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Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
Social commerce the opportunity for brands
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Social commerce the opportunity for brands

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A short presentation opportunities in social commerce opportunities for brands - with examples from Levi's, Disney, P&G, Starbucks, Dell, Diesel

A short presentation opportunities in social commerce opportunities for brands - with examples from Levi's, Disney, P&G, Starbucks, Dell, Diesel

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  • 1. 1 Social Commerce The Opportunity for Brands Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  • 2. 2 Social Commerce WHAT SO WHAT WHAT NOW
  • 3. 3 Social Commerce WHAT SO WHAT WHAT NOW
  • 4. 4 Social Commerce “Selling with Social Media”
  • 5. 4 Social Commerce “Selling with Social Media” Social commerce: Subset of electronic commerce that involves using social media* to assist in the online buying and selling of products and services. * online media that supports social interaction and user contributions,
  • 6. 5 What: “Social commerce is the concept of word of mouth applied to e-commerce”
  • 7. 6 What: Two Kinds of Social Commerce 1) social media on e-commerce platforms
  • 8. 7 What: Two Kinds of Social Commerce 2) e-commerce on social media platforms
  • 9. 8 What: Six Basic Toolsets
  • 10. 9 1. Ratings & Reviews
  • 11. 10 2. Social Shopping
  • 12. 11 3. Referrals & Recommendations
  • 13. 12 4. Forums & Communities
  • 14. 13 5. Social Media Optimization
  • 15. 14 6. Social Ads & Apps
  • 16. 15 Social Commerce WHAT SO WHAT WHAT NOW
  • 17. 16 Social Commerce WHAT SO WHAT WHAT NOW
  • 18. 17 So What: 1) Monetize your social media investment
  • 19. 18 co do nve n’t rs a reg ring tion ist ca s er sh s So What: 2) Solve your problem of social media ROI
  • 20. 19 co do nve n’t rs a reg ring tion ist ca s er sh s ROI = Money in - Money Out i.e. it’s a business metric So What: 2) Solve your problem of social media ROI
  • 21. 20 So What: 3) Gather market insight
  • 22. 21 So What: 4) Boost e-commerce sales (traffic, conversion, order value)
  • 23. 22 So What: 5) Improve customer loyalty by enhancing user experience
  • 24. 23 So What: 6) Activate word of mouth (referral) value
  • 25. 24 So What: 7) Differentiate yourself from the competition
  • 26. 25 Social Commerce WHAT SO WHAT WHAT NOW
  • 27. 26 Social Commerce WHAT SO WHAT WHAT NOW
  • 28. 27
  • 29. 28 What Now? There is no rule book - you get to create the future!
  • 30. 29 We Social What Now? Not rocket science: Social commerce is about people not technology
  • 31. 30 Listen Experiment Apply Develop What Now? Deploy the LEAD strategy
  • 32. 31 LISTEN - social media monitoring and competitor monitoring - how are others using social commerce?
  • 33. 32 EXPERIMENT trial a number of low cost/effort pilot tests. Create ROI models
  • 34. 33 APPLY learnings with a creative solution based on what works and that fits your digital strategy
  • 35. 34 DEVELOP constantly evolve to beat user expectations - deliver “joy of use” with new insights and technology
  • 36. 35 “It’s not the strongest that survives. Nor the most intelligent. It’s the one most adaptable to change”
  • 37. 36 Thanks! http://www.socialcommercetoday.com http://syzygy.net For copies: p.marsden@syzygy.net

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