These are the codes and conventions of Rap

1. Music Magazine
-Rap-
I AM GOING TO BE CHOOSING RAP AS MY MUSIC MAGAZINE GENRE. MY
TARGET AUDIENCE IS YOUNG MALES AGED BETWEEN 16-24 AS I BELIEVE
MOST PEOPLE WHO LISTEN TO RAP ARE AROUND THESE AGES.
THE STYLE OF THIS MAGAZINE ARE
-COOL
-EDGY
-URBAN
-ASPIRING TO BE RICH AND SUCCESSFUL.
-SERIOUS

2. Codes and Conventions
My Rap
magazine will
revolve around
the themes of:
-Violence
-Street life
-Fast cars
-Money
-Women
-Gangster:
Tattoos, toned
bodies, baggy
clothes, ‘bling’.
-Predominately
black males.
Location:
The location of many hip hop artists are within
their hometown, where they grew up, in which is
usually ghetto. They like to show what they have
come from and usually stay very close to their
roots because they all believe that the area they
grew up in made them as a person and got them
to where they are today. The area shows the
artists history, background and the struggle they
went through to get to where they are today.
Culture
The hip hop/rap has originated itself from jazz,
blues and gospel music. Now these are all
music genres that, back in the day, mainly
black people took interest in. This is why you
see so many hip hop artists and fans they like
rap. Also the lyrics depict the struggle for
young people who live in he ghetto so it would
explain the age of people who listen to rap.
Style
Throughout magazines that cover hip hop music,
they all have a reoccurring theme for their music
magazine titles. Every issue their masthead is in
the same place with the same colours and text.
This helps create a style and gives the magazine
a brand identity so over time people will know
what magazine it is because the title of it will be
the same very week. This also helps the customers
find the magazine a lot easier.
Music Topics
This genre of music is seen for its gang culture,
sex and de-moralisation of women by
showcasing them as sex objects. The artists also
rap about fast cars, being rich and killing or
threating to kill people with their guns.