SlideShare a Scribd company logo

Social Commerce for luxury

•
•
Paul Marsden
Paul Marsden

A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity

Business
1 of 31
Download to read offline
1 Social Commerce for Luxury Brands From Conversation to Conversion Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
2 Social Media x Online media that supports social interaction and user contributions Social Commerce x Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services Social Commerce: Selling with Social Media
3 Social Commerce: Selling with Social Media
S 4 Social Media Offline Retail Retail Store Tabs Newsfeed Stores Online Retail Plugging Retail into Social + Social into Retail
5 Facebook feed YouTube / plugins /store channel  offline retail online retail retail blog twitter feed From Conversation to Conversion
6 Retail Sales Social Retail + Media Sales + N ↑ Footfall ↑ Conversion ↑ Order Value ↑ Loyalty ↑ Advocacy Allows Measurement of Social Media ROI
7 Social Media Luxury Inclusive Exclusive Accessible Inaccessible Popular Elite User Generated Genius Generated Cult of the Amateur Cult of Designer Let Go Stay in Control But Does Luxury Fit with Social Media?
8 Luxury Brands Don’t Discount! Overwhelming Reason (or Don’t Want to be Most People Connect Seen to Discount) With Brands: Deals & Discounts The Big Issue: Promotions
9 How Can Luxury Brands Shift Stock with Social Media without Price Promotions & whilst Retaining Exclusivity?
10 Price Promotions 1. Offer Exclusive Access
11 Price Promotions 1. Offer Exclusive Access
12 Price Promotions 1. Offer Exclusive Access
13 Price Promotions 1. Offer Exclusive Access
14 Price Promotions 1. Offer Exclusive Access
15 Price Promotions 1. Offer Exclusive Access
16 Price Promotions 1. Offer Exclusive Access
17 Price Promotions 1. Offer Exclusive Access
18 Price Promotions 2. Offer Exclusive Information
19 Price Promotions 2. Offer Exclusive Information
20 Giving the Inside Scoop to Style Bloggers Half Half Price Promotions 2. Offer Exclusive Information
21 Daily Trainer Sales Up 33% Price Promotions 3. Offer Exclusive Experiences
22 Price Promotions 3. Offer Exclusive Experiences
23 Price Promotions 3. Offer Exclusive Experiences
24 Social shopping tools-> conversion up 162% Price Promotions 3. Offer Exclusive Experiences
25 Bringing the Flagship Store Experience Online Price Promotions 3. Offer Exclusive Experiences
26 Price Promotions 3. Offer Exclusive Experiences
27 Price Promotions 3. Offer Exclusive Experiences
28 Social & Luxury Fashion Use Social to Offer... Price Promotions ↑ Conversion (contra Conversation) Exclusive Access ↑ Loyalty (Retention / Exclusive Information ROI Lifetime Value) Exclusive Experiences ↑ Advocacy (Acquisition / Referral Value)
29 Thanks http://socialcommercetoday.com
30 Appendix
31 PR (Reputation Management) $? (Money Out) $ (Money In) Internal Collaboration $? (Money Out) HR (Recruitment) $? (Money Out) Social Media Brand Building $? (Money Out) Sales & Marketing Social Commerce $ (Money Out) Customer Service $? (Money Out) Market Research / R&D $? (Money Out) ROI ROI = Money Out - Money In Why Social Commerce? Social Media Marketing with ROI

Recommended

Lululemon presentation
Lululemon presentationLululemon presentation
Lululemon presentationLauren Mastrofrancesco
 
LVMH Decision Making Assignment
LVMH Decision Making AssignmentLVMH Decision Making Assignment
LVMH Decision Making AssignmentJessica Allison
 
rolex ppt
rolex pptrolex ppt
rolex pptROHIT CHUGH
 
Shopping Centres & Retail Market Challenges
Shopping Centres & Retail Market ChallengesShopping Centres & Retail Market Challenges
Shopping Centres & Retail Market ChallengesSCG International
 
Rolex
RolexRolex
RolexHajira Vihaj
 
Gucci - Digital Audit
Gucci - Digital Audit Gucci - Digital Audit
Gucci - Digital Audit Pierre-Adrien Fischer
 
Brand(ed) content & Luxury Communications
Brand(ed) content & Luxury CommunicationsBrand(ed) content & Luxury Communications
Brand(ed) content & Luxury CommunicationsQualiQuanti et Brand Content Institute
 
