Social Commerce - The Case for user Reviews - The facts on how user ratings and reviews increase traffic, improve conversion, enhance order value and reduce returns
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
The Power of Customer Reviews in Retail #SLIConnectFeefo
Feefo CCO, Matt Eames, spoke at SLI Connect 2016, an annual eCommerce event hosted by SLI Systems. His talk was on the power of customer reviews in retail. Learn how to enhance your retail offering with Customer Feedback from Feefo.
Customer Reviews for eCommerce - VOLO Commerce Guide to Web MarketingFeefo
Ever wanted to know how customer reviews can enhance your eCommerce efforts? SEO, PPC, Social Media, Business Insights, plus many more benefits are waiting to be discovered. See for yourself!
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
The Power of Customer Reviews in Travel - GADM #TravelFeefo
Feefo, the world's most trusted ratings and reviews platform spoke about the power of Customer Reviews at the GADM #Travel event on 20th January 2016 at the Washington Mayfair Hotel, London.
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
Optimizing your Checkout Fow for ConversionsBlue Acorn
Joining forces with our friends at AddShoppers, Blue Acorn discusses the importance of optimizing and simplifying your commerce checkout flow for conversions.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
The Power of Customer Reviews in Retail #SLIConnectFeefo
Feefo CCO, Matt Eames, spoke at SLI Connect 2016, an annual eCommerce event hosted by SLI Systems. His talk was on the power of customer reviews in retail. Learn how to enhance your retail offering with Customer Feedback from Feefo.
Customer Reviews for eCommerce - VOLO Commerce Guide to Web MarketingFeefo
Ever wanted to know how customer reviews can enhance your eCommerce efforts? SEO, PPC, Social Media, Business Insights, plus many more benefits are waiting to be discovered. See for yourself!
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
The Power of Customer Reviews in Travel - GADM #TravelFeefo
Feefo, the world's most trusted ratings and reviews platform spoke about the power of Customer Reviews at the GADM #Travel event on 20th January 2016 at the Washington Mayfair Hotel, London.
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
Optimizing your Checkout Fow for ConversionsBlue Acorn
Joining forces with our friends at AddShoppers, Blue Acorn discusses the importance of optimizing and simplifying your commerce checkout flow for conversions.
Featuring Jay Atkinson, director of Optimization at Blue Acorn, and Chad Ledford, CRO and co-founder at AddShoppers.
The average cart abandonment rate is greater than 65%.
As an eCommerce professional, you focus heavily on visitor acquisition, which is vital, but are you focusing enough on conversion optimization? Most brands are not. Two eCommerce industry experts with over 23 years of combined experience dish on:
•Why your goal should be getting out of the way of the user as much as possible
•The importance of segmenting, testing, and optimizing by device used
•Real results and lessons learned
• and more!
WTM 2016 - Growing Your Business With Genuine FeedbackFeefo
From improving online visibility, to boosting revenue, genuine reviews can fuel incredible business benefits. Matt Eames Matt Eames shares the latest innovations in the feedback industry, and how businesses can benefit from the latest tech to hear valuable feedback from customers on the move.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Elevate your customer experience with digital toolsJust On Line
In this presentation that took place in Athens Customer Experience Festival 2018, Arsenis Paschopoulos from Justonline.gr explains how online merchants and companies can take advantage of technologies like Artificial Intelligence, Chatbots, Augmented Reality, Localized Services, Phygital practices, to elevate their online (and not only) customer experience
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
Discover the power of an advanced Web Analytics setup to optimize your Adwords & Online marketing campaigns. A conference given on October 15th 2015 at Digital First 2015.
Social Commerce: Adapta tu canal de venta on-off al nuevo consumidor socialSocial Commerce
Social Commerce: Adapta tu canal de venta on-off al nuevo consumidor social (solomo). A través de estrategias y soluciones #Socialcommerce #Socialmedia.
-Social Commerce Pluggins
-Social Media Apps.
-Marketplaces.
-Social Shopping.
-In-Store shopping mobile.
-Social Ads.
Featuring Jay Atkinson, director of Optimization at Blue Acorn, and Chad Ledford, CRO and co-founder at AddShoppers.
