SKIM
Turning tactical discounts into an effective price promotion strategy - EPP Pricing Events 2017
bySKIM
Iterative Multilevel Empirical Bayes (IMEB): An efficient flexible and robust solution for large scale conjoint
bySKIM
"Big simulators with dozens of products: Which conjoint method is most suitable?" at ART Forum 2017
bySKIM
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision journey" at the OmniShopperOmniShopper
bySKIM
ESOMAR LATAM 2017 - Swipe right, swipe left: Implicit research metric via engaging mobile interface
bySKIM
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Personal Information
Organization / Workplace
SKIMLocation
Rotterdam, London, New York, San Francisco, Atlanta, Rio De Janeiro, San José and Singapore NetherlandsIndustry
Consulting / Advisory
Website
www.skimgroup.comAbout
SKIM people are research heavyweights specialized in customer decision behavior. SKIM partners with leading companies to understand and influence the customer journey across all channels, around the globe. Clients trust us for our critical, whole-brained smarts to convert tough business questions into easy-to-grasp reporting and actionable answers. We are a refreshingly human customer insights agency with offices in Europe, the US, Latin America, and Asia. Call us chic geeks, we love what we do and it’s infectious. Committed to our fanalytical roots, team SKIM is constantly evolving, inventing and innovating to help clients perform better.