The future of TV UX is evolving with increasing pressure on ad-supported models, while digital pay-TV is projected to grow approximately 5% annually in Western Europe. The document discusses the composite nature of viewing options, including VOD and SVOD, and the rise of multiscreen and social features in the viewing experience. It predicts that TVs will transform into large monitors, with a primary focus on premium content, catch-up services, and integrated social functionalities.

1. So, what will
the future UX of
TV look like?
Andrzej Piotrowski

2. Hint #1 ad-supported TV is under pressure

3. Hint #2 digital Pay-TV to grow ~5% per year in
Western EU
Source: Strategy Analytics
Digital Pay-TV revenue forecast,
Western Europe, 2013–2018

4. Hint #3 VOD and sVOD are no substitutes, they
add up
UK expenditure on digital video
Source: Bain Creative UK report 2014

5. Even more screens in the Future
Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”
http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

6. The set-top box makes the smart TV, smarter
Source: uk.hardware.info – Samsung F9000

7. 2014 Facts of Future Televison
: Avarge time ; Game of Thrones best On-Line ; Paid in UK
Average time spent weekly, USA. Source: Nielsen cross-platform report 2013
UK expenditure on digital video

8. 2014 - 2020: What will happen ?

9. TV set to become a very large monitor
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com

10. Infrographics – Big Numbers

12. 2020: a typical Pay-TV service
PREMIUM CONTENT & MULTISCREEN SERVICES
zz
A KILLER
“FOLLOW-ME” STYLE
USER EXPERIENCE
TABLET
NOW THE MAIN
CONTROL SCREEN
Premium channels
with catch-up
Wide choice of
VOD, eST &
sVOD On-demand
games
Search &
recommendation
Built-in social
features
Personal media
library
Freely adapted from confused.com – “TV goes social: The rise of the second screen”
http://www.confused.com/news-views/infographics/tv-goes-social-rise-of-the-second-screen