In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year. Buy a beautiful physical copy now: bit.ly/printMoCo
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Perspectiva socio jurídica de la educación inclusiva en BarranquillaAgustin Oyola Vivero
¿Cuál es la Perspectiva socio jurídica de la educación inclusiva, caso específico de estudiantes adoptados por parejas de la comunidad LGBTI en Barranquilla 2016?
Presentation by Michael Hutak, Director, Oceania, One Laptop per Child at the Asia‐Pacific Regional Forum on ICT Applications, UN Centre in Bangkok, 18-20.
Hosted by the ITU and UNESCAP
Program pdf -- http://bit.ly/ifodmS
Talk by Michael Hutak, Australian Institute for International Affairs, Sydney, 29 March 2011
From the perspectives of humanitarian aid, human development and human rights, contributing to global efforts to bridge the digital divide should be an urgent and central priority of Australia’s aid program.
http://bit.ly/1yNeUyr
Presentation by Michael Hutak, OLPC Oceania Director, at the South Pacific ICT Expo, University of the South Pacific, Suva, Fiji, July 21, 2011 on the occasion of a signed MOU between OLPC and USP
See: http://bit.ly/rrMeLn
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
E-Commerce Manger Pam Aungst gave a presentation on January 19, 2012 to the Society of Plastics Engineers, detailing how B2B companies with long and complex sales cycles can use inbound marketing and social media to build leads.
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Slides: Stories, Numbers & Conversations: Nokia's social media marketing prin...Antony Mayfield
Slides from the webinar presentation about Brililant Noise's paper "Stories, Numbers & Conversations: Nokia's principles for social media marketing".
A video of the presentation by Antony Mayfield, Founding Partner at Brilliant Noise and Craig Hepburn, Director Digital and Social at Nokia can be seen at http://vimeo.com/brilliantnoise/nokiapaper
The paper outlines Nokia's global strategy for social media. It was developed with Brilliant Noise, a digital strategy agency. It includes Nokia's six guiding principles for social media marketing, along with supporting case studies.
Download the paper at htpp://brilliantnoise.com/nokiapaper
Similar to Five Social Media Trends [DFW 5.6.12] (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
5. What is social media? Simply put:
It’s an idea worth talking about. And it’s a mindset.
Technology means great ideas spread, and get fueled, faster.
Social media is not:
- A budget bucket
- A stand alone pursuit
5
7. What is social commerce? Simply put:
The recognition that consumer actions are
currency.
The exchange rate is constantly being defined.
The goal? To turn conversion into conversation.
And conversation into conversion.
7
9. Social Commerce
Interactions become a trade. The more you tweet the
lower the cost – in a controlled environment for Uniqlo.
10. Social Commerce
Amazon’s sharing functionality on their confirmation
page is a great example of turning conversion into
conversation.
10
11. Social media trend 1 of 5:
The shift from verbal to visual
“Yelp posts are extreme – they review if they love something or hate it.
There’s very little in-between. Visual and tagging
help give a voice to the silent majority.”
- A Fluid client
[Instagram, Pinterest, FB Timeline]
11
12. The shift from verbal to visual
Pinterest served up 2.3B page impressions to 4M unique
visitors in March 2012. In 25 months it’s become the 3rd
largest social network. People shop across brand
(Polyvore, Gap).
12
13. The shift from verbal to visual
Copycats abound. And visual design of websites has
been changed dramatically – in a way that also happens
to work well on mobile.
13
14. The shift from verbal to visual
VW’s Rock-n-Scroll site takes cues from Facebook’s
timeline. Engagement per brand post up 46%. Fan
engagement rate up 14% (annualized). The fold is dead.
14
15. The shift from verbal to visual
National Geographic and The North Face use Instagram
to document Everest summit.
15
16. The shift from verbal to visual.
NetFlix introduced visual navigation to make it easier for
kids to find their favorites (which reeks havoc on their
recommendation engine).
16
17. The shift from verbal to visual
Microsoft acquired VideoSurf for $100M in 11/11. Visual
has big implications for search – this provides a solution
for video.
17
18. What “The shift from verbal to visual” means for your portfolio companies:
There are new ways to “listen” to their
consumers.
A lot of feedback exists out there – but it hasn’t been sent directly to you.
18
19. Social media trend 2 of 5:
Me-commerce
“NikeID was created in 1999. Why is this a trend in 2012?”