The average cart abandonment rate is greater than 65%.
As an eCommerce professional, you focus heavily on visitor acquisition, which is vital, but are you focusing enough on conversion optimization? Most brands are not. Two eCommerce industry experts with over 23 years of combined experience dish on:
•Why your goal should be getting out of the way of the user as much as possible
•The importance of segmenting, testing, and optimizing by device used
•Real results and lessons learned
• and more!
WTM 2016 - Growing Your Business With Genuine FeedbackFeefo
From improving online visibility, to boosting revenue, genuine reviews can fuel incredible business benefits. Matt Eames Matt Eames shares the latest innovations in the feedback industry, and how businesses can benefit from the latest tech to hear valuable feedback from customers on the move.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Elevate your customer experience with digital toolsJust On Line
In this presentation that took place in Athens Customer Experience Festival 2018, Arsenis Paschopoulos from Justonline.gr explains how online merchants and companies can take advantage of technologies like Artificial Intelligence, Chatbots, Augmented Reality, Localized Services, Phygital practices, to elevate their online (and not only) customer experience
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
Discover the power of an advanced Web Analytics setup to optimize your Adwords & Online marketing campaigns. A conference given on October 15th 2015 at Digital First 2015.
Social Commerce: Adapta tu canal de venta on-off al nuevo consumidor socialSocial Commerce
Social Commerce: Adapta tu canal de venta on-off al nuevo consumidor social (solomo). A través de estrategias y soluciones #Socialcommerce #Socialmedia.
-Social Commerce Pluggins
-Social Media Apps.
-Marketplaces.
-Social Shopping.
-In-Store shopping mobile.
-Social Ads.
Наличие в бизнесе нескольких собственников нередко осложняет его развитие, а порой даже способно разрушить. Согласование их позиций критически важно для роста таких компаний. Особенно в том случае, когда собственники одновременно выполняют еще и функции топ-менеджеров.
This presentation justifies the usage of the FPGA devices to implement the Protein Folding algorithm we have chosen. This algorithm is based on Monte Carlo simulation and will be presented at the Xilinx Open Hardware 2016
Anatomy of a Methodology: To introduce structure into a structure. Please do let me know if you want a copy. I have a write up that is more detailed. You may write to me at saumya _ ganguly (at) gmail (dot) com
DataStax | Data Science with DataStax Enterprise (Brian Hess) | Cassandra Sum...DataStax
Leveraging your operational data for advanced and predictive analytics enables deeper insights and greater value for cloud applications. DSE Analytics is a complete platform for Operational Analytics, including data ingestion, stream processing, batch analysis, and machine learning.
In this talk we will provide an overview of DSE Analytics as it applies to data science tools and techniques, and demonstrate these via real world use cases and examples.
Brian Hess
Rob Murphy
Rocco Varela
About the Speakers
Brian Hess Senior Product Manager, Analytics, DataStax
Brian has been in the analytics space for over 15 years ranging from government to data mining applied research to analytics in enterprise data warehousing and NoSQL engines, in roles ranging from Cryptologic Mathematician to Director of Advanced Analytics to Senior Product Manager. In all these roles he has pushed data analytics and processing to massive scales in order to solve problems that were previously unsolvable.
The reputation amplifier system is a way to automate requesting reviews from customers while also helping with quality control. Our sophisticated, revolutionary technique maximizes accuracy and speed for each reputation amplifier campaign.
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
Omniconvert is a growth marketing platform for conversion rate optimization.
It empowers eCommerce, lead generation, and SaaS marketers do A/B testing,
web personalization, and surveys.
iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...iLive Conference
Viljo believes that to remain competitive you should constantly improve your website. In his presentation he will give an answer to the question “How to identify where your website is leaking money and how to eliminate those leaks”. Viljo is going to walk you through the process you can use to identify and plug the leaks. He will introduce practical tools and guidelines how to identify problematic areas on a website and strategies how to work out treatments and run A/B tests to improve online sales. Viljo will share examples from real online businesses and proven methodology to improve online conversions. The methodology includes many important details that help optimizers to form better test hypothesis and get better results faster.