Louis vuitton
Louis vuittonLouis vuitton
Louis vuittonmonisha bandhu
 

Recommended

Lululemon presentation
Lululemon presentationLululemon presentation
Lululemon presentationLauren Mastrofrancesco
 
LVMH Decision Making Assignment
LVMH Decision Making AssignmentLVMH Decision Making Assignment
LVMH Decision Making AssignmentJessica Allison
 
rolex ppt
rolex pptrolex ppt
rolex pptROHIT CHUGH
 
Shopping Centres & Retail Market Challenges
Shopping Centres & Retail Market ChallengesShopping Centres & Retail Market Challenges
Shopping Centres & Retail Market ChallengesSCG International
 
Rolex
RolexRolex
RolexHajira Vihaj
 
Gucci - Digital Audit
Gucci - Digital Audit Gucci - Digital Audit
Gucci - Digital Audit Pierre-Adrien Fischer
 
Brand(ed) content & Luxury Communications
Brand(ed) content & Luxury CommunicationsBrand(ed) content & Luxury Communications
Brand(ed) content & Luxury CommunicationsQualiQuanti et Brand Content Institute
 
Louis vuitton
Louis vuittonLouis vuitton
Louis vuittonmonisha bandhu
 
Paul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika MiinalaPaul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika MiinalaMiika Miinala
 
Luxury strategies: Vuitton Analysis
Luxury strategies: Vuitton AnalysisLuxury strategies: Vuitton Analysis
Luxury strategies: Vuitton AnalysisVaugier Antoine
 
Creation of brand
Creation of brandCreation of brand
Creation of brandKriace Ward
 
STARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketingSTARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secretRoshni Rajan
 
Louis Vuitton case study
Louis Vuitton case studyLouis Vuitton case study
Louis Vuitton case studyAlbertoBarbara1
 
Louis Vuitton
Louis VuittonLouis Vuitton
Louis VuittonClaudio Diniz
 
Shopping mall - trends
Shopping mall - trendsShopping mall - trends
Shopping mall - trendsCommunication Unlimited
 
Rolex
Rolex Rolex
Rolex Noor Utsha
 
Marketing plan presentation
Marketing plan presentationMarketing plan presentation
Marketing plan presentationoliviallagostera
 
The Luxury Brand Market & Consumer
The Luxury Brand Market & ConsumerThe Luxury Brand Market & Consumer
The Luxury Brand Market & ConsumerPolestar Communications
 
The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
 
Strategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in ChinaStrategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in ChinaVictoria Paskannaya
 
Marketing case of lvmh
Marketing case of lvmhMarketing case of lvmh
Marketing case of lvmhDuy Nguyen
 
Social Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury BrandsSocial Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury BrandsBLACKSTONE DIGITAL AGENCY
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Julia Orsa
 
ceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilnsceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilnsHQXSCRAFT
 
Rolex Ppt R 2.
Rolex Ppt R 2.Rolex Ppt R 2.
Rolex Ppt R 2.gauravpassy
 
Tiffany & Co. Brand Audit
Tiffany & Co. Brand AuditTiffany & Co. Brand Audit
Tiffany & Co. Brand AuditYunru Feng
 
Lululemon
LululemonLululemon
LululemonSuresh Parmachand
 
Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름Paul Jiwoong Chung
 
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_finalSterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_finalflewis4
 

More Related Content

What's hot

Paul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika MiinalaPaul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika MiinalaMiika Miinala
 
Luxury strategies: Vuitton Analysis
Luxury strategies: Vuitton AnalysisLuxury strategies: Vuitton Analysis
Luxury strategies: Vuitton AnalysisVaugier Antoine
 
Creation of brand
Creation of brandCreation of brand
Creation of brandKriace Ward
 
STARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketingSTARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secretRoshni Rajan
 
Louis Vuitton case study
Louis Vuitton case studyLouis Vuitton case study
Louis Vuitton case studyAlbertoBarbara1
 
Marketing plan presentation
Marketing plan presentationMarketing plan presentation
Marketing plan presentationoliviallagostera
 
The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
 
Strategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in ChinaStrategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in ChinaVictoria Paskannaya
 
Marketing case of lvmh
Marketing case of lvmhMarketing case of lvmh
Marketing case of lvmhDuy Nguyen
 
Social Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury BrandsSocial Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury BrandsBLACKSTONE DIGITAL AGENCY
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Julia Orsa
 
ceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilnsceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilnsHQXSCRAFT
 
