University Assignment:Fandom & Audience Engagement I chose the artist Lorde, the slide show takes a look at how she interacts with fans and how she uses social media sites

1. LORDE
COMM2F00
BY:RACQUEL

2. LORDE
This self-aware teenager began writing her music at
the age of 12 when she was first signed with
Universal.
Her real name is Ella and she is a lyrical genius.
By the age of 16 this teen from New Zealand had her
single “Royals” reach number 1 in the US Billboard,
also received 2 Grammy Awards for Song of the Year
and Best Pop Solo Performance.

3. Lorde’s website is very simple. Nothing except links to her social media sites.
Basically if you want to know who she is… follow her.

4. HER SOCIAL MEDIA
Through the eyes of a young recently famous
17 year old
Twitter
 Tumblr
 Facebook
 Instagram


5. 220 photos uploaded
700 k followers
Following 99
She posts often and is very real with
her audience.
 She keeps it natural while on
Instagram, here is a photo of her with
no make up on, with acne cream all
over her face.
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6. She posts just like any other teenager would, which
makes her relatable!

7. @Lordemusic

1.1 million Followers

Following 54

1,446 tweets, about once
everyday

8.  She is very active on her tumblr
account
 Tends to post photos of vintage
fashion, selfies, music she listens to.
 She always find time to answer
questions of fans

9. Artist back then didn‟t have this technology or social media to
connect with fans. Or if rumors started about them they didn‟t
have platforms to say their opinion
Here is Lorde responding to a fan

10.  2.6 million likes on her
facebook page
 Her facebook is not as
personal as her other social
media accounts.
 This social media platform is
place for fans to find info on
tour dates, music videos,
interviews.

11. - On her facebook
page she keeps her
fans up to date on
new music videos but
as well gives some fun
background
information about the
video

12. FINDING HER AUDIENCE
Lorde is 17 years old, I believe that with the music that she
writes, a lot of teens can relate to her. But she is a very
mature, intelligent teenager that I feel like her music is for the
audience of 15 to 30. In my house hold alone, my mom, me
and my 8 year old sister love listening to her music.
Also she does not sing about the typical money, party, drinking
pop music, she is very down to earth, real life music. That being
said she reaches to a lot of people that are also down to
earth, but also has the ability to appeal to that masses

13. FAN ADORE HER!
On the website Etsy, (a place where you can buy and sell
handmade things) when you search Lorde 300 ideas come up
of homemade merchandise (sweaters, phone cases,
necklaces, pins, paintings etc.)

14. POSTING
MEANINGFUL/SHARABLE
CONTENT
“When I started my social networks, I would get an email from
one of the record companies saying, “Just realized that you‟re
not social-networking to your fullest potential. Here‟s how! Use
lots of hashtags! Only focus on the music, like „I‟ve cooked
something up in the studio, you guys, can‟t wait for you to hear
it!‟ Do „follow sprees‟ and constantly reply to fans!” I was like,
“You‟ve just got to trust me. Everyone will hate me in two
months if I do that.” – Lorde
As you can see, Lorde posts what she wants, when she wants.
She doesn't follow what the record companies suggest in order
to increase consumer sales. She posts content as if she is any
other teenager

15. ENGAGE WITH FANS
As you can see from the previous slides, Lorde always
engages with fans. Whether it is on twitter, Facebook, or
Tumblr.
Its very neat that she takes the time to respond to fans
questions on her Tumblr page. By doing this I believe it
allows fans to connect with her on a personal level and
truly get to know her.
In a recent interview she said
“Stuff like advertising on social networks, I try not to make
that about constantly having to promote something that
I‟ve done.” - Lorde

16. Lorde really appreciates
her fans, after she winning
a Grammy
she took out a full-page ad
in the New Zealand Herald
to say thanks to her
supportive fans.

17. OVERALL
Lorde has been in the music industry for little over a year now.
She is new to having fans, and social media sites. I must say she
is doing an excellent job, she is not flashy, just humble, she is
kind, sarcastic and witty.
I believe that she has a very bright and successful future as
being a singer if she stays herself like she has been doing.
She definitely found her audience, posts meaningful content,
engages with fans, puts out information and post consistently
just as Debra Eckerling suggests in musicians 5 social media tips