Data-Driven Customer Experience Insights From the QSR IndustryClootrack
Various reasons like the unpredictable pandemic conditions, urbanization, changes in food delivery and consumption trends, and the growing number of working professionals volume in the country have led to open numerous opportunities in the QSR (Quick Service Restaurant) industry and the fast food/fast casual industry.
This report aims to dig deeper into customer experience insights to find trends and changing customer requirements and preferences in the QSR industry.
Read more - https://www.clootrack.com/insights/retail/data-driven-customer-experience-insights-from-the-qsr-industry
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
This presenation gives an overview of where technical buyers are today in utilization of the internet for their research and buying process. It also defines the impact it has had on the sales process and how to design your website for effectiveness with technical buyers. It also discusses how to measure your site's effectiveness and define it's ROI.
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
This SlideShare looks at the statistics around why Cross-Device could be the key to unlocking your brand's marketing potential.
We've gathered stats covering customer expectations, the growing role of mobile, how the customer path to purchase has grown more complex and how and why Cross-Device Optimisation will enable brands to keep up with customers' advanced expectations.
Explains growth hacking funnel using various case-studies, techniques and tools needed for growth hacking Specifically useful for B2C or B2B product startups.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Similar to Social Commerce: The Case for User Reviews (20)
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Paul Marsden
The original 2013 Google Deck that evolved into Google's Digital Wellbeing initiative in 2018 (including Android 9 (Pie)) by Tristan Harris - who went on to lead humanetech.com.
Great technology should improve life, not distract from it
Uberfy or Die! - This is what the future of insurance looks like...Paul Marsden
A short presentation presenting a disruptive insurance concept built on the on-demand Uber model. Presented at Accenture sponsored Innovation & Disruption 2016 event London
A vision for the future of advertising - from IAB Engage, making the case that no amount of introspective naval gazing or technology will mend the two fundamentally broken relationships in advertising - brand-audience relationship and agency-client relationships. Instead of self-absorbed internal introspection, the advertising industry need to look outside its and learn from the big success stories in digital disruption. Specifically, we can learn three key lessons about the future of advertising from the rise of Uber and it's on-demand mobile service.
A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity
Net Promoter and Social Media - A Strategy for Retailers
Social Commerce: The Case for User Reviews
1. 1
The Case
for User
Reviews
Evidence that user reviews
drive traffic, conversion,
order value, and reduce
returns...
Dr Paul Marsden
Social Media Strategist
Syzygy Group
p.marsden@syzygy.net
2. 2
The Case for User Reviews & Ratings
User ratings and reviews boost sales by;
1) Increasing traffic (search engine visibility)
2) Improving conversion rates
3) Enhancing average order value
4) Decreasing returns
User ratings and reviews influence by offering shoppers
trustworthy ‘social proof’ of product quality
3. 3
Did You Know? 80% of product ratings are 4 or 5 stars
out of 5 (average = 4.3)
Source: http://www.bazaarvoice.com/resources/stats#Power (“J Curve,” Bazaarvoice and Keller Fay)
4. 4
User reviews are a powerful form of advertorial content
Source: http://www.bazaarvoice.com/resources/stats#Power (“J Curve,” Bazaarvoice and Keller Fay)
5. 5
Consumer recommendations and opinions are the most
trusted source of product info (Nielsen 2009)
Source: Nielsen Global Online Consumer Survey July 2009 (n = 25,000 consumers from 50 countries)
6. 6
61% of people rely on user reviews for product
information or research before a buying decision is made
Source: http://www.bazaarvoice.com/resources/stats#Power (Razorfish, 2008)
7. 7
84% of consumers are more likely to check online for
reviews prior to purchasing vs. twelve months ago
Source: http://www.bazaarvoice.com/resources/stats#Consumer-Demand-RR (Retail Bulletin, October 2009)
8. 8
63% of consumers indicate they are more likely to
purchase from a site if it has product ratings and reviews
Source: http://www.bazaarvoice.com/resources/stats#Consumer-Demand-RR (iPerceptions study, January 2008)
9. 9
And if we can’t trust what people say...
...Let’s look at what they do.