Tiffany & Co. Brand Audit
Tiffany & Co. Brand AuditTiffany & Co. Brand Audit
Tiffany & Co. Brand AuditYunru Feng
 

What's hot (20)

Paul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika MiinalaPaul Smith brand analysis by Miika Miinala
Paul Smith brand analysis by Miika Miinala
 
Luxury strategies: Vuitton Analysis
Luxury strategies: Vuitton AnalysisLuxury strategies: Vuitton Analysis
Luxury strategies: Vuitton Analysis
 
Creation of brand
Creation of brandCreation of brand
Creation of brand
 
STARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketingSTARBRANDS // BUILT TO SHINE: Luxury marketing
STARBRANDS // BUILT TO SHINE: Luxury marketing
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secret
 
Louis Vuitton case study
Louis Vuitton case studyLouis Vuitton case study
Louis Vuitton case study
 
Louis Vuitton
Louis VuittonLouis Vuitton
Louis Vuitton
 
Shopping mall - trends
Shopping mall - trendsShopping mall - trends
Shopping mall - trends
 
Rolex
Rolex Rolex
Rolex
 
Marketing plan presentation
Marketing plan presentationMarketing plan presentation
Marketing plan presentation
 
The Luxury Brand Market & Consumer
The Luxury Brand Market & ConsumerThe Luxury Brand Market & Consumer
The Luxury Brand Market & Consumer
 
The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...The features of the global marketing of luxury products (on the example of lo...
The features of the global marketing of luxury products (on the example of lo...
 
Strategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in ChinaStrategic Brand Management: Bottega Veneta in China
Strategic Brand Management: Bottega Veneta in China
 
Marketing case of lvmh
Marketing case of lvmhMarketing case of lvmh
Marketing case of lvmh
 
Social Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury BrandsSocial Media Best Practices For Luxury Brands
Social Media Best Practices For Luxury Brands
 
Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)Luxury Marketing Plan (sample from '13)
Luxury Marketing Plan (sample from '13)
 
ceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilnsceramic kiln:118 kinds of most valuable Chinese ceramic kilns
ceramic kiln:118 kinds of most valuable Chinese ceramic kilns
 
Rolex Ppt R 2.
Rolex Ppt R 2.Rolex Ppt R 2.
Rolex Ppt R 2.
 
Tiffany & Co. Brand Audit
Tiffany & Co. Brand AuditTiffany & Co. Brand Audit
Tiffany & Co. Brand Audit
 
Lululemon
LululemonLululemon
Lululemon
 

Viewers also liked

Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름Paul Jiwoong Chung
 
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_finalSterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_finalflewis4
 
Rise of social_commerce_final
Rise of social_commerce_finalRise of social_commerce_final
Rise of social_commerce_finalLora Cecere
 
AdPro e-commerce MMO 2016
AdPro e-commerce MMO 2016AdPro e-commerce MMO 2016
AdPro e-commerce MMO 2016Mila Krutchenko
 
Social Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSocial Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSteven Fisher
 
Lora presentation for the rise of social commerce
Lora presentation for the rise of social commerceLora presentation for the rise of social commerce
Lora presentation for the rise of social commerceLora Cecere
 
Ecommerce and online publishing
Ecommerce and online publishingEcommerce and online publishing
Ecommerce and online publishingdeepshikharao1
 
Social Commerce - What Are We Waiting For?
Social Commerce - What Are We Waiting For?Social Commerce - What Are We Waiting For?
Social Commerce - What Are We Waiting For?Jurgen Appelo
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQPaul Marsden
 
E commerce & m-commerce payment systems
E commerce & m-commerce payment systemsE commerce & m-commerce payment systems
E commerce & m-commerce payment systemsSyed Shah
 
Social Commerce & the new ways for E-commerce
Social Commerce & the new ways for E-commerceSocial Commerce & the new ways for E-commerce
Social Commerce & the new ways for E-commerceNicola Junior Vitto
 
DFD for E-Commerce Website
DFD for E-Commerce WebsiteDFD for E-Commerce Website
DFD for E-Commerce WebsiteRabart Kurrey
 
E-commerce Landscape 2012
E-commerce Landscape 2012E-commerce Landscape 2012
E-commerce Landscape 2012joshyang
 

Viewers also liked (20)

Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름Commerce 2.0. Social Web 이 가져온 혁신의 이름
Commerce 2.0. Social Web 이 가져온 혁신의 이름
 
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_finalSterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_final
 
