Uploaded byShereen Badr
Digital Marketing Strategy
The document outlines a comprehensive digital marketing strategy presented by Shereen Badr, a digital marketing manager with over 10 years of experience. It covers essential components such as the digital marketing landscape, situation analysis, objective setting, strategy development, and tactical execution, emphasizing the importance of understanding customer behavior, competitive analysis, and goal setting. Additionally, it highlights the use of various digital marketing tools and resources for effective implementation and monitoring.
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Digital Marketing Strategy
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- 2. Shereen Badr Digital MarketingManager Imfnd Have more than 10 years experience in Digital marketing field, these experiences in Inbound Marketing (SEO, Social Media Strategist, Monitoring and creative marketing), Working as SEO & PPC trainer and consultant for many companies in Egypt & MENA. Train over than 1000 + people in SEM & Digital Marketing Fundamentals. Digital Marketing Manager & Trainer - IMFND Former Search Engine Marketing Manager for Bezaat. SEM Manager – Intermark SEM Consultant for +15 Cross the MENA. Hello it’s me @shereen_badr
- 3. Table of Contents •Digital Marketing landscape • Situation analysis. Where are we now? Understanding your online marketplace. • Objective setting. Where do we want to be? Setting useful, actionable objectives. • Strategy. How are you going to achieve the goals? Setting a meaningful strategy. • Tactics. The details of strategy. • Actions and Controls. Making it happen. @shereen_badr
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- 5. Global Digital landscape 7.395 Billion Total Population Active Internet Users Activesocial media accounts Unique Mobile Users Active Mobile social accounts 3.419 Billion 2.307 Billion 3.790 Billion 1.968 Billion @shereen_badr
- 6. Digital In Egypt 92.45 Million Total Population Active Internet Users Activesocial media accounts Mobile connections Active Mobile social accounts 48.30 Million 30 Million 94.8 Million 23.00 Million @shereen_badr
- 7. Why Digital Marketing? @shereen_badr
- 8. Digital Marketing SEM (SEO– PPC ) Social Media Marketing Online Advertising Mobile Marketing Games Marketing Affiliate Marketing Email Marketing @shereen_badr
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- 11. Situation analysis Where arewe now? Understanding your online marketplace @shereen_badr
- 12. Understand Customer Industry Environment(Market) Macro Environment Internal Factors Context CompetitionCustomerCompany characteristics, behaviors, needs ,wants , Types , buying journey , Expectations and Trends Environmental Scanning PESTEL Forecasting Scenarios Internal Strengths & Weaknesses Critical Success Factors Market Size, Trends, Growth, Structure, competition mapping Threat & Opportunities “ SWOT Analysis @shereen_badr
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- 16. PPC Audit • Evaluate yourad creative • Ad copy • landing pages • Display • Keywords • Publishers • CPC • Conversion @shereen_badr
- 17. • Competitive analysis •Engagement evaluation • Channels Audit • Content Audit • Trends • Insights @shereen_badr
- 18. • Content strategy •Audience evaluation • Content optimization • Content Calendar • Content Editorial @shereen_badr
- 19. Competitive Analysis Tools •For SEO : Alexa , similar web , Moz , Google page speed , Google mobile friendly test , ahrefs, majestic, screamingfrog, Google Analytics and google webmaster tools • For Social : bitly , socialbakers, likealyzer , rivaliq , Followerwonk, web.Mention, • For PPC : Google Adwords , similar web , Alexa • Manual Analysis : Content , UX , Brand voice @shereen_badr
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- 21. Know your customerby : @shereen_badr
- 22. 2. Setting Objectives-Where do we want to be? S - Specific. Are your goals clear and specific? M - Measured. Can your goals be measured? A - Actions. What actions will make them happen? R - Realistic. Are they achievable goals? T - Time. Will they meet your deadlines? @shereen_badr
- 23. 3. Strategy Howare you going to achieve the goals? @shereen_badr
- 24. Segmentation and Targeting •Online Targeting : • 1. Customer profile characteristics (demographics). • 2. Customer value - current and future. • 3. Customer multi-channel behaviour (channel preference). • 4. Customer personas including psychographics @shereen_badr
- 25. • ❏Name andPhoto • ❏ Background Information • ❏ Quote • ❏ Goals • ❏ Challenges, Fears and Problems • ❏ Values • ❏ Buying Decision Process • ❏ Solutions (Optional) @shereen_badr
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- 28. Online representation orpresence Content strategy Digital channels Social Media strategy Your website SEO strategy PPC strategy @shereen_badr
- 29. 4. Tactics -How To Execute Your Plan? The details of strategy @shereen_badr
- 30. 5. Actions -Who Is In Charge? and when should it get done @shereen_badr
- 31. 6. Control -Monitor & Measure@shereen_badr
- 32. Digital Marketing resources •http://bit.ly/Digitalresources @shereen_badr
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