The target audience for Open Mic is predominantly male ages 16-22 who listen to hip hop music. They are often working class and aspire to be rich like their rap idols. They enjoy partying, playing video games, and other hobbies like sports. They prefer action and comedy movies to romance. On the internet, they listen to new and old hip hop and search for information on artists. Some want to pursue rap music themselves. Music is a passion in their daily lives and can influence their moods and behaviors depending on the lyrics and beat.

1. Target Audience Profile
The reader of Open Mic will predominately be male aged between 16 and 22. The primary
demographic of Hip Hop consists mostly of working class, African American males which
means that they don’t have a lot of money and due to the music they listen too they aspire
to be rich and famous. This is because most artists in Hip Hop rap about being rich and
successful and the target audience want to be just like their idols in the rap game. Their
marital status is pretty much non-existent because most rap artists rap about women in a
sexual way and usually tend to treat women with less respect than they would to a man. So
the target audience may copy this and use women for sex rather than love. Also as the
target audience is young it means that they aren’t going to be getting married at the ages
from 16 through to 22.
My target audience will have a fun but also aggressive personality to them as they listen to
rap which involves a lot of violence in the lyrics which could cause the listens to become
aggressive or the opposite and relieve stress for the listeners. Their personality may be
arrogant because of the lyrics of the artists but will also know how to have a good time
because most artists rap about having fun by having and going to big parties. This leads me
to my next point where my target audience may drink alcohol at social events such as
parties and concerts and also may take drugs because rap artists mainly rap about drugs,
money, violence and women. In addition to their personalities my target audience will have
hobbies of playing games consoles, sport and going to parties as they are predominantly
young males who like to have a good time and these hobbies and interests are what they
do, this is how they would usually spend their leisure time.
Following these points, my target audience will enjoy movies with action or comedy and not
romance. They enjoy Xbox and PlayStation getting the new games and playing them with
friends. On the internet they will probably listen to new and old hip hop music depending on
the artist they prefer to listen to. Some like to find out more about their idols in rap and
therefore search up about the latest on them or find out about upcoming artists by listening
to their mix tapes. Part of my target audience will be wanting to make it big, so they will try
and make rap music with what they’ve got by doing this in their leisure time and trying to
become rich and famous.
Music is a passion and features in his everyday life, listening to hip hop on the way to
school/work, at home, in the shower and whenever he gets the chance too. He can
sometimes drift away from society by listening to the music to help him de-stress and feel
good or the opposite by making him more aggressive or depressed, depending on the type
of rap he listens to. For example Eminem has a wide range of songs from making you
excited, happy and confident to making you aggressive or depressed. He enjoys listening to
most rap artists as long as they are good with strong lyrics to them or just fun and messing
around lyrics. The beat to the song also makes a difference if he likes the music as in hip hop
the beat to a song can make or break it not matter how good the lyrics are.