Social Commerce Webinar
Social Commerce Webinar Social Commerce Webinar
Social Commerce Webinar
 
Drupal commerce
Drupal commerceDrupal commerce
Drupal commerce
 
E-commerce KPIs
E-commerce KPIsE-commerce KPIs
E-commerce KPIs
 
Rise of social_commerce_final
Rise of social_commerce_finalRise of social_commerce_final
Rise of social_commerce_final
 
Rebuilding Commerce
Rebuilding CommerceRebuilding Commerce
Rebuilding Commerce
 
AdPro e-commerce MMO 2016
AdPro e-commerce MMO 2016AdPro e-commerce MMO 2016
AdPro e-commerce MMO 2016
 
Social Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSocial Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce Experience
 
Lora presentation for the rise of social commerce
Lora presentation for the rise of social commerceLora presentation for the rise of social commerce
Lora presentation for the rise of social commerce
 
Ecommerce and online publishing
Ecommerce and online publishingEcommerce and online publishing
Ecommerce and online publishing
 
E Commerce w Polsce
E Commerce w PolsceE Commerce w Polsce
E Commerce w Polsce
 
Social Commerce - What Are We Waiting For?
Social Commerce - What Are We Waiting For?Social Commerce - What Are We Waiting For?
Social Commerce - What Are We Waiting For?
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQ
 
E commerce & m-commerce payment systems
E commerce & m-commerce payment systemsE commerce & m-commerce payment systems
E commerce & m-commerce payment systems
 
Social Commerce & the new ways for E-commerce
Social Commerce & the new ways for E-commerceSocial Commerce & the new ways for E-commerce
Social Commerce & the new ways for E-commerce
 
COMMERCE LUMAscape
COMMERCE LUMAscapeCOMMERCE LUMAscape
COMMERCE LUMAscape
 
E-commerce 2.0
E-commerce 2.0E-commerce 2.0
E-commerce 2.0
 
DFD for E-Commerce Website
DFD for E-Commerce WebsiteDFD for E-Commerce Website
DFD for E-Commerce Website
 
E-commerce Landscape 2012
E-commerce Landscape 2012E-commerce Landscape 2012
E-commerce Landscape 2012
 

Similar to Social Commerce for luxury

Social media what's in it for b2 b marketing
Social media what's in it for b2 b marketingSocial media what's in it for b2 b marketing
Social media what's in it for b2 b marketingViệt Long Plaza
 
Social commerce IQ in eStore
Social commerce IQ in eStoreSocial commerce IQ in eStore
Social commerce IQ in eStorewebShaper
 
Social commerce IQ retail
Social commerce IQ retailSocial commerce IQ retail
Social commerce IQ retailAlex Kornfeind
 
Social Commerce
Social CommerceSocial Commerce
Social CommerceD L
 
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...zslmarketing
 
From Campaigns to Community: Building Sustained Community Engagement
From Campaigns to Community: Building Sustained Community EngagementFrom Campaigns to Community: Building Sustained Community Engagement
From Campaigns to Community: Building Sustained Community EngagementDell Social Media
 
Brandgym Research Paper 6 - Social Media
Brandgym Research Paper 6 - Social MediaBrandgym Research Paper 6 - Social Media
Brandgym Research Paper 6 - Social Mediadavidnbrandgym
 
Can Social Media Show you the Money? (brandgym research paper 6)
Can Social Media Show you the Money? (brandgym research paper 6)Can Social Media Show you the Money? (brandgym research paper 6)
Can Social Media Show you the Money? (brandgym research paper 6)David Taylor
 
Social Sells and How New Ppt 12 01 27
Social Sells and How New Ppt 12 01 27Social Sells and How New Ppt 12 01 27
Social Sells and How New Ppt 12 01 27Kim Williams
 
Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...Anand Varadarajan
 
International Trends in Social Commerce
International Trends in Social CommerceInternational Trends in Social Commerce
International Trends in Social CommerceSyzygy
 
Эффективность сарафанного радио в В2В
Эффективность сарафанного радио в В2ВЭффективность сарафанного радио в В2В
Эффективность сарафанного радио в В2ВAndrei Kamarouski
 
Social Media Aggregation
Social Media AggregationSocial Media Aggregation
Social Media AggregationEd Lee
 
The Social Consumer: Cashing in on the social graph - MaRS Market Insights
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsThe Social Consumer: Cashing in on the social graph - MaRS Market Insights
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
 
Net Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersNet Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersPaul Marsden
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011Cade Whitbourn
 

