / License to Rock
Skills and Proficiencies:
• Digital Media- Ana Blum
• Public Speaking- Ayesha Diatta
• Communication- Cyrus Cohen
Hennessy
Overall Online Presence:
• 500+ connections. Detailed and professional Active on
social media.
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100
COMPETITION
Charlene Bryant
Noteworthy Experience:
• Sales Manager at RCA Inspiration Sony Music
Entertainment
• Founder of Riveter Management
Hennessy
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Belmont University , B.A. Music Business
Skills and Proficiencies:
• Music Industry - Sony Music Entertainment
• Social Media - Sony Music Entertainment
• Management - Prophocey CEO
Overall Online Presence:
• 500+ connections. Professional and active.
• Grade: Superior, 100 out of 100
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100
BRAND POSITION
For [Artists] who [Need help growing], I provide
[PEERFORMANCE OPPORTUNITIES AND
MUSICAL CONNECTIONS] because [I WANT
THE MUSIC SCENE TO GROW AND I WANT TO
HELP YOU IN YOUR MUSIC CAREER.]
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations
• Music Session/Networking Kickback
‣ Oct 2022 | Private
• Spooktopia
‣ Oct 2022 | Shelby St Venue
• Digital Dystopia 2
‣ Sept 2022 | Shelby St Venue
Digital Marketing
• Primary Content: I will create show flyers for upcoming
hosted shows
• Primary Tools: I will use Instagram, Tiktok and Twitter to
promote the music show flyers
• Website:I will keep my website updated with upcoming show
dates for the audience
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I wish to encounter a mentor that has experience in the
music industry and has dealt with the struggles. I want
them to guide me to the right path and fill me with
knowledge. 2023
Formal Education
• Music Management B.S. Full Sail University, 2024
Technical Skills
• Desktop Publishing Software- 2023
• Spreadsheet Software - FSU 2023
• Graphics or Photo Imaging Software- 2023
Soft Skills
• Communications and Media- FSU, 2023
• Time Management - R.I.P Productions , November
2023
• Public Speaking - R.I.P Productions, August 2023
Pitch
I can make the magic happen with connections and opportunities. Upcoming artist and want
to have a name for yourself? Come to me and I have many opportunities for you. I want to
guide you and help your label/self.
“
REFERENCES
•
‌
DUYHO. “Emarielars.” SGLyric App, sglyric.com/
artists/2679354/emarielars. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
D2kq0urxkarztv.cloudfront.net/
5f21d7f2d2e8bc007bf7a34c/4007309/
Upload-59d4e0ac-46d8-4618-
A6b3-1f2b8b3837ad.jpg?
W=1441&E=Webp&CX=87.00653594771245&CY
=0&CW=1873.986928104575&CH=2560.”
• Www.google.com, images.app.goo.gl/
qCEVCX3s7YYSm8S58. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
Www.musicianwave.com/Wp-Content/Uploads/
2022/02/Gender-Inequality-Music-
Industry-788x525.Jpg.” Www.google.com,
images.app.goo.gl/Dev95H2HffdE7RCM7.
Accessed 8 Jan. 2023.
• LinkedIn. “Charlene Bryant.” LinkedIn,
www.linkedin.com/in/charlenebryant/.
• LinkedIn. “Soshyan Petroulas.” LinkedIn,
www.linkedin.com/in/soshyanpetroulas.
• OnetOnLine. “11-2021.00 - Marketing Managers.”
Onetonline.org, 2019, www.onetonline.org/link/
summary/11-2021.00.
• OnLine, Onet. “11-2011.00 - Advertising and
Promotions Managers.” Onetonline.org, 2011,
www.onetonline.org/link/summary/11-2011.00.
• OnetOnLine “11-2032.00 - Public Relations
Managers.” Www.onetonline.org,
www.onetonline.org/link/summary/11-2032.00.

