Andrew Sears Executive Director Utilizing Technology Tools to Deliver Effective Training

Outline Introduction to Internet Era Training Video & Screen Sharing: live Webcast Workshop: recorded TechMission as a Best Practices Example Web 2.0 Training Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content Online Courses 1 2 3 4 5 6

Introduction to Internet Era Training

Video & Screen Sharing: live

Webcast Workshop: recorded

TechMission as a Best Practices Example

Web 2.0 Training

Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content

Online Courses

Broadcast Era Training One to Many Training We Train You 1

Telephone Era Training Two Way, One-to-One Training We Train You and You Give Us Feedback 1

Internet Era Training Member Member Member AmeriCorps Organization 1 Million+ Other Nonprofits 64 Million+ Volunteers Many to Many Training Everyone Trains Everyone 1 Billion Internet Users 1

Live Video & Screen Sharing Use Commercial Vendors ( link ) Adobe Acrobat Small Business: $400/year for up to 15 participants with free phone bridge Readytalk: $45/year for 15 through TechSoup WebEx: $50/month for 10 Prices go way up for more participants Do audio through phones when possible for reliability Provide Webcams at each site 1 2

Use Commercial Vendors ( link )

Adobe Acrobat Small Business: $400/year for up to 15 participants with free phone bridge

Readytalk: $45/year for 15 through TechSoup

WebEx: $50/month for 10

Prices go way up for more participants

Do audio through phones when possible for reliability

Provide Webcams at each site

Webcast Workshop Webcast is a presentation with recorded audio (an sometimes video): link Webcast Vendors Slidecast.net: Free (YouTube for presentations) Adobe Captivate: $360 for nonprofits: adds video and quizzes Record trainings and synchronize audio with slides 1 2 3

Webcast is a presentation with recorded audio (an sometimes video): link

Webcast Vendors

Slidecast.net: Free (YouTube for presentations)

Adobe Captivate: $360 for nonprofits: adds video and quizzes

Record trainings and synchronize audio with slides

Best Practices Example Privately Funded 1 2 3 4

TechMission Online Websites Counterpart to Idealist.org & VolunteerMatch with brands that focus on: Black and Latino Communities & FBOs 67% of our sites are Black/Latino led organizations 65% of our Members have been people of color 2.5 million unique visitors in 2009 projected Most visited web portal in the faith-based social services sector Most visited web portal among Black and Latino nonprofit leaders and community organizers 1 2 3 4

Counterpart to Idealist.org & VolunteerMatch with brands that focus on:

Black and Latino Communities & FBOs

67% of our sites are Black/Latino led organizations

65% of our Members have been people of color

2.5 million unique visitors in 2009 projected

Most visited web portal in the faith-based social services sector

Most visited web portal among Black and Latino nonprofit leaders and community organizers

Web 2.0 Training: Suggested Best Practices “ Web 2.0” is a term for Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content Make all training materials available online: audio & webcast Require all members to provide documents and curriculum online through Wiki Set up blogging program for members that addresses legal issues Creative Commons license content (open source content) 1 2 3 4 5

“ Web 2.0” is a term for Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content

Make all training materials available online: audio & webcast

Require all members to provide documents and curriculum online through Wiki

Set up blogging program for members that addresses legal issues

Creative Commons license content (open source content)

UrbanResource.Net Site Content Site Stats Registered Users: 32,861 Total Pages in English: 59,735 Languages Supported: 42 (computer translated) Pages in Other Languages: 320,000+ Nonprofit Training Resources & Multimedia Wiki Articles: 8,442 Videos: 1,593 Audio Workshops: 1,278 Photos: 2,158 Blog Articles: 1,460 Book Summaries: 3,422 1 2 3 4 5

Site Stats

Registered Users: 32,861

Total Pages in English: 59,735

Languages Supported: 42 (computer translated)

