1. Idea 1
Theme – pizza
Audience – children
- My idea for this card is to have a recipe for
a children's meal.
- I have chosen to go for pizza as it is easy to
do and can be vegetarian.
- The colour scheme will be greens blues
and reds, bright and bold.
- The print finishing will be varnished on the
title.

2. Feedback 1
What do you like about the idea?
Food can be simply made and printing process mentioned.
What areas of the idea could be developed?
Why the font was chosen.
What do you find interesting about the idea?
I think pizza specifically aimed at children is a good idea.

3. Idea 2
Theme – children's healthy meal
Audience – children
- My idea for this card is a
healthy vegetarian kids meal.
- I chose for it to be healthy as
parents are more likely to do it
or make it with their children.
- As its for children, the colour
scheme will be greens reds
and blues, so it is bright and
eye catching.
- The picture of the food will be
embossed so children are
more likely to look at it and
pick it up.

4. Feedback 2
What do you like about the idea?
The idea behind salad being made ‘fun’ for kids.
What areas of the idea could be developed?
What food will actually be in the recipe.
What do you find interesting about the idea?
The pictures being embossed to attract children to the recipe, is a good idea.

5. Idea 3
Theme – children’s Christmas cakes
Audience – children
- My idea for this card is children’s Christmas
cakes.
- I chose this idea because its fun to make and
will catch the attention of children.
- The colour scheme will be Christmassy, with
bright greens and reds.
- This card will have a varnished title as it will
make it look more Christmassy and suit the
occasion.

6. Feedback 3
What do you like about the idea?
The idea of a dessert specifically aimed at children and made fun for them.
What areas of the idea could be developed?
Why would the title being varnished make it look more Christmassy?
What do you find interesting about the idea?
The colour scheme being red and green is a good idea as it links in with the image of holly and therefore
Christmas.

7. Idea 4
Theme – Breakfast
Audience – Middle aged adults
- My idea for this card is a vegetarian fry up for
adults.
- I chose to do this because it will be a popular
choice for many people.
- the colour scheme will be pinks and blues, eye
catching but not to bright and child like.
- The picture will be embossed on this card to make
it look more formal and more adult like.

8. Feedback 4
What do you like about the idea?
The thought put into the colour scheme.
What areas of the idea could be developed?
Why would it be a popular choice.
What do you find interesting about the idea?
How a vegetarian fry-up can be specifically aimed at a middle aged person.

9. Idea 5
Theme – Cheesecake
Audience – Adults
- My idea for this card is a cheesecake for adults.
- I chose to do this because it is a popular option for a pudding and is also vegetarian.
- The colour scheme will be pale yellows and a toned down blue.
- The picture will be embossed to make it look more formal and posh.

10. Feedback 5
What do you like about the idea?
The recipe does not have to be changed to suit a vegetarian.
What areas of the idea could be developed?
How can a cheesecake be aimed specifically at adults? Why were these colours chosen for the colour
scheme?
What do you find interesting about the idea?
I find it interesting that a cheese cake be aimed specifically at adults.

11. Summary of Feedback
What do you agree with from your feedback?
I agree with I should have included the food that the recipes I have chosen involved. I also agree with that I
should have explained my points more, such as why the title being varnished would make the recipe card look
more christmassy. I also agree with that the Christmas one sounds the most fun as its also for kids.
What do you disagree with from your feedback?
I agree with everything that was said, I will however alter some of the fonts I chose to make it more
appropriate to the certain card.

12. Idea Evaluation
Which idea that you came up with is your favourite and why?
My favourite idea what the Christmas cakes idea because it’s the most fun idea and its aimed at children so its
more creative.
Which idea, that your team came up with, is your favourite and why?
My favourite is the Goats Cheese one because its different, its more classy with the colour scheme and the
posh food.