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Presentation

  • 1. PERSONAL BRAND EXPLORATION Jazmine Sandoval Project & Portfolio I: Week 1 January, 2023
  • 2. I go by Hennessy. I live in Indianapolis where not much goes on. There isn’t much of a name for the underground music scene in Indy. For only being apart of 3 shows in 2022 from August, September, November and October, I have seen all types of crazy in those 3 months. The music Industry is no joke. I want to gain more knowledge and experience as I do want to be a manager in the music industry. I have some skills along with my creative and artistic skills that I can put into my work like in Marketing, Promotions and Event Coordination. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Advertising & Promotions Manager • Public Relations Manager • Marketing Manager BRAND ARCHETYPE - with a Magician archetype, I focus on transformation and visualizing the future. I use magic like skills to make change and transformations with everything and everyone. ARTIST MANAGER for MUSIC INDUSTRY Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Emarie Lars Outreach Plan: • I will prepare a prewritten email to send to her • I will contact Emarie Lars through Email. • I will follow up with her in 1-2 weeks. PROFILE PICTURE [Agent] at [Paradigm Talent Agency] Soshyan Petroulas Outreach Plan: • I will prepare a prewritten letter. • I will contact Soshyan Petroulas through Email or LinkedIn. • I will follow up in 2 weeks. PROFILE PICTURE [Head of Marketing] at [TOORLY] Nextel Outreach Plan: • I will prepare a prewritten letter. • I will contact Nextel Through Email or Instagram • I will follow up with him in 1-2 weeks. PROFILE PICTURE [Artist Manager] at [Twizzy Rich Entertainment]
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • In 2024, I want to have already gotten a head start into my career and made a name for myself. For example as of 2022, I gotten a small boost with some experience. I want to have gotten a position as in intern at a small label. Mid Term: (2025) • In 2025, I would like to be working in a position at a small label. I want to have gotten plenty of connections and met people and have good knowledge into my industry where I wouldn’t need that much mentoring. Long Term: (2026) • In 2026, I wish to be working at a big or small label as a manager. I want to have gotten enough knowledge and experience that I can do things on my own with no guidance and have grown a name for myself.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Document Management Software SOFT HARD Novice / Adept / Expert Spreadsheet Software Novice / Adept / Expert Communications and Media Novice / Adept / Expert Graphics or Photo Imaging Software Novice / Adept / Expert Desktop Publishing Software SOFT HARD Novice / Adept / Expert Video Creation and Editing Software Novice / Adept / Expert Calendar and Scheduling Software Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I’ll help myself achieve my goals in the music industry by communicating with others. PROMISE
  • 8. CREDENTIALS Work Experience: • Digital Dystopia, Intern • Digital Dystopia 2, Intern • Spooktopia, Intern/ Makeup Artist Education: • Music Management, B.S., Full Sail University 2024 Volunteer Work: • Digital Dystopia • Digital Dystopia 2
  • 9. COMPETITION Soshyan Petroulas Industry Experience: • Music Industry Education: • Vassar College, B.A. Media Studies 2017 Leadership Experience: • Project Manager at HiKari Ultra Records • A&R and Creative Intern at CHNLD Creative Artist Management / License to Rock Skills and Proficiencies: • Digital Media- Ana Blum • Public Speaking- Ayesha Diatta • Communication- Cyrus Cohen Hennessy Overall Online Presence: • 500+ connections. Detailed and professional Active on social media. • Grade: Average, 75 out of 100 HEADSHOT HEADSHOT Industry Experience: • Music Industry Education: • Music Management, B.S. Full Sail University 2024 Leadership Experience: • Intern at R.I.P Productions • Marketing and Event Coordinator ar R.I.P Productions Skills and Proficiencies: • Coordination -R.I.P Productions • Communications and Media - R.I.P Productions • Calendar and Scheduling Software- R.I.P Productions Overall Online Presence: • 0 connections. Not active on social media. Linkedin Not updated. • Grade: Poor, 45 out of 100