Similar to Social Commerce for luxury (20)

Social media what's in it for b2 b marketing
Social media what's in it for b2 b marketingSocial media what's in it for b2 b marketing
Social media what's in it for b2 b marketing
 
Social commerce IQ in eStore
Social commerce IQ in eStoreSocial commerce IQ in eStore
Social commerce IQ in eStore
 
Social commerce iq_retail1
Social commerce iq_retail1Social commerce iq_retail1
Social commerce iq_retail1
 
Social commerce IQ retail
Social commerce IQ retailSocial commerce IQ retail
Social commerce IQ retail
 
Social Commerce
Social CommerceSocial Commerce
Social Commerce
 
Social Commerce
Social CommerceSocial Commerce
Social Commerce
 
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...
Personalized shopping-experience-to-increase-sales-leveraging-zsl-social-comm...
 
From Campaigns to Community: Building Sustained Community Engagement
From Campaigns to Community: Building Sustained Community EngagementFrom Campaigns to Community: Building Sustained Community Engagement
From Campaigns to Community: Building Sustained Community Engagement
 
1 b. shivsingh
1 b. shivsingh1 b. shivsingh
1 b. shivsingh
 
Brandgym Research Paper 6 - Social Media
Brandgym Research Paper 6 - Social MediaBrandgym Research Paper 6 - Social Media
Brandgym Research Paper 6 - Social Media
 
Can Social Media Show you the Money? (brandgym research paper 6)
Can Social Media Show you the Money? (brandgym research paper 6)Can Social Media Show you the Money? (brandgym research paper 6)
Can Social Media Show you the Money? (brandgym research paper 6)
 
Social Sells and How New Ppt 12 01 27
Social Sells and How New Ppt 12 01 27Social Sells and How New Ppt 12 01 27
Social Sells and How New Ppt 12 01 27
 
Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...Managing the online social consumer: A guide to social media marketing for Ma...
Managing the online social consumer: A guide to social media marketing for Ma...
 
Social Media
Social MediaSocial Media
Social Media
 
International Trends in Social Commerce
International Trends in Social CommerceInternational Trends in Social Commerce
International Trends in Social Commerce
 
Эффективность сарафанного радио в В2В
Эффективность сарафанного радио в В2ВЭффективность сарафанного радио в В2В
Эффективность сарафанного радио в В2В
 
Social Media Aggregation
Social Media AggregationSocial Media Aggregation
Social Media Aggregation
 
The Social Consumer: Cashing in on the social graph - MaRS Market Insights
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsThe Social Consumer: Cashing in on the social graph - MaRS Market Insights
The Social Consumer: Cashing in on the social graph - MaRS Market Insights
 
Net Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersNet Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for Retailers
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011
 

More from Paul Marsden

Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Paul Marsden
 
Fashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassFashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassPaul Marsden
 
How to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersHow to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersPaul Marsden
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessPaul Marsden
 
Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Paul Marsden
 
The Uberfication of Advertising
The Uberfication of AdvertisingThe Uberfication of Advertising
The Uberfication of AdvertisingPaul Marsden
 
Psych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPsych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPaul Marsden
 
Psych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPsych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPaul Marsden
 
Psych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPsych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPaul Marsden
 
Display Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionDisplay Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionPaul Marsden
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 Paul Marsden
 
Social Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesSocial Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesPaul Marsden
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeoplePaul Marsden
 
Facebook Foodcourt
Facebook FoodcourtFacebook Foodcourt
Facebook FoodcourtPaul Marsden
 
F-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerF-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerPaul Marsden
 
How Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommerceHow Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommercePaul Marsden
 
Social Commerce: The Case for User Reviews
Social Commerce: The Case for User ReviewsSocial Commerce: The Case for User Reviews
Social Commerce: The Case for User ReviewsPaul Marsden
 
Social Commerce | Beyond Transactions
Social Commerce | Beyond TransactionsSocial Commerce | Beyond Transactions
Social Commerce | Beyond TransactionsPaul Marsden
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brandsPaul Marsden
 

More from Paul Marsden (20)

Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
 
Fashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassFashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour Class
 
How to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersHow to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumers
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and Happiness
 
Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...
 
