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1




Social
Commerce

The Opportunity
for Brands


Dr Paul Marsden
Social Media Strategist
Syzygy Group

p.marsden@syzygy...
2



Social Commerce


    WHAT
   SO WHAT
  WHAT NOW
3



Social Commerce


    WHAT
   SO WHAT
  WHAT NOW
4



    Social Commerce


“Selling with Social Media”
4



      Social Commerce


“Selling with Social Media”

 Social commerce: Subset of electronic commerce that
 involves u...
5




What: “Social commerce is the concept of
word of mouth applied to e-commerce”
6




What: Two Kinds of Social Commerce
1) social media on e-commerce platforms
7




What: Two Kinds of Social Commerce
2) e-commerce on social media platforms
8




What: Six Basic Toolsets
9




1. Ratings & Reviews
10




2. Social Shopping
11




3. Referrals & Recommendations
12




4. Forums & Communities
13




5. Social Media Optimization
14




6. Social Ads & Apps
15



Social Commerce


    WHAT
   SO WHAT
  WHAT NOW
16



Social Commerce


    WHAT
  SO WHAT
  WHAT NOW
17




So What:
1) Monetize your social media investment
18

                                              co
                                            do nve
                  ...
19

                                                       co
                                                     do nve
...
20




So What:
3) Gather market insight
21




So What:
4) Boost e-commerce sales (traffic, conversion, order value)
22




So What:
5) Improve customer loyalty by enhancing user experience
23




So What:
6) Activate word of mouth (referral) value
24




So What:
7) Differentiate yourself from the competition
25



Social Commerce


    WHAT
   SO WHAT
  WHAT NOW
26



Social Commerce


    WHAT
   SO WHAT
  WHAT NOW
27
28




What Now? There is no rule book - you get to
create the future!
29




                             We
                             Social




What Now? Not rocket science:
Social commer...
30




            Listen
            Experiment
            Apply
            Develop

What Now?
Deploy the LEAD strategy
31




LISTEN - social media monitoring and competitor monitoring - how
are others using social commerce?
32




EXPERIMENT trial a number of low cost/effort pilot
tests. Create ROI models
33




APPLY learnings with a creative solution based on what works
and that fits your digital strategy
34




DEVELOP constantly evolve to beat user expectations - deliver “joy
of use” with new insights and technology
35




“It’s not the strongest that
survives. Nor the most
intelligent. It’s the one
most adaptable to
change”
36




            Thanks!
http://www.socialcommercetoday.com
           http://syzygy.net
  For copies: p.marsden@syzygy....
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Social commerce the opportunity for brands

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A short presentation opportunities in social commerce opportunities for brands - with examples from Levi's, Disney, P&G, Starbucks, Dell, Diesel

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Transcript of "Social commerce the opportunity for brands"

  1. 1. 1 Social Commerce The Opportunity for Brands Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  2. 2. 2 Social Commerce WHAT SO WHAT WHAT NOW
  3. 3. 3 Social Commerce WHAT SO WHAT WHAT NOW
  4. 4. 4 Social Commerce “Selling with Social Media”
  5. 5. 4 Social Commerce “Selling with Social Media” Social commerce: Subset of electronic commerce that involves using social media* to assist in the online buying and selling of products and services. * online media that supports social interaction and user contributions,
  6. 6. 5 What: “Social commerce is the concept of word of mouth applied to e-commerce”
  7. 7. 6 What: Two Kinds of Social Commerce 1) social media on e-commerce platforms
  8. 8. 7 What: Two Kinds of Social Commerce 2) e-commerce on social media platforms
  9. 9. 8 What: Six Basic Toolsets
  10. 10. 9 1. Ratings & Reviews
  11. 11. 10 2. Social Shopping
  12. 12. 11 3. Referrals & Recommendations
  13. 13. 12 4. Forums & Communities
  14. 14. 13 5. Social Media Optimization
  15. 15. 14 6. Social Ads & Apps
  16. 16. 15 Social Commerce WHAT SO WHAT WHAT NOW
  17. 17. 16 Social Commerce WHAT SO WHAT WHAT NOW
  18. 18. 17 So What: 1) Monetize your social media investment
  19. 19. 18 co do nve n’t rs a reg ring tion ist ca s er sh s So What: 2) Solve your problem of social media ROI
  20. 20. 19 co do nve n’t rs a reg ring tion ist ca s er sh s ROI = Money in - Money Out i.e. it’s a business metric So What: 2) Solve your problem of social media ROI
  21. 21. 20 So What: 3) Gather market insight
  22. 22. 21 So What: 4) Boost e-commerce sales (traffic, conversion, order value)
  23. 23. 22 So What: 5) Improve customer loyalty by enhancing user experience
  24. 24. 23 So What: 6) Activate word of mouth (referral) value
  25. 25. 24 So What: 7) Differentiate yourself from the competition
  26. 26. 25 Social Commerce WHAT SO WHAT WHAT NOW
  27. 27. 26 Social Commerce WHAT SO WHAT WHAT NOW
  28. 28. 27
  29. 29. 28 What Now? There is no rule book - you get to create the future!
  30. 30. 29 We Social What Now? Not rocket science: Social commerce is about people not technology
  31. 31. 30 Listen Experiment Apply Develop What Now? Deploy the LEAD strategy
  32. 32. 31 LISTEN - social media monitoring and competitor monitoring - how are others using social commerce?
  33. 33. 32 EXPERIMENT trial a number of low cost/effort pilot tests. Create ROI models
  34. 34. 33 APPLY learnings with a creative solution based on what works and that fits your digital strategy
  35. 35. 34 DEVELOP constantly evolve to beat user expectations - deliver “joy of use” with new insights and technology
  36. 36. 35 “It’s not the strongest that survives. Nor the most intelligent. It’s the one most adaptable to change”
  37. 37. 36 Thanks! http://www.socialcommercetoday.com http://syzygy.net For copies: p.marsden@syzygy.net
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