Hennessy is exploring a personal brand in the music industry. She has some experience organizing music events and wants to become a music manager. Her short term goals are to get experience as an intern at a small label. Her long term goals are to work as a manager at a big or small label with experience and connections. She plans to develop her skills in areas like communications, scheduling and networking to help achieve her goals.

1. PERSONAL BRAND EXPLORATION
Jazmine Sandoval
Project & Portfolio I: Week 1
January, 2023

2. I go by Hennessy. I live in Indianapolis where not
much goes on. There isn’t much of a name for the
underground music scene in Indy. For only being
apart of 3 shows in 2022 from August, September,
November and October, I have seen all types of
crazy in those 3 months. The music Industry is no
joke. I want to gain more knowledge and experience
as I do want to be a manager in the music industry. I
have some skills along with my creative and artistic
skills that I can put into my work like in Marketing,
Promotions and Event Coordination.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Advertising & Promotions
Manager
• Public Relations Manager
• Marketing Manager
BRAND ARCHETYPE - with a
Magician archetype, I focus on
transformation and visualizing the
future. I use magic like skills to
make change and transformations
with everything and everyone.
ARTIST MANAGER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Emarie Lars
Outreach Plan:
• I will prepare a prewritten email to send to her
• I will contact Emarie Lars through Email.
• I will follow up with her in 1-2 weeks.
PROFILE
PICTURE [Agent] at [Paradigm Talent
Agency]
Soshyan Petroulas
Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Soshyan Petroulas through Email or
LinkedIn.
• I will follow up in 2 weeks.
PROFILE
PICTURE [Head of Marketing] at
[TOORLY]
Nextel Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Nextel Through Email or Instagram
• I will follow up with him in 1-2 weeks.
PROFILE
PICTURE [Artist Manager] at [Twizzy
Rich Entertainment]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• In 2024, I want to have already gotten a head start
into my career and made a name for myself. For
example as of 2022, I gotten a small boost with some
experience. I want to have gotten a position as in
intern at a small label.
Mid Term: (2025)
• In 2025, I would like to be working in a position at a
small label. I want to have gotten plenty of
connections and met people and have good
knowledge into my industry where I wouldn’t need
that much mentoring.
Long Term: (2026)
• In 2026, I wish to be working at a big or small label as
a manager. I want to have gotten enough knowledge
and experience that I can do things on my own with
no guidance and have grown a name for myself.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Document Management Software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Communications and Media Novice / Adept / Expert
Graphics or Photo Imaging Software Novice / Adept / Expert
Desktop Publishing Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
Calendar and Scheduling Software Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I’ll help myself achieve my goals in the
music industry by communicating with
others.
PROMISE

8. CREDENTIALS
Work Experience:
• Digital Dystopia, Intern
• Digital Dystopia 2, Intern
• Spooktopia, Intern/ Makeup Artist
Education:
• Music Management, B.S., Full Sail University 2024
Volunteer Work:
• Digital Dystopia
• Digital Dystopia 2

9. COMPETITION
Soshyan Petroulas
Industry Experience:
• Music Industry
Education:
• Vassar College, B.A. Media Studies 2017
Leadership Experience:
• Project Manager at HiKari Ultra Records
• A&R and Creative Intern at CHNLD Creative Artist
Management / License to Rock
Skills and Proficiencies:
• Digital Media- Ana Blum
• Public Speaking- Ayesha Diatta
• Communication- Cyrus Cohen
Hennessy
Overall Online Presence:
• 500+ connections. Detailed and professional Active on
social media.
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100

10. COMPETITION
Charlene Bryant
Noteworthy Experience:
• Sales Manager at RCA Inspiration Sony Music
Entertainment
• Founder of Riveter Management
Hennessy
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Belmont University , B.A. Music Business
Skills and Proficiencies:
• Music Industry - Sony Music Entertainment
• Social Media - Sony Music Entertainment
• Management - Prophocey CEO
Overall Online Presence:
• 500+ connections. Professional and active.
• Grade: Superior, 100 out of 100
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100

11. BRAND POSITION
For [Artists] who [Need help growing], I provide
[PEERFORMANCE OPPORTUNITIES AND
MUSICAL CONNECTIONS] because [I WANT
THE MUSIC SCENE TO GROW AND I WANT TO
HELP YOU IN YOUR MUSIC CAREER.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Session/Networking Kickback
‣ Oct 2022 | Private
• Spooktopia
‣ Oct 2022 | Shelby St Venue
• Digital Dystopia 2
‣ Sept 2022 | Shelby St Venue
Digital Marketing
• Primary Content: I will create show flyers for upcoming
hosted shows
• Primary Tools: I will use Instagram, Tiktok and Twitter to
promote the music show flyers
• Website:I will keep my website updated with upcoming show
dates for the audience
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I wish to encounter a mentor that has experience in the
music industry and has dealt with the struggles. I want
them to guide me to the right path and fill me with
knowledge. 2023
Formal Education
• Music Management B.S. Full Sail University, 2024
Technical Skills
• Desktop Publishing Software- 2023
• Spreadsheet Software - FSU 2023
• Graphics or Photo Imaging Software- 2023
Soft Skills
• Communications and Media- FSU, 2023
• Time Management - R.I.P Productions , November
2023
• Public Speaking - R.I.P Productions, August 2023

14. Pitch
I can make the magic happen with connections and opportunities. Upcoming artist and want
to have a name for yourself? Come to me and I have many opportunities for you. I want to
guide you and help your label/self.
“

15. REFERENCES
•
‌
DUYHO. “Emarielars.” SGLyric App, sglyric.com/
artists/2679354/emarielars. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
D2kq0urxkarztv.cloudfront.net/
5f21d7f2d2e8bc007bf7a34c/4007309/
Upload-59d4e0ac-46d8-4618-
A6b3-1f2b8b3837ad.jpg?
W=1441&E=Webp&CX=87.00653594771245&CY
=0&CW=1873.986928104575&CH=2560.”
• Www.google.com, images.app.goo.gl/
qCEVCX3s7YYSm8S58. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
Www.musicianwave.com/Wp-Content/Uploads/
2022/02/Gender-Inequality-Music-
Industry-788x525.Jpg.” Www.google.com,
images.app.goo.gl/Dev95H2HffdE7RCM7.
Accessed 8 Jan. 2023.
• LinkedIn. “Charlene Bryant.” LinkedIn,
www.linkedin.com/in/charlenebryant/.
• LinkedIn. “Soshyan Petroulas.” LinkedIn,
www.linkedin.com/in/soshyanpetroulas.
• OnetOnLine. “11-2021.00 - Marketing Managers.”
Onetonline.org, 2019, www.onetonline.org/link/
summary/11-2021.00.
• OnLine, Onet. “11-2011.00 - Advertising and
Promotions Managers.” Onetonline.org, 2011,
www.onetonline.org/link/summary/11-2011.00.
• OnetOnLine “11-2032.00 - Public Relations
Managers.” Www.onetonline.org,
www.onetonline.org/link/summary/11-2032.00.