– Me playing devil’s advocate
Custom product can be 20-40% above mass production price.
- Pedrazzoli et al
19
20. Me-commerce
Achieved Master or Epic level in EA’s Madden NFL? Get
your own superbowl ring to prove it (and you have to
have the code to prove it too).
20
21. Me-commerce
Reebok has seen such success with their custom shoes
that they gave it it’s own store – displaying every user
created shoe as inventory. Inventory on demand.
21
22. Me-commerce
Timbuk2 starts customization with choice colors – not
an overwhelming blank slate. Bike messengers deliver
same day if you live in San Francisco.
22
24. What “Me-commerce” means for your portfolio companies:
An opportunity for margin (minus
manufacturing costs) OR a way to market that
resonates.
Increasing sharing occurs when consumers
feel they got something “just for me.”
24
25. Social media trend 3 of 5:
Kill campaigns. Launch projects.
“Think ideas born to love, not built to die.”
- Contagious Magazine
25
26. Kill campaigns. Launch projects.
Patagonia encouraged consumers to not buy on the
biggest sales weekend of the year. It generated PR (&
debates) for their Common Threads Initiative.
26
27. Kill campaigns. Launch projects.
Foot Locker created a visual wiki of every sneaker ever
made – well any sneaker consumers uploaded.
Sneakheads went wild – Foot Locker gained cred.
27
28. Kill campaigns. Launch projects.
Sprint focused on what you can do with their
phones vs. the phones themselves. The result just
felt good.
29. Kill campaigns. Launch projects.
AmEx positioned themselves as the credit card for small
businesses – giving kick back when the cards are used
at registered local shops.
29
30. What “Kill campaigns. Launch projects.” means for your portfolio
companies:
Think of marketing budgets as opportunities to
start something.
The best investments live on beyond cyclical spending.
30
31. Social media trend 4 of 5:
Everyone is an entrepreneur
“You should be investing in 3-year-olds if they know what they are doing.”
- Seth Priebatsch, CEO, SCVNGR
31
32. Everyone is an entrepreneur
Stella & Dot modernized the tupperware / Avon lady
model – and empowers women in the process. Digital
extends stylist business.
32
33. Everyone is an entrepreneur
KickStarter is VC funding without the expectation of pay
out. It started with art and has exploded in video games
and products (usually Apple related products).
33
34. Kill campaigns. Launch projects.
Mix and match your own album, design and cover then
promote it. You get a cut of any of “your albums” sold.
35. Everyone is an entrepreneur
Converse is using a Facebook app to find testers who
want to customize shoes and then sell them in their
own shop. 35
36. What “Everyone is an entrepreneur” means for your portfolio companies:
The market is more open to reveal what’s
resonating.
It also, potentially, means more competition to get in early.
36
37. Social media trend 5 of 5:
Divine data
Full disclosure: Data is some form or another has
been in every one of my trend decks since 1996.
37
38. Divine Data
Facebook paid $28.57 35M times to acquire Instagram.
The per user cost put it in perspective.
38
39. Divine Data
Twitter usage during real-time TV shows is causing
people to actually watch in prime-time vs. time-shifting
and recording.
39
40. Divine Data
Khan Academy bring gaming to education. Experiences
change based on where you are in the testing tree –
and how you perform.
40
41. • TNF- Virtual fit guide
Divine Data
The North Face is using virtual measuring techniques to
solve the issue of fit for consumers – and decrease
returns.
41
42. What “Divine data” means for your portfolio companies:
Everything. (except your intuition)
Mine what exists to inform your next steps.
42
43. Five social media trends:
1. The shift from verbal to visual
2. Me-commerce
3. Kill campaigns. Launch projects.
4. Everyone is an entrepreneur
5. Divine data
43
44. 1 of 2 extra social media trends:
Sell something that already exists.
“I thought the idea was crazy. Are people really going to do this? I would
never do this.”
- Y Combinator co-founder Paul Graham re: Airbnb
44
45. Sell something that already exists
ColaLife uses existing delivery routes of cola
companies like Coke to distribute medicine and
health supplies in developing countries.
45
46. 2 of 2 extra social media trends:
Recurring payments
“57% of people who join gyms don’t go – and they don’t cancel their
membership.”
- I made this up but I bet it’s true
46