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PERSONAL BRAND EXPLORATION
Jasmine Price
Project & Portfolio I: Week 1
July 2, 2023
Im a DMV native. Candid & optimistic. I help
creatives shine a light on their passions and
create ways to showcase them to the world.
“Creating a world where authenticity reigns
supreme and the courage to be different is
celebrated”
IDENTITY
PROFESSION
Potential Job Titles:
• Day to Day Artist Manager
• Tour Manager
• Influencer Manager
MAVERICK - I communicate in a
way that may be raw and candid but
is at the foremost genuine. I believe
wholeheartedly in anything attached
to my brand.
Agent/Manager for Artists, Performers, Entertainers
Contributors
Entertainment Companies
Saudia Jenkins
Outreach Plan:
• File for initial permits
• Email to make initial contact and share the basics of
Showcase
• Within the next 4 weeks in-person meeting at Mayor’s
office(preferred)
Community of
Relations/Service
Yaddiya
Outreach Plan:
• Secure Venue for showcase
• Instagram Direct Message
• Within the next week in-person meeting
Founder of Dont Mute DC
Tiffany Hainesworth Outreach Plan:
• Complete Sponsorship Pitch
• LinkedIn Direct Message
• Email within 1 week
CEO & Founder of T-Capri
Tequila
GOALS
Short Term: (2025)
• Throw a fashion showcase for local artists and
designers.
‣Complete business pitch by the end of 2023
‣Compile a list of possible sponsors by June 24
‣Secure funding and venue by the end of 2024
Mid Term: (2030)
Employed at a reputable Entertainment or Influencer
Agency
‣Complete internships in management and
booking with a total of at least 3 years of
training in 4 years.
Long Term: (2045)
• Debut a world touring artist with a number-one single.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet Software
SOFT
HARD
Novice
Graphics/Photo Imaging Software Novice
Time Management Novice
Speaking Novice
Office Suite Software
SOFT
HARD
Expert
Project Management Software Expert
Time Organization Expert
Coordination Expert
I promise to always implement Originality
and push to establish a creative euphoria.
Where “different” is regular.
PROMISE
CREDENTIALS
Work Experience:
• Intern Band Manager
• Event Coordinator
Education:
• Professional Diploma in Photography,
Shaw Academy
• Music Management, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Video Director for music visuals
• Fashion Photography for local Models
COMPETITION
Victoria Bridges-
McClellan
Industry Experience:
1/2 of R&B Duo Shemer
Education:
• Music Business , B.S.
Leadership Experience:
• N/A
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Jasmine Price
Overall Online Presence:
• Victoria has 14 connections and a slightly more than
• Poor profile 40/100
Industry Experience:
• Intern Band Manager
Education:
• Music Business, B.S.
Leadership Experience:
• Team Leader
• Official Trainer
Skills and Proficiencies:
• Suite Software - 0 endorsements
• Graphic Software - 0 endorsements
• Negotiation - 0 endorsements
Overall Online Presence:
• Jasmine has zero connections, virtually no info.
• Poor 0/100
COMPETITION
Diana S.
Liner
Noteworthy Experience:
• Worked directly with N’Sync, John Mayer,
• Formed Liner Entertainment in 2001
Jasmine Price
Industry Experience:
• Owner/ Manager Liner Entertainment
Group
• Executive Film Producer
• Record Rep
• Music Reporter
• Promo & Marketing
Education:
• N/A
Skills and Proficiencies:
• Entertainment - 84 endorsements
• Music - 65 endorsements
• Film - 50 endorsements
Overall Online Presence:
• Liner has over 500 connections, the profile is
professional and very detailed with custom links, as well
as several published articles.
• Superior, 90 out of 100
Industry Experience:
• Intern Band Manager
Education:
• Music Management, B.S
Leadership Experience:
• Team Leader
• Official Trainer
Skills and Proficiencies:
• Suite Software - 0 endorsements
• Graphic Software - 0 endorsements
• Negotiation - 0 endorsements
Overall Online Presence:
• Jasmine has zero connections, virtually no info.
• Poor 0/100
BRAND POSITION
For creative souls who create infectious and
inventive styles, I provide RAW, CANDID, &
PREEMPTIVE service because I believe in
spreading originality.
NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Assc. (Music Biz)
• NAMM Show (A3E)
‣ 2024
• South by Southwest (SXSW)
‣ 2024 | NASHVILLE
Digital Marketing
• Primary Content: I will begin to showcase the artists I work
with as they perform and meet fans, as well as behind the
scenes of my daily tasks as an entertainment manager.
• Primary Tools: I will use TikTok to show day-to-day tasks as
a manager (at least 5x a week), performances (live streams
and highlights) Facebook to share band pictures and events.
Twitter to share posts and connect directly with the fanbase to
analyze perception in real-time.
• Website: By showing the growth and reach of the artists I
represent overtime, to provide insight and data on events to
show what I can contribute and make happen.
