My name is Noah Wingard, aspiring artist/tour manager for the music business. This project was completed as part of Project & Portfolio 1: Personal Branding class at Full Sail University in November of 2023.

1. PERSONAL BRAND EXPLORATION
Noah Wingard
Project & Portfolio I: Week 1
October 26, 2023

2. Hailing from the diverse Annapolis, Maryland, Noah Wingard grew up
involved in and surrounded by performance and various art forms
including sports, theater, painting, photography, and music. He
discovered a passion for live music by attending shows and concerts,
which led him to explore how he might evoke the electric feeling of a
concert for others. After graduating high school during COVID, and a
few years working laborious jobs while taking care of his family, Noah
enrolled at Full Sail University to study Music Business, working to
gain the knowledge needed to manage artists, productions, and even
tours. He continues to focus on exploring his profession within the
entertainment of others through live music events.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Booking Manager
• Talent Agent
• Promotion Specialist
Artist Management for Rock/Metal Bands in the Southeast
Entertainer - Putting the fans first! The
goal is always to create memorable
experiences for the audience. Grow and
appeal to, but not overwhelm our fanbase.

4. Rock Bands in the Southeast
TARGET AUDIENCE
Jennifer Owusu
Outreach Plan:
• Complete more classes in my degree program while
relating the coursework to LiveNation for potential
employment.
• For making initial contact, I would contact Jennifer via
email.
• Following up, I can make a phone call within the week if
I don’t get a reply or the next day if she’s interested in
conversing further.
Recruiter at LiveNation
Chloe P. Smith
Outreach Plan:
• Make contact with a Talent Buyer in the Orlando area
and get to know the tasks and performance objectives.
• Initial contact can be made by email.
• Follow up with a phone call or secondary email the
same day if they reply. If not, try a LinkedIn message
over the next day or two.
Talent Buyer at LiveNation
Chase Todaro Outreach Plan:
• Attend networking events on campus to broaden my
connections with other people.
• As a recent Music Business graduate, I can reach out
via a LinkedIn message.
• Follow up on LinkedIn and continue conversations or
follow up via email or phone call.
Production Runner at
LiveNation
Self-employed Artist Manager

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Acquire an entry-level talent agency job.
‣I will attend events and connect with 25 Talent Representatives on
LinkedIn by August 1st, 2025.
Mid Term: (2028)
• Begin managing for touring bands.
‣I will contact 20 artists in the Orlando area to potentially manage a
touring band by October 1st, 2028.
Long Term: (2040)
• Manage a national tour over multiple months for a headlining act.
‣I will have contacted 15 LiveNation representatives to employ my
~12 years of experience in the music industry focused on artist
management and building fan interaction by December 31st, 2040.

6. Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Marketing Communication Novice / Adept / Expert
Heavy Lifting/Manual Labor Novice / Adept / Expert
Graphics/Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
SKILLS ANALYSIS

7. I help musical artists/bands connect to their fanbases
by booking and promoting shows to their specific
target audience while appealing to their involvement
with the band.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Marine Technician, Kompletely Kustom
Marine Inc.
• General Helper on construction sites.
Education:
• High School Diploma – Broadneck High School
(exp. 2020)
• Music Business, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Volunteered as a set painter and actor for the
Maryland-based 2nd Star Productions.
• Pure Motivation: Come out with Pride Festival set
up. I look forward to working with them more in the
future

9. COMPETITION
Christian Holgado
Industry Experience:
• Event Technician
• Promotions Assistant
Education:
• Music Business, B.S. Full Sail University (2022)
• Clinical Laboratory Science, B.S. University of
Santo Tomas
• Finance, General, B.S. Rutger’s University
Leadership Experience:
• NJ Youth and Government
• Artist Manager at Bop Ross Records
Skills and Proficiencies:
• NexGen
• Social Media
• Event Planning - 2 endorsements
Noah Wingard
Overall Online Presence:
• Over 400 Connections
• Banner image is professional but not customized
• Professional headshot how detailed is the profile?, published
articles?, active on other social media?, is their LinkedIn URL
customized?
• Grade: Average-Superior, 8 out of 10
HEADSHOT HEADSHOT
Industry Experience:
• Volunteer Set Building
Education:
• Music Business, B.S. Full Sail University (2025)
Leadership Experience:
• Basic Social Event Coordination
• Basic Team Management
Skills and Proficiencies:
• Teachable
• Communication
Overall Online Presence:
• Minimal connections
• Customized banner
• The headshot needs to be more professional,
• Not very active on other social media,
• LinkedIn URL customized.
• Grade: Poor, 4 out of 10

