Personal Brand Portfolio 1 Course

1. PERSONAL BRAND EXPLORATION
Yolanda Martinez
Project & Portfolio I: Week 1
July 2, 2023

2. Being blessed with an analytical mind give me
the opportunity to approach problems with
different mindset. Having the ability to see things
from multiple perspectives allows me to provide
different options or methods to clients. It will
keep me from falling into the same routine as
everyone else. My goal is to present different
options or ways to view and approach a
problem. Help them find a way they never saw to
achieve their goals.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent
• Entertainment Specialist
• Talent Representative
BRAND ARCHETYPE - Gives me
the ability to create and develop and
artistic approach and not be so dry
and business-type.
Agents and Business Managers of Artists,
Performers, and Athletes for Music Industry

4. TARGET AUDIENCE
Virginia Luna
Outreach Plan:
• Update LinkedIn and resume to include all my bilingual
accomplishments.
• I would attempt to reach out through LinkedIn first.
• After about 2-3 weeks I will reach out through the NBC
office here in Phoenix to see if I can make contact.
PROFILE
PICTURE NBCUniversal Telemundo
Office Manager
Kimberly Tuttle
Outreach Plan:
• Update LinkedIn and Resume to include events I
helped plan and coordinate.
• I will reach out by LinkedIn or my email through
company website..
• Well follow-up with a second email after about 1-2
weeks.
PROFILE
PICTURE
Head of Recruiting at Night
Danny Shelleman
Outreach Plan:
• Reach out to contact at Live Nation to see if they can
set up a meet.
• Message through LinkedIn and by email.
• Well follow-up with a second email after about 1-2
weeks.
PROFILE
PICTURE Recruiter at Live Nation
Entertainment

5. GOALS
Short Term: (2024)
• Launch of the Artist’s album.
‣Collection of songs completed, mastered,
and music videos to launch and distribute an
EP.
Mid Term: (2025)
• Artist in a multi-state tour.
‣Fan base growth from EP and popularity
in demand to have a tour in states that have
the highest numbers.
Long Term: (2030)
• Multiple artists launched.
‣Having multiple artists with singles
launched and rotating them into the tour to
maximize exposure.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Awareness
SOFT
HARD
Novice / Adept / Expert
Analytical Understanding Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Communication Novice / Adept / Expert
Organization
SOFT
HARD
Novice / Adept / Expert
Financial knowledge Novice / Adept / Expert
Negotiation and People skills Novice / Adept / Expert
Marketing Novice / Adept / Expert

7. I help people who struggle to find a solutions
do what they are striving to achieve by
guiding them on the right path.
PROMISE

8. CREDENTIALS
Work Experience:
• Homesite Insurance, New Hire
Training, Manage staff and coordinate
schedules to efficiently review calls
• Previous jobs, projects, leadership roles
Education:
• Music Business Management, B.S., Full Sail University (Exp. 2024)
Awards:
• Piloted the Connect team with
full Bilingual support
• Managed and evaluated data
from Customer Evaluation Surveys
• Organized and executed the New
Hire training.

9. COMPETITION
Conner Gruensfelder
Industry Experience:
• Artist Management at Rising Heat
Music
Education:
• BA in Law, University of Arizona
Leadership Experience:
• Senior Loan Advisor
• Marketing Associate
Skills and Proficiencies:
• Public Speaking - Expert
• Public Relations - Adept
• Event Planning - Adept
Yolanda Martinez
Overall Online Presence:
• Connor has over 500 connections, Does not have a
customer profile, Photo is not professional, there is
some difficutly seeing his face but its is not
inappropriate. The profile list his skills and
endorsements to backing those skills.
• Grade: Average 65 out of 100
HEADSHOT
Industry Experience:
• Event coordinator
Education:
• Full Sail University – Bachelor Degree, Music Business
Leadership Experience:
• Developer, New Hire training
• Project Coordinator, Connect team
• Office manager
Skills and Proficiencies:
• Office/OS Softwate - Expert
• Accounting Software - Adept
• Critical Thinking - Expert
Overall Online Presence:
• She has 18 connections, page is not customized, photo
is not professional but presentable, Only has current
position listed, no articles or anything published, URL is
not customeized.
• Grade: Average, 45 out of 100

