The document outlines an SEO strategy for a website, highlighting a need for technical fixes, including addressing broken links and meta issues, which currently hinder organic traffic performance consisting of 64% of total visits. It also presents insights into the Saudi Arabian market, indicating significant growth opportunities with a large population of internet users and potential demand exceeding 87 million. Recommended actions include optimizing content, improving website UX/UI, and building high-quality backlinks to enhance traffic and conversions.

1. By Shereen Badr
SEO Strategy

2. • Executive Summary
• Market Insights
• Website Audit
• Competitor Analysis
• Objectives
• Target Audience
• Tactics
• KPIs
Content
03

3. Summary
- Website Organic Traffic 64% of total
-Need to fix some technical issues like page speed, HTML like missing meta description, duplicate
descriptions, missing headlines... etc
- Fix broken links as we have 39,760 broken internal links and 19K ranking backlinks
- we have the opportunity to achieve more traffic by using 10K KWs and building new 1K backlinks
- Market Size demand is more than 87M so we have a huge opportunity to expand our traffic and conversions
02

4. KSA Key Market Insights
• Total Population: 35M
• Male Population: 55%
• Female Population: 45%
• Internet Users: 34M
• Mobile Connections: 41M
• Social Media Users: 29M
• Mobile activities consumed an
average of 4 hours, 27 minutes
• 38% Makes Online Transations
04

5. Website Audit

6. Meta Title
Issues to
Improve
Page Titles URLs % of Total
All 9113 100.00%
Missing 4 0.04%
Duplicate 4182 45.89%
Over 60 Characters 29 0.32%
Below 30 Characters 4591 50.38%
11

7. Meta
Description
Issues to
Improve
Meta Description URLs % of Total
All 9113 100.00%
Missing 520 5.71%
Duplicate 1052 11.54%
Over 155 Characters 645 7.08%
Below 70 Characters 566 6.21%
11

8. Headlines
Issues to
Improve
H1 URLs % of Total
All 9113 100.00%
Missing 5733 62.91%
H2 URLs % of Total
All 9113 100.00%
Missing 6136 67.33%
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9. Canonical
Tag
Canonicals URLs % of Total
All 9113 100.00%
Contains Canonical 9109 99.96%
Self Referencing 6202 68.06%
Canonicalised 2907 31.90%
Missing 4 0.04%
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10. Content
Content URLs % of Total
All 9113 100.00%
Exact Duplicates 0 0.00%
Near Duplicates 0 0.00%
Low Content Pages 6131 67.28%
Spelling Errors 0 0.00%
Grammar Errors 0 0.00%
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11. PageSpeed Insights

12. Marketing Channels

13. Domain Overview In KSA

14. Branded and Non Branded Keywords

15. Competitor Analysis

16. Market Explorer

17. Market Explorer

18. Backlinks Analysis

19. Backlinks Analysis

20. Backlinks Analysis

21. 404 page

22. Strategy
framework

24. 07
Target Market
KSA
Presentations are tools that
can be used as lectures,
speeches, reports, and more.

25. 08
Technical
Fix all technical
issues, UI, and
UX
Our Process
On-Page
Fix all HTML
issues, start to
target new
KWs
Off-Page
work to build
high-quality
backlinks,
Mentions, and
social signals

26. Technical
Requirements
Content Optimization
05
• Use the primary keyword in the headline
• Use Related KWs in content
• Write 1500+ words
• Use subheadings H2-H3
• Add supporting graphics, Images,
• Ensure that images are the right size
• Add the primary and secondary keyword to
the image alt tag, Title, Description and
Caption
• Use the primary and secondary keyword in
the page title
• Use the primary and secondary keyword in
the meta description
• Use the primary and secondary keywords in
the first paragraph
• Use UGC for freshniss content
• Fix Broken Links
• use structure data
• Need to improve website UI and UX
• pagespeed must be below 3sec
• Build Search Engine Friendly URLs below
100 Character
• Use 301 Redirects for Duplicate Versions Of
Site
• Add canonical tag for Duplicate Versions Of
Site
• Use Hreflang for Language
• Test On as Many Platforms and Devices as
Possible
• Optimize & Reduce Image Size below 100KB
• Design Creative 404 page
• Optimize for social sharing

27. Keyword Search Volume Keyword Difficulty
‫مساند‬ 450000 39
‫مفروشات‬ 49500 39
‫مطبخ‬ 33100 35
‫برواز‬ 22200 20
‫كرسي‬
‫قيمنق‬ 22200 14
‫كنب‬
‫مودرن‬ 14800 11
‫كنب‬
‫كالسيك‬ 12100 14
‫كنب‬
‫كالسيكي‬ 12100 12
Keyword Opportunities
10K Keywords

28. Backlinks Opportunities

29. KPIs
10
Organic Sessions
KWs Ranking
Orders
CvR
Revenue

30. Thank You !