unit 3 research

1. Research
Georgina Martin

2. Existing Product
This is a
landscape
picture of the
Yorkshire Moors
Its at the top
of a hill looking
down at the
Moors to get
the effect of
the sun shining
down on it
It is a long shot and this gets all the
different colours of the moors and you can
see the sun coming through the clouds
shinning on different patches
The colours are all natural
showing the landscape for how
it truly is

3. Existing Product
It is raw
natural
colours
The main
focus is on
the sheep so
thy are in
the middle
They have blurred the
background to enhance the
sheep and the grass they are
on
It looks like they have
used a filter over the
grass to also enhance in
more

4. Existing Product
This is a
picture of a
church
looking up
a little to
the church
to see the
full
building
The picture
also has
gravestones
in showing
the church
has a
graveyard
The main part of the picture is natural colours
but he sky in the background is enhanced to
make the church stand out more

5. Existing Product
This
picture
shows the
sun set
over water
You can see
the colour of
the sun and
sky reflecting
on the water,
they have
used a long
shot to
enhance the
effect of the
refection
There is some
trees and a
hill that you
can just see
the sun over
as its setting

6. Research Analysis
 What common features do the researched products
have?
They are all landscape, they are all a location, they all
have editing to enhance a certain colour or object.
 What aspects of the research will you include within
your on work?
I will do landscape picture and also I will pick different
locations also using the fading of background to move the
focus onto a certain object.

7. Questionnaire
Analysis

8. Audience research
 Observation: more male than females answered
 What this says about my audience: there was more male than female answers
 How will your product appeal to this audience: I will make the colour scheme
more appropriate for male and make the pictures eye-catching for men

9. Audience research
 Observation: mostly teenagers
 What this says about my audience: my audience is mainly of teenagers but
there is a few older people
 How will your product appeal to this audience: ill make the picture interesting
to the younger generation

10. Audience research
 Observation: there was three popular options but birds dominated
 What this says about my audience: most of them would like pictures of
birds and few would like sheep and cows
 How will your product appeal to this audience:I will take natural pictures
that include birds and not do any of horses

11. Audience research
 Observation:
Most people would like both coloured pictured and black and white a few
would just like black and white
 What this says about my audience:
people would like a mixture of black and white and colour pictures
 How will your product appeal to this audience:
I will take a mixture of black and white picture and coloured pictures

12. Audience research
 Observation:
people didn’t seem to have strong views of this question
 What this says about my audience:
people would happily view a mixture of edited and natural pictures
 How will your product appeal to this audience:
I would do a picture and keep a natural version and do an edited version

13. Audience research
 Observation:
Most people would like pictures in the church graveyard setting but a few would
not like this
 What this says about my audience:
There was different opinions but most people would like pictures in church/
graveyard setting
 How will your product appeal to this audience:
I will take pictures at the church/ graveyard and I will have some at day time and
do some spooky darker ones

14. Audience research
 Observation:
People would like different seasons
 What this says about my audience:
Most of them would like pictures in winter/ autumn but there is a mixture for
different opinions
 How will your product appeal to this audience:
I will mix the idea of the graveyard and the dark seasons together to get the
different things people would like

15. Audience research
 Observation:
There is no clear preference
 What this says about my audience:
They would like to see photography with a creative side but also see the natural
realistic side of photography
 How will your product appeal to this audience:
I will edit some picture to make them look unrealistic but I will also keep some
pictures with their natural colours

16. Audience research
 Observation:
Most would like the picture fully clear
 What this says about my audience:
Most would like the picture to have a main focus but also like to see the context
of the picture
 How will your product appeal to this audience:
When taking the pictures I will make sure the setting around is clear as well as
the main focus of the picture

17. Audience research
 Observation:
Most would like colours enhanced
 What this says about my audience:
They would like me to enhance the colours to make the main subject sand
out
 How will your product appeal to this audience:
I will enhance the surroundings of the main subject to make it stand out or
enhance the main subject to stand out from the background

