Presented by Tony Gleeson, as part of the Wiley Professional Learning seminar, 'Across the Professions'. For info visit http://wileyprolearning.wordpress.com or follow us @WileyProLearn

1. CPA Australia
Tony Gleeson
Executive General Manager
Member Knowledge

2. Presented at the Wiley seminar
Professional Development
Across the Professions
Melbourne, 1 March 2012
#pdmelb
wileyprolearning.wordpress.com

3. Today’s Presentation
+ Exposure to CPA Australia
+ Career Guidance System
+ Overall Approach To Professional Development

4. CPA Australia
+ 125 year old membership body for Finance and Accounting Professionals
+ 139,000 members in 110 countries
• 30,000 candidates sitting exams – 5 years work and study to qualify
• 30% live and work outside of Australia
• 60% new members are women
• Over 3,000 face to face events worldwide each year
+ Demographics
• Under 30 : 20%
• 30-39 : 35%
• 40-49 : 22%
• 50-59 : 17%
• 65+ : 6%

5. CPAs working around the world
Countries where CPAs live or work
Major cities where CPAs live or work

6. CPA Australia’s Corporate Plan

7. Top Four Reasons For Joining CPA Australia
+ Develop my career / Improve my job prospects
+ Support my development of knowledge and skills
+ Keep up to date with development and issues
+ Obtain credentials
– Annual Business & Professions Study : Beaton Consulting 2008

8. What are employers looking for in our members?
+ Communication skills + Problem solving skills +Teamwork skills
+ Client Facing skills + Project management skills +Management skills
+ Analytical skills + Business Development skills +Technological skills
Leaders who can add value to the business

9. What it is ?

10. + Based on Four Areas that offer a career advantage
 Encourages active participation and ownership of learning and development plan.

11. Career Guidance System Home Page

12. Select Level of Assessment

13. Define Your Goal

14. Self Assessment

15. Le Level of Competency

16. Level of Competency

17. Review Your Assessment

18. Your Knowledge Guide

19. Access To Resources

20. Generate Your Knowledge Guide

21. Generate Your Knowledge Guide

22. + Career planning tool
+ Based on learning outcomes we know
employers want
+ Enables direct link to online content
that is tailored to the user’s career
aspirations

23. CPA Congress & Professional Development Events
+ Over 1,000 face to face events globally per year
+ Congress 10,000+ attendees
+ A suite of initiatives to innovate
CPA Congress:
• Blog
• Community / Virtual Q&A
• Video recordings
• Virtual world event

24. Virtual Learning Technologies
+ Convenient
+ No travel & time out of office
+ Concise
+ Live and interactive

25. Good Practice Guide transformed into wiki
What it is…
 practical: analytical tools, case studies, template policies & procedures
 peer-reviewed contributions: top 20 corporations, regulators, individual members
 collaborative: members provide feedback on what to include and update
Where it’s going…
 Wiki of member-generated
content
 Collaborative ‘know-how’ that
members can access worldwide

26. Relevance & Reach: The Power of Social Networking

27. Linked In

28. New Ways of Learning and Connecting

29. Community+ Guidelines
+ Respect the community
+ Content fairness – it‟s a two way street
with acknowledgment
+ Security – „if in doubt, keep it out‟
+ Non-commercial
+ Not professional advice
+ The host rules: we reserve the
right to have the final say

30. Conversation - microblogging

31. Samples of Thought Leadership Materials

32. ITB: e-magazine + digital magazine
+ Features of ITB e-magazine include:
• Mobile friendly, audio, translations, back issues
+ INTHEBLACK.com

33. CPA Website : Member Services

34. Moving Forward …
“However beautiful the strategy,
you should occasionally look at the results”
Sir Winston Churchill

35. Tony Gleeson
Executive General Manager Member Knowledge
tony.gleeson@cpaaustralia.com.au / 0478-554-041