1. Jermaine Miller
Task 9 – Audience research using qualititive methods such as focus groups
Stereotypical audience profile
Gender: 65% male, 35% female
Age: 16 – 24
Social class: working class
Ethnicity: Afro-carribean
Interests: black culture, going out, urban fashion, music,
Break dancing, jewellery
Dress sense: baggy jeans, baseball caps (mainly worn
backwards), large t-shirts, loads of gold jewellery, latest
trainers, hoodies
Why they listen to hip hop/R&B: they listen to it as it reflects
the black prospective of life; it deals with problems and
aspects which the audience can relate to. It also influences
them either to become a musician or wear the same clothing.
How often they listen to hiphop/R&B: Everyday, when they are travelling mainly.
What they would like in my magazine: They’d like to see the latest music news; artist interviews,
gigs, and album/mixtape release dates. Also general information about
the genre.
General background
Likes to keep updated on
Name: Michael Owusu different clothing styles and likes
to colour co-ordinate in clothing.
Age: 17
– Likes to buy caps and wears
Ethnicity: Black African them backwards
Lives in birmingham, is currently a student and plays football semi-
professionaly.
How he uses music He
listens to music when bored, in bed or on he’s way to college. He has
never been to a concert but would love to go to one and would pay
anything to see Drake (an R&B/HipHop artist) live.
Feelings on music magazines
Michael doesn’t buy them or read them but thinks there interesting to
look at because the front covers are mainly always bright and lively, he
recommends that people who are interested in that genre would love the magazines.

2. Jermaine Miller
Favourite Artist
He’s favourite artist is Drake because he loves the lyrics he uses. Also he’s music makes him feel
chilled out.
Why Michael loves music
He loves music because there is all different types of music which fit different moods and many
songs that can relate to he’s life
Music magazine preferences
Reviews on the latest music
Best music websites to purchase music online
Deals on albums/singles for buying the magazine
Colours – black, red, white
Image of a seductive woman to attract the male audience like himself.
Target Audience Research (based on Michael’s) focus group
My focus group
For this task I asked 4 males and 2 females who listen and are influenced by the Hip-Hop/R&B genre,
what they would like in a HipHop/R&B magazine. I then over looked the responses I got and decided
what best suited my target audience.
The people I asked were:
Michael Owusu - male
Francis Rosales - male
Saskia Field - female
Naz Ismail - male
Rumer Black - female
Charlie gavillet – male
SUMMARY OF RESULTS
Section 1 - Front Cover
What image(s) would you like to see on the front cover?
One image of an up and coming music artist within the hip hop genre taking up the whole page to
represent the growth in hip hop and letting the target audience know about new artists. Artists
showing their clothing that represent the genre such as caps & trainers. Also show the background
behind the artist of the streets which relate to hiphop.

3. Jermaine Miller
What would you like to see on the front cover?
Big & bold Sell lines to attract the target audience and represent the popularity of
hiphop/R&B
Fashion story
Music gossip
Gossip on famous stars
What colours scheme would be appropriate? Dark, bright?
The colours of the magazine should be very bright and colourful, as the music is very vibrant itself,
and colour are used to reflect tone of the music and the artist. Colours such as red, white, yellow
and orange.
What type of language and words would you expect?
Quite a lot of slang would be expected but not throughout the whole magazine otherwise it would
lose its purpose. Words such as “swagger” “sick” “madness” “dope” “YO”
Section 2 – Contents Page
What types of images would you like and how many?
The main image of it should relate to the main image and story on the front cover, the second image
should be of a piece of clothing relating to the hiphop clothing or a music prop such as a Mic.
What would you like to be in the magazine?
Music Gossip
Album release dates
Gig/concert dates
Music websites
Artist interviews
Competitions
Section 3 – Double Page Spread
What images would you want?
The images should reflect the artist’s persona, as the hip hop genre shows artist to have attitude
with their style. If the image is of man they should be portrayed quite powerful, dominant and full of
attitude, but also fun to show their personality to contradict the stereotype. An image should take
up a whole page with the text in the other page with a smaller image shown, this will be to show the
dominance the artist in that image has.
What would you like the article to be about?
An interview with a hiphop/R&B artist including personal issues to make the target audience feel
closer with the artist, the interview could be with a huge hiphop/R&B fan to see what the target
audience feel about the genre, the changes they have seen and the things they love most.

4. Jermaine Miller
How would you expect the language to be?
The language reflect the artist that is being mentioned, if it is a interview, the language tends to be
more informal as its speech, also by the language it shows the hip hop language due to the use of
terms used. The language should also be direct and allow for readers to follow it easily by
understanding it.