18. Interviews

19.  What types of things would you like me to do with
photography to make it more creative?
The person I interviewed said I could change the background of
the picture to make it more relaxing and eye catching by
using scenery that is appealing to the viewers eyes.
 What photography is your favourite and why?
The persons favourite is sunsets and sunrises, she find it
satisfying that the sky changes colour immediately to a
completely different tone.
 Whet genre of photography is your favourite and why?
Nature because she thinks many people take for granted the
simple things in life.
 What kind of pictures do you like to take when doing
photography?
She likes to take off-guard picture of her girlfriend because she
is very beautiful.
 Do you use digital technology to edit pictures or keep them
natural?
It depends on the aspect of the picture because she feels like
if there is any editing she can do to make the picture better
she will do it but she also likes to keep the original pictures
too.

20. Interview 1
 Observation: this person is clearly interested in the
subject of photography and nature. This person has
some understanding on how photographs can be
manipulated to enhance the viewers experience
 What this says about my audience: they don’t view
nature pictures as simply ‘nice’ they believe the picture
can influence the viewer’s mood. They like catching the
in moment pictures and not pictures they spend hours
trying to catch and edit.
 How will your product appeal to this audience: my
product will appeal to this audience because it is going
to be of nature and capturing the simple things in life
and some will be caught in the moment and not edited
and some will be edited.

21.  What types of things would you like me to do with
photography to make it more creative?
Take pictures and Photoshop unexpected thing that you
wouldn't normally see in that picture
 What photography is your favourite and why?
She liked pictures of the same scenery but at different
times in the year to see the changes
 Whet genre of photography is your favourite and why?
She likes any kinds of pictures and mentioned pictures with
animals doing funny things
 What kind of pictures do you like to take when doing
photography
She said she likes to take pictures of her family and also
she likes to take pictures of different landscapes and likes
to take close up pictures of flowers in her mothers garden
 Do you use digital technology to edit pictures or keep
them natural?
She likes to keep her pictures natural but like making
collages of the pictures she takes

22. Interview 2
 Observation:
this person isn't into the art of photography but likes to
capture moments to keep them as memories and isn't into
the technical side of photography.
 What this says about my audience:
she will be attracted to my work if she has memories or if
she's been to that place.
 How will your product appeal to this audience:
the pictures will bring back memories of her life, this
person may use the pictures I take and make collages of it
because of the memories

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20
Teenage
I will make sure I include exciting and
interesting content.
Gender Male
Most of my photos will be gender neutral
but some I will include masculine content
such as cars, dog etc
Psychographic
Socially
Conscious
Type A
Encourages people to make the world a
better place like this group of people
want, remind them that the countryside is
there and needs looking after.
Social Status
C1 Lower middle
class
You don’t need money to enjoy the beauty
of nature but you may need money to
access the internet

24. Research
Evaluation

25. Research Evaluation
 Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
 Product Research
It gives you ideas of the kinds of pictures already available to
people so you can make yours different or use ideas they
have used on a picture that may have a different background
or similar
 Questionnaires
You get an idea of the sort of things the audience would like
to see with simple answers so you can analyse it quickly.
It’s a limited response to the question being asked.
 Interviews
You can get more detail answers to the questions you need to
be answered
The person answering could go off subject and give you more
useless information then useful

26. Research Evaluation
 What sort of a response did you get?
I got a mixture of responses that gave me a wide range
of ideas for things I could take pictures of and that I
could do to edit the pictures I take to make my
portfolio a mixture of colours, setting and edits making
it stand out.
 How did you distribute your survey? Give an
advantage and a disadvantage
I posted it on the college notice website for the
students doing my course to fill out for me
An advantage was that I got my results back quickly so
could continue with evaluating them
A disadvantage was that I didn't have a wide range of
ages for my results so I can only base my work on the
results of a younger age group of people