Creative Media

1. Research
Leah Brackpool

2. Existing Product
This book cover is similar to my idea that I had in mind because it has the same overall colour
palette and also the same romantic tone that it holds. It has all the correct tones that I want in
my idea.
The book cover uses natural colours with a hint of red hues. The way that the couple is posed
on the cover gives off romantic, lusty love vibes. My book cover will have similar amounts of
text that this cover holds also.

3. Existing Product
This book cover is similar to my own because the dark red hues are kind of the ones that I want
to input into my design. The contrast that is in this cover would also be similar.
This cover shows a kind of dangerous scene as the blood on the hook really sets the atmosphere
for the book. With the cover being from a thriller book, the cover’s art really sets that scene and
almost makes the viewer think of what’s going to happen in the book. The lighting in the shot make
the thriller setting comes to life.

4. Existing Product
This cover is like my own because it holds the same
romantic vibe that I am wanting to have in my
cover, with the couple posed like that.
The book cover uses natural cool toned colours.
The way that the couple is posed on the cover
gives off romantic, love vibes. This cover also is set
in a nature setting. The font used is kind of
sophisticated and sets the mood accordingly.
This cover would make the audience viewing it
want to read more as the romantic vibes really
show throughout. This would make the viewer
more curious and want to read the blurb on the
back, then open the book.

5. Existing Product
This cover is like my own because it holds the same
romantic vibe that I am wanting to have in my
cover, with the red hues used.
The book cover uses light red contrasted colours.
The way that the lady is posed on the cover gives
off lonely, yet sophisticated vibes. This cover also is
set in a home setting. The font used is posh and
sets the tone accordingly.
This cover would also make the audience viewing it
want to read more as the romantic vibes really
show throughout. This would make the viewer
more curious and want to read the blurb on the
back, then open the book.

6. Research Analysis
• What common features do the researched products have?
– The common features that the researched products have is that
they’re all based on books, and have the same ‘dark’ aesthetic
vibe whilst also being romantic (apart from the 2nd one.) Two of
which have couples in them and further more, the others have
nature backgrounds.
• What aspects of the research will you include within your
on work?
– The aspects of the research that I will include in my work will be
the dark aesthetical vibes most has, and to create a filter that
looks a bit muted and has less contrast but still a little dark,
almost a grunge effect. I will also use the couple idea as it will
just finalize the idea that it’s a romance book and it makes it
easier to see that it is one.

7. Questionnaire Analysis

8. Audience research
• Observation: 66.7% of people that took my questionnaire are female.
• What this says about my audience: This says that my audience are mostly
females.
• How will your product appeal to this audience: My product will appeal to
this audience by the feminine colours and the romance content that will
be on the cover.

9. Audience research
• Observation: The majority of my audience are over the age of 16.
• What this says about my audience: This says that my audience are young
adults.
• How will your product appeal to this audience: My product will appeal to
this audience by using content that appeal to young adults, such as
colours photo styles.

10. Audience research
• Observation: Majority of the answers are either pink or red.
• What this says about my audience: This says that my audience associate the
colours red and pink with the romance genre.
• How will your product appeal to this audience: My product will appeal to this
audience by using the colours pink and red mostly on the cover.

11. Audience research
• Observation: 83% of the audience prefers candid photography on
the cover of a romance book.
• What this says about my audience: This says that my audience
prefer a laidback look on the front of a cover.
• How will your product appeal to this audience: My product will
appeal to my audience by using the photography type.

12. Audience research
• Observation: 83% of the audience finds bold titles and fonts
appealing on a romance cover.
• What this says about my audience: This says that my audience
prefers a bold eye-catching look rather than a subtle one.
• How will your product appeal to this audience: My product will
appeal to my audience by using bold fonts and titles and making
them stand out on the cover.

13. Audience research
• Observation: 66% of my audience voted 50/50.
• What this says about my audience: This says that my audience prefers
both some images and descriptive text about the book on a book poster
advertisement.
• How will your product appeal to this audience: My product will appeal to
this audience by almost equal amounts of text and images, whether it’d
be a collage in the back or a plain background, is not initially decided yet.

14. Audience research
• Observation: 50% of the audience prefer to know more about the plot in a book
trailer.
• What this says about my audience: This says that the audience take more interest
in the plot rather than know more about the characters.
• How will your product appeal to this audience: My product will appeal to this
audience by including more information about the plot but not too much that the
storyline is given away.

15. Audience research
• Observation: Majority of people think that dark colours associate with the word
infactuated more.
• What this says about my audience: This says that my audience associate dark
colours and red with the word ‘infactuated.’
• How will your product appeal to this audience: My product will appeal to this
audience by colouring the title of the book with one of these colours that were
more voted, and including some of them in the overall colour scheme.

