In this assignment I identified the most appropriate music to promote and describe it persuasively for use in a press release, and I identified press and media opportunities for an artist and their music.

1. Press Release & Media Outreach
Student Name: Yazmeen Wahdat
Artist Name: Tessa Marie
Artist Current Stage: Tessa Marie
Choosing a single - You will consider the "Current" stage that your artist is at and you will
select a single from their existing repertoire (that is commercially released) that you judge to
have the most potential to help your artist reach their one year goals and their overall career.
Name of single: “FUN”
Link to chosen single: https://www.youtube.com/watch?v=hp_hNOM7sEg
Description of Music - Looking back to PPIV and the use of persuasive phrases, in the table
below choose eight distinctive words or phrases that best describe your chosen single.
Underneath the table, utilize the phrases and words in this table to complete a convincing
(attention-grabbing) one paragraph description of your single. You can also utilize your Brand
Identity Map from assignment one to help bolster this description.
Romantic and
dreamlike melodies
Captivating and
explosive chorus
Mesmerizing lyrics. Exciting, fun verses
Refreshing
instrumentation
Her lyrics are
relatable, personal,
and
overwhelmingly
expressive
Rainy day pop and
soul
Passionate and
universal messages
Description (Must be at least 200 words):
“FUN” is the perfect song you’ve been looking to add to your summer playlists! This song
is exhilarating with romantic and dreamlike melodies, and exciting, fun verses. Listeners
get the full party feeling when listening to this single! This single gets people up on their
feet and moving. It makes you want to go on adventures and make memories! Her lyrics
are relatable, personal, and overwhelming expressive! Tessa Marie’s music has refreshing
instrumentation and “FUN” had this amazing, ethereal feeling to it. This song has
captivating and explosive chorus’ with mesmerizing lyrics to back it up. When listening to
“FUN”, you can’t get enough of it, especially with it’s passionate and universal messages.

2. All of Tessa Marie’s music is a full vibe with this really special rainy day pop and soul feel.
But this song is the life of the party whenever and wherever it’s played! This song brings
life to any occasion and puts a smile on all listeners faces! You know that warm feeling you
get from laying out my the pool all day? Well “FUN” gives you that same feeling and more!
So next time you’re blasting music in the car with your friends, or enjoying a fun night out,
listen to “FUN” on Youtube and Bandcamp!
Press Release - Using the included example as a reference, write a press release below that
announces the release of this new single. Make sure to follow the points below and be original,
do not copy the provided example word for word.
§ Attention-Grabbing Headline
• Generate interest and excitement
§ Visual Element (even though the example doesn’t include one, please
make sure to include on in yours)
• High quality image
• Relevant
§ Elevator pitch
• Generate interest and excitement
• Is it newsworthy?
§ Story/Culture
• Make it personal
• Lead to the music through story
§ Specific
• Who, what, where, when, why & how
§ Quotes
• Past press or fan quotes
§ Stats/Accolades
• Recent accomplishments or impressive stats
§ Call to Action
• What do you want me to do?
o Buy tickets, Buy album, Sign up for newsletter
§ Contact Information/Social Links
§ Overall press release formatting

3. Add Press Release here:
FOR IMMEDIATE RELEASE
TESSA MARIE ANNOUNCES HER FIRST ALBUM RELEASE
ORLANDO, FL (February 14, 2021) – Today, Tessa
Marie, the up-and-coming Orlando artist has just
announced that she’s releasing her first album ever!
Tessa Marie has been steadily releasing singles and
EP’s since 2016 but has never released a full-length
album before. She took to her Instagram to post to her
fans that she’s planning on releasing her first album by
summer of 2021! The album will be made available for
pre-order in May of 2021. The album will be available
of Bandcamp, Spotify, Apple Music, Tidal, and
Soundcloud!
To celebrate the announcement, Tessa Marie also told
fans on her Instagram that she would be holding a
performance on her Instagram live this upcoming
Saturday! This way fans can safely enjoy some live
music from the safety of their own home during this
pandemic, but also get the live experience from Tessa
they haven’t been able to have in a almost a year! The
live performance on her Instagram will be taking place
on Saturday at 8pm! You can go check out this performance on her Instagram page: @tessabearr.
“This is some of her best music yet! You can really hear her soul and passion through her lyrics
in this one,” said Tessa’s producer! She’s been working with her producer since 2018 and the
two have really helped shape Tessa’s sound. “The pandemic has been rough for everyone who
loves live music and concerts. Can’t wait to hear your new album, I’ve been dying for new
music,” commented a fan on Tessa’s Instagram post! Her fans have been itching for new music,
and Tessa Marie can’t wait to deliver!
The album will have 12 song on it and has been worked on for the last year. Tessa Marie writes
all of her music herself and is excited to take the next step in her career! She has a producer help
her with the production part of the music, but from there on she handles the distribution herself.
With almost 1,400 followers on Instagram, her fan base is growing, and social media has been a
huge help in that! She posts singing videos of her doing covers to keep followers entertained and
engaged. She also often posts her own music of course and promotes her music all herself!
Music is her passion, and social media does an amazing job at replicating that! So get ready and

