2008 05 18 Icgfm To Icgfm

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ICGFM recommendations by FreeBalance

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  • 2008 05 18 Icgfm To Icgfm

    1. 1. ICGFM 2.0: Community, Interaction, Collaboration ICGFM Conference Miami, Florida May 18, 2008
    2. 2. Agenda <ul><li>ICGFM International Activities </li></ul><ul><li>Existing Website Problems </li></ul><ul><li>Web 1.0 Technology Issues </li></ul><ul><li>“Social Computing” Platform </li></ul><ul><li>Web 2.0 Recommendations </li></ul><ul><li>Conclusions </li></ul>
    3. 3. ICGFM International Activities <ul><li>Collaboration and Communication among public finance managers </li></ul><ul><li>Educational Events – advancement of GFM principles and standards </li></ul><ul><li>Information Dissemination to professionals and the public in general </li></ul><ul><li>Standards – promotion of standards to support GFM </li></ul>
    4. 4. GFM Umbrella Accounting Auditing Budgeting Debt Administration Tax Administration Treasury Management Information Technology
    5. 5. Existing Website Problems <ul><li>Older web 1.0 technology = no community interaction = limited knowledge transfer </li></ul><ul><ul><li>Conferences are only interaction venue </li></ul></ul><ul><ul><li>People do not have effective tools to continue dialog after a conference </li></ul></ul><ul><ul><li>Presentations without notes lose context </li></ul></ul><ul><ul><li>Public Fund Digest is an annual publication </li></ul></ul><ul><li>Stagnant Content - www.icgfm.org gets limited web traffic and few visits </li></ul><ul><ul><li>Excellent content remains buried in PDFs </li></ul></ul><ul><li>Category (GFM) on an island – ICGFM does not show up in the first 200 hits when searching for “public financial management” (PFM), or World Bank/IFM terminology </li></ul>
    6. 6. <ul><li>Collaboration and Communications </li></ul><ul><li>Educational Events </li></ul><ul><li>Information Disseminating </li></ul><ul><li>Promoting Professional Standards </li></ul><ul><ul><li>Accounting </li></ul></ul><ul><ul><li>Audit </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Debt Administration </li></ul></ul><ul><ul><li>Information Technology </li></ul></ul><ul><ul><li>Tax Administration </li></ul></ul><ul><ul><li>Treasury Management </li></ul></ul><ul><ul><li>Government Financial Management </li></ul></ul>
    7. 7. Web 1.0 Technology Issues <ul><li>Site Navigation - current www.icgfm.org web site navigation should be improved to facilitate information finding </li></ul><ul><ul><li>There is no search function by themes or category </li></ul></ul><ul><ul><li>Materials are not presented by subject matter </li></ul></ul><ul><ul><li>There are stale links, e.g. “Upcoming events” </li></ul></ul><ul><ul><li>Confusing links on the left (Missions and Programs, Board of Directors link but Publications does not) </li></ul></ul><ul><ul><li>Some links are dead </li></ul></ul><ul><li>Usability </li></ul><ul><ul><li>Content naming unintuitive, e.g. “DC Forum” ?? What is it? </li></ul></ul><ul><ul><li>Almost all content is in Word, PowerPoint or PDF </li></ul></ul><ul><ul><ul><li>Difficult to find via search engines </li></ul></ul></ul><ul><ul><ul><li>Public Fund Digest is one big document, making it particularly difficult to search </li></ul></ul></ul><ul><li>Global English </li></ul><ul><ul><li>The website text content is confusing to many non-native speakers, it needs to be adjusted to a global audience </li></ul></ul>
    8. 8. ICGFM Web Site 98% of Content: Valuable yet Buried difficult to find difficult site navigation no site search Only 1,164 visits April
    9. 9. April 2008 Statistics 414 143 46 35 32
    10. 10. New Web Technologies Provide Platform for “Social Computing” <ul><li>“ Social computing” (Web 2.0) is a new breed of software that provides social interaction and easy collaboration </li></ul><ul><ul><ul><li>Social Networks - Facebook, Ning </li></ul></ul></ul><ul><ul><ul><li>Photo/Video Sharing - Flickr, YouTube </li></ul></ul></ul><ul><ul><ul><li>Blogs (web journal) – MovableType, Blogger </li></ul></ul></ul><ul><ul><ul><li>Wikis (collaboration) – Wikipedia, WetPaint </li></ul></ul></ul><ul><li>Community building + knowledge transfer </li></ul><ul><li>Web 2.0 tools are an excellent vehicle for achieving ICGFM mission goals </li></ul>
