This document discusses the rise of f-commerce, or e-commerce on Facebook. It notes that major brands like Lady Gaga, Coke, and Pampers diapers are now selling directly on Facebook. It explores the Facebook commerce ecosystem and why selling with Facebook involves more than just Facebook stores. The document also discusses how social, local, and mobile technologies are creating a new type of consumer, called the "SoLoMo" consumer, and how f-commerce can provide insights into brand experience, loyalty, and advocacy for this new consumer type.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
ย
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built โShoppingโ Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
The History of F-commerce: How Facebook is changing online retailSustainly
ย
On this, the two year anniversary of the first ever transaction on Facebook โ a bouquet of flowers โ we put together an infographic on the origins of f-commerce and where it's headed.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
ย
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built โShoppingโ Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
The History of F-commerce: How Facebook is changing online retailSustainly
ย
On this, the two year anniversary of the first ever transaction on Facebook โ a bouquet of flowers โ we put together an infographic on the origins of f-commerce and where it's headed.
AN EMPIRICAL STUDY ON CONSUMERSโ ATTITUDES TOWARDS F-COMMERCE IN INDIA by G.RekaPOLIKAIYOOR REKA
ย
F-Commerce is the use of Facebook as a platform for facilitating and executing sales transactions โ either on Facebook itself or externally via the Facebook Open Graph. F-commerce is the act of actually selling products and services directly to consumers through Facebook.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Social networks are well-established, as is e-commerce, but itโs only now that weโre seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may beโcreating more personal, accessible experiencesโand to amplify word-of-mouth.
โSocial Commerceโ examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as whatโs driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONARโข, JWTโs proprietary online research tool, to poll 971 adults aged 20-plus from May 20โJune 1, 2011.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
ย
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
ย
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
ย
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that canโt generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Retargeting is very important in marketing a business. It enables business owners to advertise and convince site visitors to visit your website the second time around and be your customer. Using FB Ads can also be effective in retargeting since a lot of internet users visits Facebook everyday. Here are the steps on how you can retarget people using FB Ads.
AN EMPIRICAL STUDY ON CONSUMERSโ ATTITUDES TOWARDS F-COMMERCE IN INDIA by G.RekaPOLIKAIYOOR REKA
ย
F-Commerce is the use of Facebook as a platform for facilitating and executing sales transactions โ either on Facebook itself or externally via the Facebook Open Graph. F-commerce is the act of actually selling products and services directly to consumers through Facebook.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Social networks are well-established, as is e-commerce, but itโs only now that weโre seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may beโcreating more personal, accessible experiencesโand to amplify word-of-mouth.
โSocial Commerceโ examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as whatโs driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONARโข, JWTโs proprietary online research tool, to poll 971 adults aged 20-plus from May 20โJune 1, 2011.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
ย
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
ย
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
ย
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that canโt generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Retargeting is very important in marketing a business. It enables business owners to advertise and convince site visitors to visit your website the second time around and be your customer. Using FB Ads can also be effective in retargeting since a lot of internet users visits Facebook everyday. Here are the steps on how you can retarget people using FB Ads.
Innovation and the Rise of the Social ConsumerHorizn Inc.
ย
CMA Digital Day presentation.
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
ย
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals whatโs next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Paul Marsden
ย
The original 2013 Google Deck that evolved into Google's Digital Wellbeing initiative in 2018 (including Android 9 (Pie)) by Tristan Harris - who went on to lead humanetech.com.
Great technology should improve life, not distract from it
Uberfy or Die! - This is what the future of insurance looks like...Paul Marsden
ย
A short presentation presenting a disruptive insurance concept built on the on-demand Uber model. Presented at Accenture sponsored Innovation & Disruption 2016 event London
A vision for the future of advertising - from IAB Engage, making the case that no amount of introspective naval gazing or technology will mend the two fundamentally broken relationships in advertising - brand-audience relationship and agency-client relationships. Instead of self-absorbed internal introspection, the advertising industry need to look outside its and learn from the big success stories in digital disruption. Specifically, we can learn three key lessons about the future of advertising from the rise of Uber and it's on-demand mobile service.
A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity
Social Commerce: The Case for User ReviewsPaul Marsden
ย
Social Commerce - The Case for user Reviews - The facts on how user ratings and reviews increase traffic, improve conversion, enhance order value and reduce returns
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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8. 7
The F-Commerce Ecosystem
Facebook Stores
Allow customers to buy
and pay directly from your
FB Page and newsfeed
Transaction ON FB
Facebook Deals Facebook Credits
Get new customers who pay Reduce e-commerce friction
up front on Facebook with FB by allowing customers to pay
Credits, PayPal or card with FB Credits
f-commerce: selling on Facebook
Facebook assisted commerce: selling with Facebook
Transaction OFF FB
Facebook Check-in Deals Facebook Storefronts Facebook Authentication Open Graph Protocol
Drive store footfall and loyalty Drive e-commerce traffic with Improve site/app experience Drive sharing by integrating
with FB mobile coupons for product catalogue apps by allowing customers to sign website pages into theFB
nearby customers installed on your FB page on with Facebook details graph as graph objects
Facebook Social Plugins Facebook Graph API Facebook Advertising Facebook Marketing
Improve e-commerce site Create shopping apps and Drive e-commerce traffic or Drive sales and loyalty with
experience by adding FB sites that integrate with (read footfall with FB standard or news and promotions
social features and write to)Facebook testimonial display ad units posted to your FB page
More to selling with Facebook than Facebook stores
11. 10
WHAT CONSUMERS WANT WHAT BRANDS THINK CONSUMERS WANT
DEALS NEW PRODUCT INFO
PURCHASE GENERAL INFO
READ USER REVIEWS SHARE OPINION
GENERAL INFO EXCLUSIVE INFO
EXCLUSIVE INFO READ USER REVIEWS
NEW PRODUCT INFO FEEL CONNECTED
MIND THE PERCEPTION GAP
SHARE OPINION
zzzzz
z
CUSTOMER SERVICE
CUSTOMER SERVICE
SUBMIT PRODUCT IDEAS
PARTICIPATE IN EVENTS BE PART OF A COMMUNITY
FEEL CONNECTED PARTICIPATE IN EVENTS
SUBMIT PRODUCT IDEAS PURCHASE
BE PART OF A COMMUNITY DEALS
Respect - Relevance - Reach
Walking the customer centric talk with f-commerce
13. 12
โTo ๏ฌnd something comparable
you have to go back 500 years
to the printing press, the birth
of mass media. Technology is
shifting power away from the
editors, the publishers, the
establishment, the media elite.
Now itโs the people who are
taking control.โ
Rubert Murdoch
Social media is transformative
14. 13
Darwinian Intelligence Individual Intelligence Social Intelligence
Survival of the Fittest Trial & Error Learning Social Learning
Social media is driving human evolution
15. 14
Darwinian Intelligence Individual Intelligence Social Intelligence
Survival of the Fittest Trial & Error Learning Social Learning
โA wise man learns by the
experience of others;
a fool, by his ownโ
Social media is driving human evolution
16. 15
So Lo Mo
Social Local Mobile
#1 Activity +300% >PC
Text
Text
Social, location-aware & mobile technology are creating
a new super-smart consumer: the SoLoMo consumer