- Most people preferred to pay between £1-2 for a music magazine, with one person suggesting £3-4 was more realistic. - The majority preferred R&B and hip hop genres and subgenres like soul and rap, while two people preferred rock and classical. - Readers wanted current news about artists they like as well as well-written articles beyond just gossip, and eye-catching design with powerful imagery.

1. Celina Laureta

2. No one opted for
£5 because it is
far too expensive
so most people
said they would
pay £1-£2 for a
music magazine.
One person
chose £3-4 which
is more of a
realistic price
having looked at
other existing
products.

3. Most people prefer to
listen to RnB or Hip Hop
and sub-genres of the
two such as Soul and
Rap.
Two people prefer niche
genres like rock and
classical music.

4. One person pointed out the
aesthetics of the music
magazine as something they
look out for so I’ll make sure I
use eye-catching colours that
compliment each other and a
powerful image for the
consumer to focus on.
Most people would prefer
to see current news and
information either about
the genre or the artists
featured in the magazine –
especially an artist they
really like or artists who
have gained a lot of media
attention e.g.
controversies, romantic
links etc.
Another person pointed out the value and tradition
of the magazine’s contents – they want well-written
articles that don’t just talk about the latest gossip.

5. The results show a fifty-fifty
split so I can choose
whether my front cover
model should be a male or
female artist.

6. The results also show a
fifty-fifty split however I
personally like MOTION
more than THE DROP simply
because THE DROP could be
confusing as it is also
synonymous with failure.

7. The statistics show that
these people rarely read
music magazines so the
frequency of my magazine
should be either monthly or
quarterly.

8. The majority of people said
they would sign up for a
monthly subscription for a
magazine they
liked, however 42.86% said
no.
I received two valid reasons for not
signing up for a monthly magazine
subscription which is the money
issue – some people cannot afford
to pay for a monthly subscription
and would rather go out and buy a
copy themselves because they
have the option of flicking through
the magazine before buying it.
The other issue was the fact that
you can access news about artists
on the internet which would be
the easier option. To combat this, I
will make sure to include a
promotional subscription feature
that states the first 12 month
subscription is absolutely free.

9. The majority of people said
red or blue. No one picked
orange.
However I would like to try
out the colour orange
because red and blue are
quite generic colours
whereas orange is a
refreshing and vibrant
colour.

10. 100% stated they would
prefer to read an artist
interview rather than an
album review therefore I
will make sure to include
more artist interviews than
album reviews in my
magazine.

11. Celina Laureta

12. Q 1) What is your favourite music genre
and why?
The only collective opinion from the
focus group was that they did not favour
a particular genre because they consider
the quality of the song rather than an
entire genre .
This shows that 16-18 year olds are not
biased towards one genre but are
actually willing to explore different
genres to find songs that appeal to them
despite the different
instruments, vocals, beats and other
fundamentals that make up a particular
genre. The wealth of music produced by
different artists is utilised by older
teenagers.
Two people actually expressed how growing
up listening to a certain genre influenced
their musical preference throughout the
years–they have been so accustomed to
one genre for so long that it has reigned in
their tastes. These two people also
commented on the how the beat of the
music can aid them when they’re relaxing.
Most of the people who did specify which
genre they preferred gave a reason related
to how the music affects them (emotionally,
mentally and physically). Their opinions
express makes them want to dance, can
change moods from happy to sad and
reflects their atmosphere and thus
enhances their experience.
I did receive some niche genres which I
was not expecting, especially Ambient,
however, Soca and Punk Rock are more
popular.

13. 2) Would you prefer to read an album review or an
interview with an artist and why?
INTERVIEW
ALBUM REVIEWThe majority of the focus group
preferred reading an artist interview
because they want a more personal
and engaging experience when
reading the article rather than
someone else’s opinion.
Some people did favour the album
review because they wanted to read a
review that would not be
biased, however that would be very
difficult to achieve because once you
like or dislike an album you
automatically become biased which
will determine whether you write a
positive or negative review.
Based on these results I will do an
exclusive double spread page on an
artist interview purely because more
people are interested about the artist
but I will add a section for a monthly
album review on the contents.
Some people did favour the album
review because they wanted to read a
review that would not be
biased, however that would be very
difficult to achieve because once you
like or dislike an album you
automatically become biased which
will determine whether you write a
positive or negative review.

14. 3) How much would you pay for a
music magazine?
Most people agreed on the price
of the magazine to be £3 which I
believe is quite reasonable when
considering the amount of pages
in my magazine.
The highest amount was £5
which is far too pricey for my
target audience (teenagers –
young adults who like hip hop
and rnb).

15. 4) How many pages do you expect a
music magazine to go up to
The results show that the
magazine should be about
40-80 pages long. However
one person did express their
disagreement with 80 pages.
Another person stated they
would pay £3 for 60 pages
therefore I will aim to put
around 65-80 pages in my
magazine contents.

16. 5) What do you look for when purchasing a
music magazine?
Many people agreed on popular
culture such as gossip, appealing
images of the opposite sex and
posters.
Others look forward to
reading news related to
an artist they like and
the actual music i.e
what’s on the rise and
events going on.
Another person
suggested a variety of
things which could fit
my genre some more
than others i.e
quiz, chart list.

17. 6) Would you enter a promoted competition? If
so, what kind? E.g. Trips, concert, free merchandise
etc.
LFM: Long for man – A colloquial term that
suggests one’s inconvenience e.g. when you do
something for a long period of time.
Many people would be too lazy to enter their
details for a promoted competition unless the
prize is worth getting i.e free concert tickets to
an artist they like or vip tickets.
I might use a holiday trip to entice my readers
because concert tickets are too generic
nowadays and unless the artist is famous then
the readers are less likely to enter the
competition.