    11. 11. Recommendation Step 1: Website Update <ul><li>Relatively easy – may provide an additional burden on content publishing to categorize new content </li></ul>Maintenance <ul><li>Roughly 2 person weeks </li></ul><ul><li>Likely 0 additional cost (depends on how site is currently updated) </li></ul>Implementation <ul><li>Require a content management tool (e.g. Drupal) </li></ul><ul><li>Moves away from “document” orientation – may be difficult for some people initially </li></ul>Disadvantage <ul><li>Optimized, well-organized website </li></ul><ul><li>Content more visible to search engines, visitors </li></ul><ul><li>Eliminate stale information and inactive links </li></ul>Advantage <ul><li>Navigation - make navigation more explicit, provide subject orientation </li></ul><ul><li>Content - break content up into smaller components </li></ul>Description
    12. 12. Existing Website Navigation HOPE PAGE Event Latest Presentation En español Mission & Programs Happenings Membership Membership Publications Board of Directors and Officers Membership Application Upcoming Events DC Forum ICGFM Mission and Programs Newsletter Presentations (+ Reports and Notices) Pub Fund Digest List of Members, Officers, Directors and By-laws Conference Presentations
    13. 13. Proposed Navigation HOPE PAGE ABOUT ICGFM JOIN THE ICGFM COMMUNITY PROGRAMS PUBLICATIONS FORUM Conferences Membership Mission (PFM) Journal GFM Wiki Board of Directors Members By-laws Meetings Presentations Newsletter Annual Conferences Reports and Notices Jobs and Internships Membership Application ICGFM Blog Members (link to Members Page) Contact us Research (IT) Standards GFM Blog Other Discussions Industry News
    14. 14. New Home Page Wireframe
    15. 16. Recommendation Step 2: Publishing to Web 2.0 Sites <ul><li>Some additional work or: content is provided on these sites and linked at www.icgfm.org </li></ul>Maintenance <ul><li>Less than a week (once Step 1 is complete) </li></ul><ul><li>May require a cost to host large numbers of documents </li></ul>Implementation Disadvantage <ul><li>Word-of-mouth marketing - could drive more people to www.icgfm.org </li></ul><ul><li>Communication - makes information accessible to a wider audience </li></ul>Advantage <ul><li>Online viewing – place ICGFM presentations at www.slideshare.net </li></ul><ul><li>Online reading - place ICGFM documents at www.scribd.com </li></ul>Description
    16. 17. Ideally
    17. 18. Even Better
    18. 21. Recommendation Step 3: Wiki (+ Forum, e.g. WetPaint) <ul><li>Editorial maintenance required </li></ul>Maintenance <ul><li>Would be best to start with some definitions </li></ul><ul><li>Can be free (ad driven) </li></ul><ul><li>Can be a hosted service </li></ul><ul><li>Could convert www.icgfm.org into a Wiki style </li></ul>Implementation <ul><li>Possible misuse, although ICGFM would have editorial control </li></ul><ul><li>Requires participation, otherwise will fall flat </li></ul>Disadvantage <ul><li>Collaboration - Provides a place to capture the knowledge of ICGFM experts and engage people </li></ul><ul><li>Communication - links to detailed content, makes ICGFM content more accessible </li></ul>Advantage <ul><li>Create a Governmental Financial Management (GFM) wiki like Wikipedia </li></ul>Description
    19. 22. Recommendation Step 4: Social Network <ul><li>Social networks tend to be self-maintaining </li></ul>Maintenance <ul><li>1 to 2 weeks to set up the social network </li></ul><ul><li>Would require engaging some ICGFM people to create content and create profiles </li></ul>Implementation <ul><li>Requires participation to prosper </li></ul><ul><li>Could become dominated by “squeaky wheels” or get outside the mandate of ICGFM </li></ul>Disadvantage <ul><li>Provides an interactive forum for ICGFM member interaction and knowledge transfer </li></ul><ul><li>Enables ICGFM to tailor conferences to better meet demand + word-of-mouth promotion </li></ul>Advantage <ul><li>Create an ICGFM social network on Ning or Facebook </li></ul>Description
    20. 23. Eventually
    21. 24. Conclusions <ul><li>Staged approach should work best </li></ul><ul><li>Enable ICGFM to see the uptake of each technology </li></ul><ul><li>May 2008 proof-of-concept Blog will provide insight </li></ul>
    22. 25. Additional Slides
    23. 27. Flickr image embedded in blog
    24. 29. Slide Show embedded in blog
    25. 31. YouTube embedded in blog

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