The target audience for the media product are 18-40 year old people who enjoy hip hop and R&B music from artists like Lil Wayne, Keri Hilson, and Drake. Specifically, the typical reader would be an 18-year-old boy who listens to this type of music because he can relate to the artists and wants to feel accepted by his friends who share this interest. He spends most of his time outside with friends and may not be strongly interested in his education.