Pages in Other Languages: 320,000+

Nonprofit Training Resources & Multimedia

Wiki Articles: 8,442

Videos: 1,593

Audio Workshops: 1,278

Photos: 2,158

Blog Articles: 1,460

Book Summaries: 3,422

UrbanResource.net Site Content Nonprofit Resources Volunteer Opportunities: 5,007 Volunteer Resumes: 16,733 Organizations: 10,018 Grants: 604 Nonprofit Jobs: 1,187 Nonprofit Consultants: 90 Nonprofit Events: 106 1 2 3 4 5

Nonprofit Resources

Volunteer Opportunities: 5,007

Volunteer Resumes: 16,733

Organizations: 10,018

Grants: 604

Nonprofit Jobs: 1,187

Nonprofit Consultants: 90

Nonprofit Events: 106

Sample Organizational Performance Measures Generate 10,000 pages of new content each year Have all member training available by webcast Have all members post projects online Serve 2 million unique users with 10,000 new registered users Match 5,000 volunteers through online sources Track using analytics software Google Analytics is free 1 2 3 4 5

Generate 10,000 pages of new content each year

Have all member training available by webcast

Have all members post projects online

Serve 2 million unique users with 10,000 new registered users

Match 5,000 volunteers through online sources

Track using analytics software

Google Analytics is free

How to Get Started Invest in content management system Drupal, Joomla, or WordPress (blogs) Research others at: www. cms matrix.org Alternative for small organizations is a hosted solution like ning.com using your own brand Hire Many More Tech Staff Have Members with a specialized focus on online volunteer recruitment 1 2 3 4 5

Invest in content management system

Drupal, Joomla, or WordPress (blogs)

Research others at: www. cms matrix.org

Alternative for small organizations is a hosted solution like ning.com using your own brand

Hire Many More Tech Staff

Have Members with a specialized focus on online volunteer recruitment

Business Model Give 90% of content away without registration Each page of content you create generates on average 4 clicks per month Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month Require free registration for 10% of content Build E-mail list for recruiting members 3% of users register (value = $5 per contact) 10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment 1 2 3 4 5

Give 90% of content away without registration

Each page of content you create generates on average 4 clicks per month

Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month

Require free registration for 10% of content

Build E-mail list for recruiting members

3% of users register (value = $5 per contact)

10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment

City Vision College Currently provides 20 courses with 2 accredited bachelor degree programs Goal is 250 enrollments in 2009 Courses in Accounting, Fund Raising, Counseling, Operations, Addiction Studies Provide as a optional benefit to Members 1 2 3 4 5 6

Currently provides 20 courses with 2 accredited bachelor degree programs

Goal is 250 enrollments in 2009

Courses in Accounting, Fund Raising, Counseling, Operations, Addiction Studies

Provide as a optional benefit to Members

Online Courses Best Practices Use a Course Management System Moodle & Sakai: open source Blackboard: market leader pay Hire staff or contractor to develop course materials Partner with College for Accreditation 3 credit course generally needs 135 hours of reading, multimedia and assignments Offer online courses as a Member benefit as part of training program 1 2 3 4 5 6

Use a Course Management System

Moodle & Sakai: open source

Blackboard: market leader pay

Hire staff or contractor to develop course materials

Partner with College for Accreditation

3 credit course generally needs 135 hours of reading, multimedia and assignments

Offer online courses as a Member benefit as part of training program

Recommended Reading Wikinomics: How Mass Collaboration Changes Everything By Don Tapscott & Anthony Williams Written for non-techies Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns Clayton Christensen 1 2 3 4 5 6

Wikinomics: How Mass Collaboration Changes Everything

By Don Tapscott & Anthony Williams

Written for non-techies

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

Clayton Christensen

For More Information This Presentation http://www.urbanministry.org/nationalservicetraining Visit: www.urbanresource.net , www.ivolunteering.org www.techmission.org Contact Andrew Sears, 617-282-9798 x101 or [email_address] 1 2 3 4 5 6

This Presentation

http://www.urbanministry.org/nationalservicetraining

Visit:

www.urbanresource.net , www.ivolunteering.org

www.techmission.org

Contact

Andrew Sears, 617-282-9798 x101 or [email_address]