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Audience Profile
MaleKey: national, international, both
Name: Kim Dae-Hyun, Luke Watson
Age: 17, 18
Languages spoken: Korean, English
Interests: fashion, Korean culture, K-pop, Japanese culture
Hobbies: photography, listening to music, watching films,
watching anime, reading manga
Occupation/Profession: studying media at university, second
year of high school
Favourite shops: Burton, ASOS, Bean Pole, Codes
Combine, yesstyle.com
Favourite bands/artists: AOA, BTS, April, Big Bang, Twice,
SHINee, BLACKPINK, Girls’ Generation
Favourite songs: Not Today, Highlight, Fantastic Baby,
Excuse Me, Holiday, Like A Cat
Favourite music videos: Not Today, Spring Day, Fine
FemaleKey: national, international, both
Name: Kim So-Young, Amber Taylor
Age: 16, 17
Languages spoken: Korean, English
Interests: fashion, Korean culture, individuality,
K-pop, Chinese culture, the Korean language
Hobbies: photography, listening to music,
dancing, watching K-dramas
Occupation/Profession: first year of high school,
first year at post-16
Favourite shops: Codes Combine, New Look,
envylook.com, ASOS, Banila B
Favourite bands/artists: EXO, Astro, Seventeen,
B2ST/Highlight
Favourite songs: Monster, Save Me, Pretty U,
Ribbon, Goodbye (Korean Ver.), Tell Me What
To Do
Favourite music videos: Goodbye (Japanese
Ver.), Hola Hola, Just Right

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Audience profile

  • 2. MaleKey: national, international, both Name: Kim Dae-Hyun, Luke Watson Age: 17, 18 Languages spoken: Korean, English Interests: fashion, Korean culture, K-pop, Japanese culture Hobbies: photography, listening to music, watching films, watching anime, reading manga Occupation/Profession: studying media at university, second year of high school Favourite shops: Burton, ASOS, Bean Pole, Codes Combine, yesstyle.com Favourite bands/artists: AOA, BTS, April, Big Bang, Twice, SHINee, BLACKPINK, Girls’ Generation Favourite songs: Not Today, Highlight, Fantastic Baby, Excuse Me, Holiday, Like A Cat Favourite music videos: Not Today, Spring Day, Fine
  • 3. FemaleKey: national, international, both Name: Kim So-Young, Amber Taylor Age: 16, 17 Languages spoken: Korean, English Interests: fashion, Korean culture, individuality, K-pop, Chinese culture, the Korean language Hobbies: photography, listening to music, dancing, watching K-dramas Occupation/Profession: first year of high school, first year at post-16 Favourite shops: Codes Combine, New Look, envylook.com, ASOS, Banila B Favourite bands/artists: EXO, Astro, Seventeen, B2ST/Highlight Favourite songs: Monster, Save Me, Pretty U, Ribbon, Goodbye (Korean Ver.), Tell Me What To Do Favourite music videos: Goodbye (Japanese Ver.), Hola Hola, Just Right