10. COMPETITION
Andre Mullen
Noteworthy Experience:
• Negotiated 6-figure contracts for artist licensing, branding, and
publishing
• Two decades experience as an artist manager.
Noah Wingard
HEADSHOT HEADSHOT
Industry Experience:
• Consulting Director, Music Licensing and Commerce
at The Thirties
• Senior Digital Product Manager at UMG Digital
• Director, Digital Commerce at INAXXS
Education:
• BA, Television and Radio Production at Brooklyn College
• Master in Business Administration, Marketing at Walden University
Skills and Proficiencies:
• Artist Development
• Marketing - 23 endorsements
• Digital Media - 12 endorsements
Overall Online Presence:
• 500+ connections
• Customized Banner
• Professional headshot
• Very detailed profile, is informative on who he is
• Publishes The Paradigm Shift Newsletter weekly
• Active on Instagram, Twitter, and his own website
• Grade: Superior, 9.5 out of 10
Industry Experience:
• Volunteer Set Building
Education:
• Music Business, B.S. Full Sail University (2025)
Leadership Experience:
• Basic Social Event Coordination
• Basic Team Management
Skills and Proficiencies:
• Teachable
• Communication
Overall Online Presence:
• Minimal connections
• Customized banner
• The headshot needs to be more professional,
• Not very active on other social media,
• LinkedIn URL customized.
• Grade: Poor, 4 out of 10

11. BRAND POSITION
For music fans who want to connect better with their favorite
artist, I provide opportunities for fans to capitalize based on
their individual levels of interaction with the brand, because
then the most dedicated fans can gain access to certain
benefits while still supporting the band, crew, and everyone
involved with the brand.
EVERYONE WINS!

12. NETWORKING & MARKETING
Industry Events & Organizations
• The Citrus Social – Networking and Live Music
‣ November 8, 2023 | Citrus Club – Orlando, FL
• 2023 Coast 2 Coast Music Conference
‣ November 12, 2023 | Miami, FL
• Music and Tech + 2024 Networking Party
‣ January 18, 2024 | Fort Myers, FL
Digital Marketing
• Primary Content: I would be publishing content derived from live events
that bands perform at, focused on the interaction between fans and the
bands, vendors, and one another to highlight the fan’s perspective.
• Primary Tools: YouTube and video editing software. Posting videos of
band members reminiscing on the live experience, or prompting fans to
create their own videos recounting their experience or reacting to our
published content.
• Website: Everything I’m involved with creating or helping achieve will
appear on my portfolio site, and I can utilize personal social media to
display work and continue drawing attention to my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking a mentor who loves their current position, holds
themselves to a high standard, and operates unconventionally.
Going against the grain may provide the best opportunities for
growth. October 1, 2024.
Formal Education
• Music Business Bachelors - 2025.
Technical Skills
• Trello Essential Training – LinkedIn Learning, December 2023
• Introduction to Graphic Design: Photoshop, Illustrator, and
InDesign. – LinkedIn Learning, March 2024
• Quickbooks Online Essential training- LinkedIn Learning, March
2024
Soft Skills
• Read Buy-ology: The Truth and Lies About Why We Buy by Martin
Lindstrom – July 2024
• Negotiation Skills- LinkedIn Learning, December 2023
• Read The Art of Active Listening by Heather R. Younger – July
2024

14. NOAH WINGARD
You know when bands can’t seem to ‘get off the ground’? Well,
what I do is help those bands make stronger connections within
their audience, and increase attendance to their shows as a
result. In fact, since beginning to create promotional content for a
band in the Orlando area, ticket sales have increased up to 25%.

15. REFERENCES
Onet Online. (2022). Agents and Business Managers of Artists, Performers,
and Athletes.
https://www.onetonline.org/link/summary/13-1011.00
Jennifer Owusu. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 26, 2023, from
https://www.linkedin.com/in/jennifer-owusu-256306202/
Chloe P. Smith. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 26, 2023, from https://www.linkedin.com/in/chloe-
p-smith/
Chase Todaro. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 26, 2023, from
https://www.linkedin.com/in/chasetodaro/
Christian Holgado. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 26, 2023, from
https://www.linkedin.com/in/cmholgado/
Andre Mullen. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 26, 2023, from
https://www.linkedin.com/in/andre-mullen-mba/
Eventbrite. Citrus Social – Networking and Live Music. Citrus Club.
https://www.eventbrite.com/e/the-citrus-social-networking-live-music-tickets-733712071557
Unation. 2023 Coast 2 Coast Music Conference.
https://www.unation.com/event/2023-coast-2-coast-music-conference-13372659/
Meetup. Music and Tech + 2024 Networking Party.
https://www.meetup.com/techallianceswfl/events/296841182/