The Uberfication of Advertising
The Uberfication of AdvertisingThe Uberfication of Advertising
The Uberfication of Advertising
 
Psych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPsych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship Guy
 
Psych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPsych Eye for the Social Media Guy
Psych Eye for the Social Media Guy
 
Psych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPsych Eye for the Innovation Guy
Psych Eye for the Innovation Guy
 
Display Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionDisplay Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous Consumption
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013
 
Social Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesSocial Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social Sales
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR People
 
Facebook Foodcourt
Facebook FoodcourtFacebook Foodcourt
Facebook Foodcourt
 
F-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerF-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo Consumer
 
How Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommerceHow Big Retail Deploys Social Commerce
How Big Retail Deploys Social Commerce
 
Social Commerce: The Case for User Reviews
Social Commerce: The Case for User ReviewsSocial Commerce: The Case for User Reviews
Social Commerce: The Case for User Reviews
 
Social Commerce | Beyond Transactions
Social Commerce | Beyond TransactionsSocial Commerce | Beyond Transactions
Social Commerce | Beyond Transactions
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brands
 

Recently uploaded

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 

Recently uploaded (20)

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 

Social Commerce for luxury

  • 1. 1 Social Commerce for Luxury Brands From Conversation to Conversion Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  • 2. 2 Social Media x Online media that supports social interaction and user contributions Social Commerce x Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services Social Commerce: Selling with Social Media
  • 3. 3 Social Commerce: Selling with Social Media
  • 4. S 4 Social Media Offline Retail Retail Store Tabs Newsfeed Stores Online Retail Plugging Retail into Social + Social into Retail
  • 5. 5 Facebook feed YouTube / plugins /store channel  offline retail online retail retail blog twitter feed From Conversation to Conversion
  • 6. 6 Retail Sales Social Retail + Media Sales + N ↑ Footfall ↑ Conversion ↑ Order Value ↑ Loyalty ↑ Advocacy Allows Measurement of Social Media ROI
  • 7. 7 Social Media Luxury Inclusive Exclusive Accessible Inaccessible Popular Elite User Generated Genius Generated Cult of the Amateur Cult of Designer Let Go Stay in Control But Does Luxury Fit with Social Media?
  • 8. 8 Luxury Brands Don’t Discount! Overwhelming Reason (or Don’t Want to be Most People Connect Seen to Discount) With Brands: Deals & Discounts The Big Issue: Promotions
  • 9. 9 How Can Luxury Brands Shift Stock with Social Media without Price Promotions & whilst Retaining Exclusivity?
  • 10. 10 Price Promotions 1. Offer Exclusive Access
  • 11. 11 Price Promotions 1. Offer Exclusive Access
  • 12. 12 Price Promotions 1. Offer Exclusive Access
  • 13. 13 Price Promotions 1. Offer Exclusive Access
  • 14. 14 Price Promotions 1. Offer Exclusive Access
  • 15. 15 Price Promotions 1. Offer Exclusive Access
  • 16. 16 Price Promotions 1. Offer Exclusive Access
  • 17. 17 Price Promotions 1. Offer Exclusive Access
  • 18. 18 Price Promotions 2. Offer Exclusive Information
  • 19. 19 Price Promotions 2. Offer Exclusive Information
  • 20. 20 Giving the Inside Scoop to Style Bloggers Half Half Price Promotions 2. Offer Exclusive Information
  • 21. 21 Daily Trainer Sales Up 33% Price Promotions 3. Offer Exclusive Experiences
  • 22. 22 Price Promotions 3. Offer Exclusive Experiences
  • 23. 23 Price Promotions 3. Offer Exclusive Experiences
  • 24. 24 Social shopping tools-> conversion up 162% Price Promotions 3. Offer Exclusive Experiences
  • 25. 25 Bringing the Flagship Store Experience Online Price Promotions 3. Offer Exclusive Experiences
  • 26. 26 Price Promotions 3. Offer Exclusive Experiences
  • 27. 27 Price Promotions 3. Offer Exclusive Experiences
  • 28. 28 Social & Luxury Fashion Use Social to Offer... Price Promotions ↑ Conversion (contra Conversation) Exclusive Access ↑ Loyalty (Retention / Exclusive Information ROI Lifetime Value) Exclusive Experiences ↑ Advocacy (Acquisition / Referral Value)
  • 31. 31 PR (Reputation Management) $? (Money Out) $ (Money In) Internal Collaboration $? (Money Out) HR (Recruitment) $? (Money Out) Social Media Brand Building $? (Money Out) Sales & Marketing Social Commerce $ (Money Out) Customer Service $? (Money Out) Market Research / R&D $? (Money Out) ROI ROI = Money Out - Money In Why Social Commerce? Social Media Marketing with ROI