  • 10. COMPETITION Charlene Bryant Noteworthy Experience: • Sales Manager at RCA Inspiration Sony Music Entertainment • Founder of Riveter Management Hennessy HEADSHOT HEADSHOT Industry Experience: • Music Industry Education: • Belmont University , B.A. Music Business Skills and Proficiencies: • Music Industry - Sony Music Entertainment • Social Media - Sony Music Entertainment • Management - Prophocey CEO Overall Online Presence: • 500+ connections. Professional and active. • Grade: Superior, 100 out of 100 Industry Experience: • Music Industry Education: • Music Management, B.S. Full Sail University 2024 Leadership Experience: • Intern at R.I.P Productions • Marketing and Event Coordinator ar R.I.P Productions Skills and Proficiencies: • Coordination -R.I.P Productions • Communications and Media - R.I.P Productions • Calendar and Scheduling Software- R.I.P Productions Overall Online Presence: • 0 connections. Not active on social media. Linkedin Not updated. • Grade: Poor, 45 out of 100
  • 11. BRAND POSITION For [Artists] who [Need help growing], I provide [PEERFORMANCE OPPORTUNITIES AND MUSICAL CONNECTIONS] because [I WANT THE MUSIC SCENE TO GROW AND I WANT TO HELP YOU IN YOUR MUSIC CAREER.] “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Music Session/Networking Kickback ‣ Oct 2022 | Private • Spooktopia ‣ Oct 2022 | Shelby St Venue • Digital Dystopia 2 ‣ Sept 2022 | Shelby St Venue Digital Marketing • Primary Content: I will create show flyers for upcoming hosted shows • Primary Tools: I will use Instagram, Tiktok and Twitter to promote the music show flyers • Website:I will keep my website updated with upcoming show dates for the audience Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I wish to encounter a mentor that has experience in the music industry and has dealt with the struggles. I want them to guide me to the right path and fill me with knowledge. 2023 Formal Education • Music Management B.S. Full Sail University, 2024 Technical Skills • Desktop Publishing Software- 2023 • Spreadsheet Software - FSU 2023 • Graphics or Photo Imaging Software- 2023 Soft Skills • Communications and Media- FSU, 2023 • Time Management - R.I.P Productions , November 2023 • Public Speaking - R.I.P Productions, August 2023
  • 14. Pitch I can make the magic happen with connections and opportunities. Upcoming artist and want to have a name for yourself? Come to me and I have many opportunities for you. I want to guide you and help your label/self. “
  • 15. REFERENCES • ‌ DUYHO. “Emarielars.” SGLyric App, sglyric.com/ artists/2679354/emarielars. Accessed 8 Jan. 2023. • “Google Image Result for Https:// D2kq0urxkarztv.cloudfront.net/ 5f21d7f2d2e8bc007bf7a34c/4007309/ Upload-59d4e0ac-46d8-4618- A6b3-1f2b8b3837ad.jpg? W=1441&E=Webp&CX=87.00653594771245&CY =0&CW=1873.986928104575&CH=2560.” • Www.google.com, images.app.goo.gl/ qCEVCX3s7YYSm8S58. Accessed 8 Jan. 2023. • “Google Image Result for Https:// Www.musicianwave.com/Wp-Content/Uploads/ 2022/02/Gender-Inequality-Music- Industry-788x525.Jpg.” Www.google.com, images.app.goo.gl/Dev95H2HffdE7RCM7. Accessed 8 Jan. 2023. • LinkedIn. “Charlene Bryant.” LinkedIn, www.linkedin.com/in/charlenebryant/. • LinkedIn. “Soshyan Petroulas.” LinkedIn, www.linkedin.com/in/soshyanpetroulas. • OnetOnLine. “11-2021.00 - Marketing Managers.” Onetonline.org, 2019, www.onetonline.org/link/ summary/11-2021.00. • OnLine, Onet. “11-2011.00 - Advertising and Promotions Managers.” Onetonline.org, 2011, www.onetonline.org/link/summary/11-2011.00. • OnetOnLine “11-2032.00 - Public Relations Managers.” Www.onetonline.org, www.onetonline.org/link/summary/11-2032.00.