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#IntroToDigitalMarketing
A PRESENTATION BY @munindrazinzuvadia
@munindrasoni99@munindra_15@munindrasoni
WHAT
YOU’LL LEARN ?
• WHAT IS MARKETING?
• DEFINITION OF DIGITAL MARKETING
• TIMELINE OF DIGITAL MARKETING
• WHY IS DIGITAL MARKETING SO TRENDY?
• TYPES OF DIGITAL MARKETING
BUT WAIT....
WHAT IS MARKETING
THE ACT OF
PROMOTING
AND SELLING
PRODUCTS OR SERVICES,
INCLUDING MARKET RESEARCH
AND ADVERTISING.
LET’S GET BACK TO
DIGITAL MARKETING
DEFINITION?
THE
PROMOTIONOF A PRODUCT,
A SERVICE
OR A BRAND
ON DIGITAL
MEDIA
TIMELINE OF
DIGITAL
MARKETING
WHY
IS DIGITAL
IT IS CHEAPALL YOU NEED IS SKILL
EASYTO ANALYSE
YOU HAVE NICE GRAPH
TO WATCH EVALOLUTION
OF YOUR WORK.
WORLDWIDE
THE WORLD IS YOUR LIMIT
LET’S GET INTO IT !
AREAS OF
DIGITAL
MARKETING
SEARCH
MARKETING
ENGINE
CONTENT
MARKETING
SOCIAL
MEDIA
MARKETING
AFFILIATE
MARKETING
SEARCH
ENGINE
MARKETING
= SEO + SEA
SEARCH ENGINE OPTIMIZATION
93% ONLINE EXPERIENCE
BEGINS WITH A
S E A R C H E N G I N E
5
67%
TH E FIRST
RESULTS IN
G O O G L E
GET OF ALL
CLICKS.
SEARCH ENGINE ADVERTISING
CLICK-THROUGH RATE
I N C R E A S E
IMPROVE
T H E B R A N D
COST STRATEGY
EFFECTIVE
CONTENT
MARKETING
A T T R A C T A T T E N T I O N
TRAFFIC = ATTENTION => MONETIZE
VIDEO
PODCASTS BLOG POST
INFOGRAPHICS
C R E A T E L O Y A L T Y
CREATE VIRAL CONTENT
GIVE VALUABLE INFORMATION
CREATE RECIPROCITY
CONTENT MARKETING
MEDIA
MARKETING
SOCIAL
SOCIAL MEDIA MARKETING
I N S T A N T
R E S U L T S
M E A S U R A B L E
CROSS-PLATFORM
DISTRIBUTION
MARKETING
AFFILIATE MARKETING
THE MERCHANT
THE NETWORK
THE PUBLISHER
THE CUSTOMER
THANK YOU

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