10. 10
eSpares A/B test proves user reviews drive up to 14.2%
conversion increase
Source: http://www.bazaarvoice.com/resources/case-studies/ab-test-proves-reviews-drive-142-conversion-increase
11. 11
Conrad visitors who read reviews convert 178% more
often
Source: http://www.bazaarvoice.com/resources/case-studies/shoppers-who-read-reviews-convert-178-more-often
12. 12
QuickBooks ProAdvisors with reviews get 5X more
referrals
Source: http://www.bazaarvoice.com/resources/case-studies/quickbooks-proadvisors-reviews-get-5x-more-referrals
13. 13
Dell customer conversion rate doubled on products that
had visitors engage with the reviews content
Source: http://www.bazaarvoice.com/resources/case-studies/ratings-reviews-help-dellcom-shoppers-make-purchase-decisions
14. 14
decisions
3 Mobile (Australia) emails with reviews saw 40% higher
click-through rate
Source:http://www.bazaarvoice.com/resources/case-studies/review-readers-40-more-likely-start-checkout-process-3-mobile-australia
15. 15
Review-readers on French retailer Wanimo’s site convert
85% more often
Source http://www.bazaarvoice.com/resources/case-studies/review-readers-french-retailer-wanimo-s-site-convert-85-more-often
16. 16
Average order value for Rubbermaid customers who read
reviews was 5% higher
Source http://www.bazaarvoice.com/resources/case-studies/rubbermaid-products-reviews-show-increased-revenues
17. 17
Rubbermaid coupons with review saw a 10% redemption
lift
Source http://www.bazaarvoice.com/resources/case-studies/coupon-review-sees-10-redemption-lift
19. 19
Argos reviewed products convert 10% more
Source: http://www.bazaarvoice.com/resources/case-studies/product-reviews-increase-conversion-argos
20. 20
Northern Tool & Equipement email with customer reviews
drives 10% increase in conversion
Source: http://www.bazaarvoice.com/resources/case-studies/email-customer-reviews-drives-10-increase-conversion
21. 21
Wehkamp visitors clicking on "read all reviews" convert
116% more
Source: http://www.bazaarvoice.com/resources/case-studies/ratings-reviews-drive-116-conversion-dutch-retailer
22. 22
Mistergooddeal conversion increased by 40% for top
rated products after reviews implemented
Source: http://www.bazaarvoice.com/resources/case-studies/mistergooddeals-conversion-surges-40-time-site-increases-24-ratings-reviews
23. 23
QVC (UK) visitors clicking on “read all reviews” generated
23% higher revenue per session
Source: http://www.bazaarvoice.com/resources/case-studies/uk-shoppers-respond-product-reviews-qvcukcom
24. 24
Products with reviews have a 20.4% lower return rate
than those without reviews
Source: http://www.bazaarvoice.com/resources/stats#Return-Rates
25. 25
Zales saw a 38.7% incremental increase in conversion for
products with reviews
Source: http://www.bazaarvoice.com/resources/case-studies/user-generated-content-increases-all-online-product-sales-plus-39-those-reviews-zales
26. 26
Netshops (Hayneedle) saw a 26% same-product sales
increase after reaching 3-5 reviews per product
Source: http://www.powerreviews.com/assets/docs/reviews_ds.pdf
27. 27
User reviews for Diapers.com resulted in a 48.8% search
traffic increase and 33.2% search-related sales increase
Source: http://www.powerreviews.com/assets/docs/reviews_ds.pdf
28. 28
Mountain Gear email campaign featuring Top Rated
products increased average order value 81% - 85%
Source: http://www.powerreviews.com/assets/docs/reviews_ds.pdf
29. 29
Golfsmith saw a reduction in returns from 5.2% to 2.7%
following the implementation of reviews
Source: http://www.e-tailing.com/content/wp-content/uploads/2008/12/2008_WhitePaper_0204_4FINAL-powerreviews.pdf
30. 30
Summary Case for User Reviews & Ratings
User ratings and reviews boost sales by;
1) Increasing traffic (search engine visibility)
2) Improving conversion rates
3) Enhancing average order value
4) Decreasing returns
User ratings and reviews influence by offering shoppers
trustworthy ‘social proof’ of product quality