PROFESSIONAL DEVELOPMENT
Mentor
• Founder/Owner of Entertainment Agency, I would prefer
them to have started from the ground up by “paying
dues” in entry level positions to jumpstarting their own
brand. DEC 2024
Formal Education
• Bachelor of Science in Music Management Feb’ 25
Technical Skills
• Spreadsheet Software - Full Sail, June 2023
• Office Suite Software - FullSail, 2023
• Web Creation
Soft Skills
• Negotiation
• Time Management
• Coordination
Jasmine Price
You know how most people don't know what they want until you give it to
them? Well, what I do is give people the nostalgic feeling they crave
through music and other creations in fact.
REFERENCES
10 types of networking events you don’t want to miss. (n.d.-a).
https://career.io/career-advice/networking-events-you-dont-want-to-miss
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/details/13-1011.00
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-3031.00
About Us - the future of Music and Entertainment Technology. A3E. (2023,
March 21). https://a3exchange.com/about-a3e/
Apply to participate: SXSW Conference & Festivals. SXSW. (2023, June 21).
https://www.sxsw.com/apply/
Baruch, Y. (2022, September 14). Talent agent Tracy Christian examines the
Hollywood system and talks about her production company “it’s a way to
express ourselves.” Forbes.
https://www.forbes.com/sites/yolandabaruch/2022/09/12/hollywood-
agent-tracy-christian-launches-production-company-its-a-way-to-
express-ourselves/?sh=54a67f357f2f
Bhattacharya, S. (n.d.). 6 black-owned influencer management firms and talent
Concepts, L. D. (n.d.). She is the music. She Is The Music.
https://sheisthemusic.org/
Dianna S. L. - Executive film producer - liner films LLC - linkedin. (n.d.-b).
https://www.linkedin.com/in/diannaliner
Duncan, L. (2020, December 29). How to find sponsors for your music event.
Music Industry How To. https://www.musicindustryhowto.com/how-to-
find-sponsors-for-your-music-event/
Ongoing industry conferences and events. Berklee. (n.d.).
https://www.berklee.edu/career-center/ongoing-music-industry-
conferences-and-events
Our tequila. TCapri Tequila. (n.d.). https://tcapritequila.com/our-tequila/
Who attends?. Music Business Association. (2023, June 30).
https://musicbiz.org/events/music-biz-annual-conference/who-attends/
Workday Mobile. Live Nation Entertainment. (n.d.).
https://www.livenationentertainment.com/careers/workdaymobile/

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Price_Jasmine_MBBS_PB1_2023-07 (1).pptx

  • 1. PERSONAL BRAND EXPLORATION Jasmine Price Project & Portfolio I: Week 1 July 2, 2023
  • 2. Im a DMV native. Candid & optimistic. I help creatives shine a light on their passions and create ways to showcase them to the world. “Creating a world where authenticity reigns supreme and the courage to be different is celebrated” IDENTITY
  • 3. PROFESSION Potential Job Titles: • Day to Day Artist Manager • Tour Manager • Influencer Manager MAVERICK - I communicate in a way that may be raw and candid but is at the foremost genuine. I believe wholeheartedly in anything attached to my brand. Agent/Manager for Artists, Performers, Entertainers
  • 4. Contributors Entertainment Companies Saudia Jenkins Outreach Plan: • File for initial permits • Email to make initial contact and share the basics of Showcase • Within the next 4 weeks in-person meeting at Mayor’s office(preferred) Community of Relations/Service Yaddiya Outreach Plan: • Secure Venue for showcase • Instagram Direct Message • Within the next week in-person meeting Founder of Dont Mute DC Tiffany Hainesworth Outreach Plan: • Complete Sponsorship Pitch • LinkedIn Direct Message • Email within 1 week CEO & Founder of T-Capri Tequila
  • 5. GOALS Short Term: (2025) • Throw a fashion showcase for local artists and designers. ‣Complete business pitch by the end of 2023 ‣Compile a list of possible sponsors by June 24 ‣Secure funding and venue by the end of 2024 Mid Term: (2030) Employed at a reputable Entertainment or Influencer Agency ‣Complete internships in management and booking with a total of at least 3 years of training in 4 years. Long Term: (2045) • Debut a world touring artist with a number-one single.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Spreadsheet Software SOFT HARD Novice Graphics/Photo Imaging Software Novice Time Management Novice Speaking Novice Office Suite Software SOFT HARD Expert Project Management Software Expert Time Organization Expert Coordination Expert
  • 7. I promise to always implement Originality and push to establish a creative euphoria. Where “different” is regular. PROMISE
  • 8. CREDENTIALS Work Experience: • Intern Band Manager • Event Coordinator Education: • Professional Diploma in Photography, Shaw Academy • Music Management, B.S., Full Sail University (Exp. 2025) Volunteer Work: • Video Director for music visuals • Fashion Photography for local Models
