This document summarizes the target demographics and research for a music marketing presentation. The target audience is females aged 14+ who are middle class and brand loyal. Research included a questionnaire where 60% of respondents preferred Dua Lipa's work. Existing products that inspired ideas included videos of a photographer working with different locations and outfits, and a video where looks were recreated from famous models. Peer feedback on unfinished work suggested making the album cover brighter and adding more detail. The final outcome had clear advertisements, a consistent color scheme and fonts, but could be improved by addressing issues with the models and time management.

1. PRESENTATION
Simran Jabbal

2. Target Audience
Younger audience:
• Still at school
• Still living at home
• Most likely don’t have a job
• Probably get some pocket money off their parents
• Influenced by their friendship group
Older audience:
• Buys tickets straight away after announced
• Camps outside the concert
• Stands outside the concert hours before
• Buys all the merchandise
• Argues with anyone who says something different
For this target audience, the usual type of girls are:
Demographics:
 Females aged 14+
 No race or gender bias
 Middle-class
Psychographic:
 Belonger
 Brand loyal
 Prefer products being made in UK
How old are you?

3. Research
• 8 questions involving images
• 60% preferred Dua Lipa’s work
• Different opinions on musicians, posters, t-shirt
designs, magazine, album cover and name for the
model
• Questionnaire irrelevant except name choice
Which name for an artist do you prefer?
Which tour date poster do you prefer?
Which t-shirt design do you prefer?

4. Existing Products
Four Photographers
This video is about four photographers using
the same model but changing the location and
outfit depending on the photographer. I was
very inspired with this as it showed the
different locations and how each photographer
used it differently and how well the outfit
went. Another aspect I have got from is the
model who is Sydney J Harper. I had a look at
her Instagram and really inspired me to take
some ideas from her.
Get the Look
From this video is where I got one of my
inspirations from called Cindy Kimberly.This
woman in the video recreates famous
models looks. I got hooked on when she
recreated a look from Cindy Kimberly and it
looked quite snazzy.Then I decided to have a
look on her Instagram and found some
images on there that really inspired me for
my own my work.

5. Organisation
First Model – Molly Second Model – Mimi

6. Peer Feedback
UnfinishedAlbum Cover Unfinished Double Page Spread
‘Could be brighter and more eye catching’
‘needs to be more detail’
‘too dark’
‘resized to a slightly bigger font to cover more space’
‘maybe be slightly brighter’

7. Peer Feedback
FinishedAlbum Cover Finished Double Page Spread
‘I really like the red contrasting with the blue’
‘I really like the photographs because
they look professional and stand out’
‘professional and realistic’
‘not just a basic style of font’

8. Final Outcome
Successes:
• Clear advertisements for the musician
• Consistent colour scheme
• Consistent fonts
Issues:
• Models
• Time management