Work at Play's Franchise Hub Model for video games.
A Franchise Hub will:
1. Increase frequency of game play.
2. Entice gamers to spend more money.
3. Give you greater understanding of your gamer and their motivations.
4. Empower advocates for your game.
5. Encourage new gamers to try your game.
This model was developed by our team over many years working with some of the biggest brands in video games. We have used it with great success in guiding the concept, design, and development of franchise hubs and companion apps.