  • 9. COMPETITION Victoria Bridges- McClellan Industry Experience: 1/2 of R&B Duo Shemer Education: • Music Business , B.S. Leadership Experience: • N/A Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Jasmine Price Overall Online Presence: • Victoria has 14 connections and a slightly more than • Poor profile 40/100 Industry Experience: • Intern Band Manager Education: • Music Business, B.S. Leadership Experience: • Team Leader • Official Trainer Skills and Proficiencies: • Suite Software - 0 endorsements • Graphic Software - 0 endorsements • Negotiation - 0 endorsements Overall Online Presence: • Jasmine has zero connections, virtually no info. • Poor 0/100
  • 10. COMPETITION Diana S. Liner Noteworthy Experience: • Worked directly with N’Sync, John Mayer, • Formed Liner Entertainment in 2001 Jasmine Price Industry Experience: • Owner/ Manager Liner Entertainment Group • Executive Film Producer • Record Rep • Music Reporter • Promo & Marketing Education: • N/A Skills and Proficiencies: • Entertainment - 84 endorsements • Music - 65 endorsements • Film - 50 endorsements Overall Online Presence: • Liner has over 500 connections, the profile is professional and very detailed with custom links, as well as several published articles. • Superior, 90 out of 100 Industry Experience: • Intern Band Manager Education: • Music Management, B.S Leadership Experience: • Team Leader • Official Trainer Skills and Proficiencies: • Suite Software - 0 endorsements • Graphic Software - 0 endorsements • Negotiation - 0 endorsements Overall Online Presence: • Jasmine has zero connections, virtually no info. • Poor 0/100
  • 11. BRAND POSITION For creative souls who create infectious and inventive styles, I provide RAW, CANDID, & PREEMPTIVE service because I believe in spreading originality.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Music Business Assc. (Music Biz) • NAMM Show (A3E) ‣ 2024 • South by Southwest (SXSW) ‣ 2024 | NASHVILLE Digital Marketing • Primary Content: I will begin to showcase the artists I work with as they perform and meet fans, as well as behind the scenes of my daily tasks as an entertainment manager. • Primary Tools: I will use TikTok to show day-to-day tasks as a manager (at least 5x a week), performances (live streams and highlights) Facebook to share band pictures and events. Twitter to share posts and connect directly with the fanbase to analyze perception in real-time. • Website: By showing the growth and reach of the artists I represent overtime, to provide insight and data on events to show what I can contribute and make happen.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Founder/Owner of Entertainment Agency, I would prefer them to have started from the ground up by “paying dues” in entry level positions to jumpstarting their own brand. DEC 2024 Formal Education • Bachelor of Science in Music Management Feb’ 25 Technical Skills • Spreadsheet Software - Full Sail, June 2023 • Office Suite Software - FullSail, 2023 • Web Creation Soft Skills • Negotiation • Time Management • Coordination
  • 14. Jasmine Price You know how most people don't know what they want until you give it to them? Well, what I do is give people the nostalgic feeling they crave through music and other creations in fact.
  • 15. REFERENCES 10 types of networking events you don’t want to miss. (n.d.-a). https://career.io/career-advice/networking-events-you-dont-want-to-miss 13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.-a). https://www.onetonline.org/link/details/13-1011.00 27-3031.00 - public relations specialists. O*NET OnLine. (n.d.-b). https://www.onetonline.org/link/summary/27-3031.00 About Us - the future of Music and Entertainment Technology. A3E. (2023, March 21). https://a3exchange.com/about-a3e/ Apply to participate: SXSW Conference & Festivals. SXSW. (2023, June 21). https://www.sxsw.com/apply/ Baruch, Y. (2022, September 14). Talent agent Tracy Christian examines the Hollywood system and talks about her production company “it’s a way to express ourselves.” Forbes. https://www.forbes.com/sites/yolandabaruch/2022/09/12/hollywood- agent-tracy-christian-launches-production-company-its-a-way-to- express-ourselves/?sh=54a67f357f2f Bhattacharya, S. (n.d.). 6 black-owned influencer management firms and talent Concepts, L. D. (n.d.). She is the music. She Is The Music. https://sheisthemusic.org/ Dianna S. L. - Executive film producer - liner films LLC - linkedin. (n.d.-b). https://www.linkedin.com/in/diannaliner Duncan, L. (2020, December 29). How to find sponsors for your music event. Music Industry How To. https://www.musicindustryhowto.com/how-to- find-sponsors-for-your-music-event/ Ongoing industry conferences and events. Berklee. (n.d.). https://www.berklee.edu/career-center/ongoing-music-industry- conferences-and-events Our tequila. TCapri Tequila. (n.d.). https://tcapritequila.com/our-tequila/ Who attends?. Music Business Association. (2023, June 30). https://musicbiz.org/events/music-biz-annual-conference/who-attends/ Workday Mobile. Live Nation Entertainment. (n.d.). https://www.livenationentertainment.com/careers/workdaymobile/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.