The document is a personal branding exploration by Alejandro Lara. It outlines his background and goals of pursuing a career in the music business industry. His short term goals are to get entry level experience in the industry through internships. His long term goals are to become an A&R director at a major record label with over 10 years of experience in various music industry roles.

1. PERSONAL BRAND EXPLORATION
Alejandro Lara
Project & Portfolio I: Week 1
February 3, 2022

2. Hello my name is Alejandro Lara and I am from Austin,
Texas. A day in my life consist of listening to music, now
the problem is I don’t produce nor identify myself as an
artist so I saw the business part of music. I have been
successful in life for exceeding the expectations as far
as they can be exceeded and not giving up in hard
situations, I became who I am by using my creativity. My
vision is to pursue a career in the music business
industry. My purpose is to use my creativity to bring new
ideas to the music industry. I value music as it is not
what it comes from it. I am looking forward to help artist
succeed in their artistic careers in any way possible, like
those that were said that won’t have a future in this
industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Marketing coordinator
• Booker
BRAND ARCHETYPE - When I work I’m a
creator, I bring my vision to life and use my
imagination to make my work outstanding
and unique. To build relationships in the
industry I’m the entertainer, I am driven by
enjoyment and I encourage others to have
fun and enjoy life by loosening up.
Business Management for Music Industry

4. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get an entry level position at any record lable by previously ge
tt
ing
experience though internships and volunteer work.
‣ Speci
fi
cally, I will have a resume with experience of at
least 1+ internships and 2+ volunteer works by May, 2023
Mid Term: (2028)
• I will be doing freelance work in the music industry and work as a
tour manager, concer manager, and/or A&R by applying previous
knowledge acquired in di
ff
erent jobs.
‣ Speci
fi
cally, I will have experience business management
job positions for at least three years by December, 2027.
Long Term: (2040)
• I will be the A&R director at a major racord lable by developing
new stratergies,
fi
nding new talent, and applying skills and
abilities I previously learned.
‣ Speci
fi
cally, I will have experience from various job
positions in the music industry for at least ten years and
will have project ideas to apply to the business by
December, 2029.

5. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Time management
SOFT
HARD
Novice / Adept / Expert
Networking Novice / Adept / Expert
Creativity Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Project management
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Communication and negotiation Novice / Adept / Expert
Leadership Novice / Adept / Expert

6. I help Artist do a step-by-step plan to develop
the necessary craft and skills to build a
professional career by coordinating,
promoting, marketing, and managing their
careers as a new artist in this industy.
PROMISE

7. CREDENTIALS
Work Experience:
• Ticket assistance/sale, Orlando EDC.
Volunteer Work:
• 3300+ Climbing member
Education:
• Associates of Arts in General Studies,
Austin Community College (2021)
• Music Business, B.S., Full Sail University
(Exp. 2023)

8. BRAND POSITION
For any executives who work in a record label company, I
provide creative ideas that can potentially improve and
help the company, I will value and respect the company, I
o
ff
er to help when is needed and when its not because I
want to see myself grow and gain as much knowledge that
I can through my career, I take risk and exceed the
expectations to improve my reputation.
JANDO

9. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2022
‣ May 9-12, 2022 | Nashville, Tennessee
• SXSW
‣ Mar 11-19, 2022 | Austin, Texas
• #NEXTGEN_U Student Summit
‣ Feb 15-17, 2022 | Zoom
Digital Marketing
• Primary Content: Life stories, photography, blogs, inspiration
videos, jokes, and entertainment.
• Primary Tools: Snapchat, Instagram, TikTok, Facebook,
YouTube, Twi
tt
er, Reddit. Post at least 1-2 times a week. What
format?
• Website: I will add a link in my social media platforms so that my
followers and others can see my portfolio. I will also share my
digital portfolio when I network with others.

10. PROFESSIONAL DEVELOPMENT
Formal Education
• Music Business Program, B.S., Full Sail University
(Exp.2023)
Technical Skills
• Photoshop - Course on Adobe software, March 2017
• Video Editing - Course, Jan-May 2019
• Microsoft Excel - Course, January 2022
Soft Skills
• Creative writing - Course, Aug-Dec 2018
• Time management- Course, November 2021
• E
ff
ective communication - Course, December 2021
Mentor
• The type of mentor that I am looking for is someone
who has knowledge and experience in the music
industry, and preferably one that has had di
ff
erent job
position in the industry. I prefer to have a mentor that
is humble and charismatic. The partnership will be
inde
fi
nitely if possible.

11. Alejandro Lara
You know how most people unconsciously waste time?
Well, what I do is create a digital weekly time tracker, by
pu
tt
ing my daily activities and adding the time I spend on them though the day, with this
tracker I know where and how my time is being wasted. In fact, I told my friend and
family about this time management tracker and their response towards it was that they
had control of their time and saw be
tt
er productivity through the day than before.
“

12. REFERENCES
OnetOnline - Agents and Business Managers of Artists,
Performers, and Athletes. (2021). O.Net OnLine.
Retrieved February 6, 2022, from https://
www.onetonline.org/link/summary/13-1011.00
AEG Presents. (n.d.). AEG Present. Retrieved February 6, 2022,
from https://www.aegpresents.com
Blumkin, L. (n.d.). Lilli Blumkin LinkedIn Profile. LinkedIn.
Retrieved February 6, 2022, from https://
www.linkedin.com/in/lilli-blumkin/
earthprogram. (1995, January). Earthprogram. Retrieved
February 6, 2022, from https://www.earthprogram.com
Jordan, J. (n.d.). Jason Jordan LinkedIn Profile. LinkedIn.
Retrieved February 6, 2022, from https://
www.linkedin.com/in/iamjasonjordan/
Music Biz Annual Conference | JW Marriott Nashville. (2022,
January 27). Music Business Association. Retrieved
February 6, 2022, from https://musicbiz.org/events/
music-biz-annual-conference/
#NEXTGEN_U Student Summit. (2022, February 2). Music
Business Association. Retrieved February 6, 2022, from
https://musicbiz.org/events/nextgen_u-student-summit/
SXSW Conference & Festivals | March 11–20, 2022. (2022,
February 2). SXSW. Retrieved February 6, 2022, from
https://www.sxsw.com
Universal Music Group. (2017, September 21). Universal Music
Group, the world’s leading music company | Home Page.
UMG. Retrieved February 6, 2022, from https://
www.universalmusic.com/#
Valentino, B. (n.d.). Bianca Valentino LinkedIn Profile. LinkedIn.
Retrieved February 6, 2022, from https://
www.linkedin.com/in/biancajvalentino/