4. get excited for some new music, and get ready to pre-order her new album in May on Bandcamp,
Spotify, and Apple Music!
# # #
Media Contact:
Yazmeen Wahdat
YCWahdat@student.fullsail.edu

5. List of Press/Media Outlets: Choose two Spotify playlists, two radio stations
(college/internet/satellite), and two blogs/vlogs/podcasts that are in line with the branding and
target audience for your artist and their new single. You will then provide a justification as to
why you think each choice is an appropriate one. This could include follower numbers,
geographic region they are in, playlist curator contact, the genre of music they focus on, similar
target market, but the idea is to make it a reasonable and relevant justification.
a. Spotify Playlists (Refer back to the Heroic Academy article from this week’s reading and
make sure these are limited to what they categorize as Major or Indie Playlists. No
Spotify-curated playlist, unless they have a history of being placed on these types of
playlists or it is a relevant “indie” or “emerging” playlist.)
1. Playlist #1 (Provide URL): Pop Playlist: https://open.spotify.com/genre/pop-
page
i. Reason for choosing: I chose this playlist because Tessa’s music does
fall under the Pop genre, Also, her target market are Pop fans so they
would be listening to this playlist often.
2. Playlist #2 (Provide URL): Chill Playlist: https://open.spotify.com/genre/chill-
page
i. Reason for choosing: I chose this playlist because her Target Market is
into chill vibes, so they would definitely check out the chill playlist.
b. Radio (No major terrestrial radio stations should be listed here, un less they have a
history of being included on major radio stations.)
1. Station #1 (Provide URL if available): SPINZ Radio: http://spinzfm.com/
i. Reason for choosing: I chose this radio station because they specialize
in playing independent artist which would be great airtime and
exposure for my artist.
2. Station #2 (Provide URL if available): KISS POP/ROCK Radio:
https://www.radio.net/s/kisspoprock
i. Reason for choosing: I chose this radio station because they play songs
under the pop genre which my artist falls under, so people in her
target market would be listening to that radio station!
c. Blogs/Vlogs/Podcasts
1. Blog/Vlog/Podcast #1 (Provide URL): Indie Music Plus:
https://indiemusicplus.com/
i. Reason for choosing: The reason I chose this podcast is because they
specialize in interviewing Independent artist, so I feel like they’d do a
really great podcast with my artist and get her some more exposure.
2. Blog/Vlog/Podcast #2 (Provide URL): The Noise Pop Podcast:
https://noisepop.com/podcast
i. Reason for choosing: I chose this podcast because Tessa’s target
market will be looking for new artists to constantly listen too, and the

6. Un-Starving Artists gives independent artists a platform to promote
themselves and their music!
References:
Chill. (n.d.). Retrieved February 14, 2021, from https://open.spotify.com/genre/chill-page
The home for indie musicians! (2019, March 12). Retrieved February 14, 2021, from
https://indiemusicplus.com/
KISS pop rock radio stream - listen online for free. (n.d.). Retrieved February 14, 2021, from
https://www.radio.net/s/kisspoprock
Podcast. (2020, August 04). Retrieved February 14, 2021, from https://noisepop.com/podcast
Pop. (n.d.). Retrieved February 14, 2021, from https://open.spotify.com/genre/pop-page
SPiNZ FM. (n.d.). Retrieved February 14, 2021, from http://spinzfm.com/
Top 20 indie music podcasts you must follow in 2021. (2021, February 08). Retrieved February
14, 2021, from https://blog.feedspot.com/indie_music_podcasts/
Top 7 radio stations in 2021 that will PLAY independent artists. (2021, February 14). Retrieved
February 14, 2021, from https://www.omarimc.com/top-7-radio-stations-that-will-actually-
play-independent-artists/