Media

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2. From the very start of the process, I knew that I wanted to target a young audience for my music
magazine. The younger audience are the ones that tend to listen to music the most these days, as older
people may not have much time on their hands to keep up with the latest music and younger audiences
may not be allowed to listen to a lot of music. So with the genre I chose of rap/hip hop I decided to
target 16-30 year olds. I chose this age range because I feel that they are most likely to listen to rap
music and it appeals to them the most. Also, the music most rappers produce tends to use explicit
language which may not be suitable for a younger audience and may offend an older audience which is
another reason I chose the age range I did. However, like I have mentioned in other evaluation
questions I have not excluded a younger or older audience as I understand other people not in the age
range I have targeted may listen to rap music as well.
I have targeted both genders for my magazine, however the rap music industry mainly focuses on male
rappers as there are a lot more of them than female rappers. Today, rap is considered more of a male
genre but females do also listen to it, just a lot less than men do. This is because the most iconic rappers
today are male and so I think it is difficult for females to relate to them and so it appeals to males more.
This applies to my magazine too where I have included male characters only as it appeals more but I
haven’t excluded females in any way. A female character was something I could have looked into to
challenge typical conventions but in the end I just included male rappers to attract attention which links
to AIDA theory.

3. TARGET AUDIENCE PROFILE:
A typical member of my target audience would be 18 years old. His interests would be mainly socialising
with friends and going out a lot. He would also enjoy playing video games and keeping up with the latest
technologies. He would have a smartphone and have all the social media applications such as Facebook,
Twitter, Instagram etc to keep up to date with what his favourite rappers are doing. His favourite rappers
would be icons such as Kanye West, Kendrick Lamar, Drake, Big Sean and so on. He would tend to listen to
music on his phone rather than physically buying albums as he likes to keep up with the latest technology.
A member of my target audience would also stay up to date with the latest fashion and take a lot of
inspiration from the rappers he looks up to.
This is just an example of one of the members of my target audience and what I would expect them to be
like. I have just used a male example however a female could be a part of my target audience as well.
However these are just some of the characteristics I think a member of my target audience would have.