why we use social media.

1. Presented By:
Shahbaz sharif 048
Ali Ikram 001
Mohi-u-din 03
Ghullum jillani 021
SocialMedia

3. Contents
 What is social media ?
 Tools of social media.
 Founders of popular social media websites. • Statistics of
popular social media platforms.
 Social media users statics 2016.
 Mobile platforms
 Usage facts
 Why use social media ?
 Social media & social marketing
 The Impact of Social Media on Commerce
 Negative Effects
 Positive Effects
 Questions
 Message of the topic.

4. What is Social Media ?
 Social media refers to interaction among people
in which they create, share, and/or exchange
information and ideas in virtual communities and
networks.
 “Social” – refers to instinctual needs humans
have to connect with other humans
 “Media” – what we use to make connections
with other humans
 “Social Media” – Media used for social
interaction

5. Popular Social Media Tools And Websites
 Whatsapp
 Twitter
 Facebook
 Instagram
 Youtube
 Google+
 Pinterest
 Blogging Platforms [Tumblr, Blogger]

6. Founders of Popular Social Media
websties.
 Facebook. (Mark Zuckerberg) •
 Google. (Larry Page & Sergey Brin)
 Whatsapp. (Jan Koum & Brian Acton)
 Instagram. (Kevin Systrom & Mike Krieger)
 Youtube. (Chad Hurley , Steve Chen & Jawed
Karim)
 Twitter. (Evan Williams , Jack Dorsey , Noah
Glass & Biz Stone)

7. Statics of popular Social Media
Platforms

8. ALI IKRAM 001

9. Social Media Users Statics 2016
 Facebook 1.6 Billion
 Youtube 1 Billion
 Google+ 440 Million
 Instagram 430 Million
 Linkedin 429 Million
 Twitter 325 Million
 Tumblr 230 Million
 Pinterest 110 Million

10. Mobile Platform
 More than half of Pakistan’s 19 crore population
is under 35 years of age and is at the forefront of
mobile phone revolution.
 More than 50% of youth in Pakistan prefers
Whatsapp/WeChat over SMS.
 Increased irrational use, prank calls, unwanted
message/interaction.

11. Some Facts
 Pakistan has 30 million Internet users, on an
average, Pakistani web users spend 26 minutes
online each day.
 15 million users experience Internet on their
smart phones and this number is expected to
grow to 45 million by 2020.
 Age group of 15-24 are the highest number of
social media users, on an average Facebook is
visited at least thrice a day.
 67 percent of the teenagers are friends with
strangers!!
 Fake Profiles are increased in a huge number.

12. MOHI-U-DIN
0043

13. Why use social media ?
 Being on social media lets people (social media
users) know that we care and are
listening/keeping up to date with the current
trends
 Open to new ways of getting in touch and sharing
knowledge
 Can act as a motivational tool, reintroduce
care/concern about the environment to people

14. Social media & social marketing
 Social media is a way to expand social marketing
to the internet
 Ways to influence and change public behavior
 Target an audience with most potential for action
 Product, price, place, promotion
 Message: convenient, personal, simple, fun,
memorable, persuasive
 Social media is a way of “talking” to your target
audience

15. The Impact of Social Media on
Commerce
 The rise of social media means it’s unusual to find
an organization that does not reach its customers
and prospects through one social media platform
or another.
 Companies see the importance of using social
media to connect with customers and build
revenue.
 Businesses have realized they can use social
media to generate insights, stimulate demand,
and create targeted product offerings.

17. SHAHBAZ
SHARIF 0048

18. Negative Effects
 Teens who use Facebook more may have
psychological disorders, including antisocial
behaviors, mania and aggressive tendencies.
 Can be Distractive. People check
Facebook/Whatsapp very frequently.
 The Desire to Compare: We compare ourselves to
others in terms of looks, travelled destinations,
shopping sprees, friends and so on.
 Radiation: Phone calls, internet over phone, even
idle phone has a lot of radiation around it.
 Eye Problems: Prolonged use of display screens
may weaken eye sight.

19. Negative Effects (CONTINUED)
 Addiction: Internet shopping, online chatting can
be addictive.
 Effect on health: Sitting all day in front of
laptops/computers may disturb body metabolism.
 Reduction in physical activities.

20. Positive Effects
 Helps in conversation around the world.
 Data, information can be exchanged easily.
 Money over SMS can be saved by using
whatsapp.
 Information can be directly sent to large number
of people easily.
 Helps in avoiding boredom.
 A local businessperson may expand his business
over websites.
 Helps in making friends and meeting new people.
 Helps in seeking new job offers.

21. Message of the topic
 Although social media is a time consuming
activities but you can learn a lot while reading and
sharing a valuable information .
 Somehow now a days social media has become
a valuable profit earning platform.
 Social media reaches users in a shorter amount
of time
 Social Media gives audiences an opportunity to
give feedback