16. Audience research
• Observation: 75% of the audience prefer a more simplistic book cover.
• What this says about my audience: This says that the audience prefer a
most simplistic design rather than a complex design.
• How will your product appeal to this audience: My product will appeal to
this audience by making a simplistic design of the book cover whilst also
sticking to the colour scheme and photography style.

17. Audience research
• Observation: 50% of the audience prefer a focal point. It’s a tie.
• What this says about my audience: This says that the audience prefer an
intriguing focal point.
• How will your product appeal to this audience: My product will appeal to this
audience by creating contrast in the background, leaving the background black
and white and less saturated, and the couple picture in front being more
saturated and colourful.

18. Interviews

19. Interview 1
• What do you find more interesting on a book cover and why?
– Answer: I find the picture used on the book cover more interesting because if
it’s pretty I will buy it.
• What do you find more interesting on a book poster advertisement and
why?
– Answer: I find visually pleasing pictures and text on a book poster because it
would make me want to read it.
• What would appeal you to watch a book trailer?
– Answer: I think if it had a good plot and good music in the back I would be
invested to watch.
• What do you think makes a book cover stand out?
– Answer: I think that bright colours would make a book cover stand out.
• Do you think music sets a tone in a romance book trailer and what music
would you recommend?
– Answer: I do think that music sets a tone in a romance trailer, I think that
anything romantic that is in the pop music charts would go well.

20. Interview 1
• Observation: This interviewee thinks that bright colours are more
appealing, and also prefers pretty aesthetic features rather than
practical titles and fonts. They also think that romantic pop chart
music would suit a romance book trailer best.
• What this says about my audience: This says that my audience
think that aesthetic qualities are better than the practical ones.
They also think that pop music would suit a romance book trailer
best, meaning that they’re probably a young adult, wanting the
project keep up with the trends.
• How will your product appeal to this audience: My product will
appeal to this audience by also being aesthetically pleasing but
also being practical with a title, and also adding copy-right free
covers or copy-right free melodies from YouTube that would
appeal to the young adults more for the trailer.

21. Interview 2
• What do you find more interesting on a book cover and why?
– Answer: I find the title and background picture more interesting as this is the main
information that is given and if it gave off good impressions, I would read it. I’d rather it be
simple than over-the-top too complexed to view.
• What do you find more interesting on a book poster advertisement and why?
– Answer: I find a book with good reviews or have a bit of rhetorical questions on the poster, I
would read it.
• What would appeal you to watch a book trailer?
– Answer: A book trailer that tells the main plot perfectly and goes into the characters a bit
appeals to me.
• What do you think makes a book cover stand out?
– Answer: I think that a bold title and a good picture on front would make it stand out.
• Do you think music sets a tone in a romance book trailer and what music
would you recommend?
– Answer: I think that music does set a tone in a romance trailer, I think that anything is soft or
easy to listen to would suit it.

22. Interview 2
• Observation: This interviewee thinks that both, a practical title and a good-looking
background whilst also being simplistic would suit the book best, making it both
aesthetically pleasing for some readers and also practical as you can see the needed
information. They also think that a book poster that shows good reviews or a good
plot on it would appeal to them. The interviewee also thinks that a book trailer with a
bit about the plot and an insight onto the characters, with added soft romantic music
would be ideal.
• What this says about my audience: This says that my audience prefers a simplistic
design yet also aesthetically pleasing and practical. Secondly, this also says that a
book cover with good reviews or a good amount of information written about the
book would suit their taste as it doesn’t look too overwhelming. Thirdly, this also says
that they prefer a book trailer that has an insight into the characters involved and
how their relationship started, with soft romantic music, (preferably copy-right free.)
• How will your product appeal to this audience: My product will appeal to this audience
by having a simplistic design for the book cover, and also having a bit of information
about the book on the poster whilst also keeping it aesthetically pleasing. Secondly,
my product will appeal to this audience by having soft romantic music in the
background whilst the trailer plays, and also going into the characters first meeting
and personalities.

23. Bibliography

24. Bibliography
1. Anna Todd (2014). After. New York: Gallery Books.
2. Anna Todd (2015). After We Collided. New York: Gallery Books.
3. Baz Luhrmann (1996). Romeo And Juliet.
4. Daisy H. Black (2020). Seeing Gray. Toronto: Wattpad.
5. E.L James (2012). Fifty Shades Freed. New York: Vintage Books.
6. Gurinder Chadha (2008). Angus, Thongs and Perfect Snogging.
7. Jenny Han (2014). To All The Boys I’ve Loved Before. New York: Simon &
Schuster.
8. Jordan Lynde (2019). Hired To Love. Toronto: Wattpad.
9. Stephenie Meyer (2005). Twilight. New York: Little Brown and Company.
10. Shanon Murphy (2020). Babyteeth.