10. COMPETITION
Dezaree Fulmore
Industry Experience:
• No experince listed
Education:
• Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Public Speaking – N/A
• Public Relations - N/A
• Event Planning – N/A
Yolanda Martinez
Overall Online Presence:
• Connor has 6 connections, Does not have a customer
profile, picture looks good but in not professional
capacity. There is nothing listed on her profile.
• Grade: Average 25 out of 100
Industry Experience:
• Event coordinator
Education:
• Full Sail University – Bachelor Degree, Music Business
Leadership Experience:
• Developer, New Hire training
• Project Coordinator, Connect team
• Office manager
Skills and Proficiencies:
• Office/OS Softwate - Expert
• Accounting Software - Adept
• Critical Thinking - Expert
Overall Online Presence:
• She has 18 connections, page is not customized, photo
is not professional but presentable, Only has current
position listed, no articles or anything published, URL is
not customeized.
• Grade: Average, 45 out of 100

11. BRAND POSITION
For artist who what to make it but don’t know how,
I provide a way where you don’t have to worry
about it because I will find a way to create your
vision with you and make your dreams come true.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Coachella
‣ April 12-14 and 19-21, 2024 | Indio, CA
• EDC
‣ May 17-19, 2023 | Las Vegas, NV
• North Coast Music Festival
‣ Sept 1-3, 2023 | Chicago, IL
Digital Marketing
• Primary Content: Continue to publish artist work and
use references of completed tasks to promote work.
• Primary Tools: Launch site and publish work completed
and services offered. Continue to use Soundcloud
and Mixcloud to publish songs for exposure. Create a
schedule of new song or beat weekly.
• Website: Update it regularly of accomplishments
and completed activities to promote services.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for someone who is established and can
guide me through the process or make the
necessary connections. Est. 06/2023
Formal Education
• B.S in Music Business at Full Sail Universtiy, Exp 2024.
Technical Skills
• Organization and development of New Hire Training –
Homesite, 03/2023
• Financial Audit of Business – IllRhythm, LLC, 01/2023
• Data analysis of call reviews - Homesite, 12/2022
Soft Skills
• Round table sessions - Homesite, 03/2023
• Presentation to Board of Directors - Homesite, 11/2022
• Coordinate the schedules of 30+ people for meetings-
Homesite, 03/2023

14. Yolanda Martinez
You know how to get your music out there? Well, what I do is all the
leg work for you do make your music. In fact, I am in the process of
launching an artist as we speak.

15. REFERENCES
(2023). OnetoLink from https://www.onetonline.org/link/sum
mary/13-1011.00
LinkedIn Profile. (2023). Kimerly Tuttle
from Linkedin, https://www.linkedin.com/in/kimberly-tuttle-
86b216113/
LinkedIn Profile. (2023). Danny Shelleman from
LinkedIn https://www.linkedin.com/in/dannyshelleman/
LinkedIn Profile. (2023). Connor Gruensfelder from LinkedIn
https://www.linkedin.com/in/connor-gruensfelder-b74a80113/
Job Recruters. (2023Regional Account Manager - Telemundo
Arizona
from https://jobs.smartrecruiters.com/NBCUniversal3/7439998
85521013-regional-account-manager-telemundo-arizona
LinkedIn Profile. (2023). Ricki Cuevas Bush from
LinkedIn https://www.linkedin.com/in/ricki-cuevas-bush-
845035241/
Photo
by Zulian Yuliansyah: https://www.pexels.com/photo/person-
using-audio-mixer-controller-2086669/
Photo by cottonbro studio:
https://www.pexels.com/photo/woman-in-white-blazer-
standing-beside-woman-in-brown-dress-6878686/