Selling Your Company or
 Your Project by Using
      Social Media

     Cordell M. Parvin
      http://www.cordellparvin.c...
Social Media Overview




      Webpage
                        2
The Challenge
  Contractors
    Lawyers are: Skeptics
                                Autonomous
                         ...
Early Innovators
                              Early Adaptors
                              Slow Majority
                ...
What Has Changed-Then




                        5
What Has Changed-Now




                       6
What Has Changed-Now




                       7
What Has Changed-Front Page News




                                   8
1990’s/Early 2000’s PR Tools


PERSONAL CONTACT

NEWSPAPER ARTICLES

TELEVISION PRESENTATION

RADIO

PUBLIC HEARINGS
     ...
Social Media is 2010 Tool




                    Branding
                Public Relations
                   Building
  ...
What is Social Media




                       14
Social Media Types




                     15
Social Media Overview

“It’s learning how to
speak to your
customers again and
getting into the
channels where they
are, w...
Social Media Expands Reach




Strong-Tie Buzz




                  Weak-Tie Buzz
                                  18
Who is Using Social Media




                            19
Why Use Social Media




                       20
Who is Using Social Media


Facebook Users Are Getting Older.
Much Older




                                    21
Why Use Social Media

             How can you squander
             even one more day not
             taking advantage o...
Politicians Use Social Media




                               23
Politicians Use Social Media




                               24
Politicians Use Social Media




                               25
Why Use Social Media


Economical

Efficient

Effective

Engaging

                                   27
Why Use Social Media




                       28
Why Use Social Media




       Listen
                       29
Listen - They Are Talking




                            30
Listen - They Are Talking-Blog




                                 31
Listen - They Are Talking




                            33
And Posting Photos of You

We Hate Oshkosh’s Road Construction




     This is what         Hard at work
 taxpayers pay f...
Listen - They Are Talking




                            35
Listen - They Are Talking




                            36
Listen - They Are Talking




                            37
And Spreading the Word




                         38
Listen - They Are Talking




Tool to Monitor What is Being Said
                                     39
How to Use Social Media




Educate and Communicate
                          40
Educate and Communicate




                          41
Educate and Communicate




                          42
43
Educate and Communicate




                          45
Educate and Communicate




                          46
Educate and Communicate




                          47
Educate and Communicate




                          48
Educate and Communicate




                          49
Educate and Communicate




                          50
Educate and Communicate




       Webpage
                          51
Marketing




            52
53
Connecting




             54
Connecting




             55
How to Use Social Media




        Recruit
                          56
Recruit




          57
Recruit




          58
How to Use Social Media




Build Community and Public Support
                                     59
Build Community and Public Support




                                 60
Build Community and Public Support




                                 61
Build Community and Public Support




             INSERT
                                 62
Build Community and Public Support




                                 63
Build Community and Public Support




                                 64
Build Community and Public Support




        Scholarship Program
                                 65
Build Community and Public Support

               Customer Plus-Delta
               Napsterize Knowledge
               ...
Communicate with Employees




  Instant Communication with
    Employees, Community
                               67
Communicate with Employees




                             68
How I Use Social Media




                         69
How I Use Social Media




                         70
How I Use Social Media




                         71
How I Use Social Media




                         72
How I Use Social Media




                         73
How I Use Social Media




                         74
Tying it Together




                    75
Next Step




Create Social Media Plan
                           76
Next Step




Who is Your Audience?
                        77
Next Step




What is Your Purpose?
                        78
Next Step




What is Your Story?
                      79
Next Step




Search Engine Optimization
                             80
What Now




           81
What Now




       Company
       Website




Making it Work Together
                          82
Social Media Overview




      Webpage
                        83
What Now




Create Company Policy for Employees
                                      84
Selling Your Company or
 Your Project by Using
      Social Media

     Cordell M. Parvin
      http://www.cordellparvin.c...
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
Social Media for AGC Highway and Utility Contractors
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Social Media for AGC Highway and Utility Contractors

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Social Media for AGC Highway and Utility Contractors

  1. 1. Selling Your Company or Your Project by Using Social Media Cordell M. Parvin http://www.cordellparvin.com 1
  2. 2. Social Media Overview Webpage 2
  3. 3. The Challenge Contractors Lawyers are: Skeptics Autonomous Lacking Social Skills Abstract Reasoners Impatient Lacking Resilience Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile" Dr. Larry Richard, Hildebrandt International 3
  4. 4. Early Innovators Early Adaptors Slow Majority Reluctant Majority Antagonistic 40 30 20 10 0 Five Kinds of Attitudes About Change 4
  5. 5. What Has Changed-Then 5
  6. 6. What Has Changed-Now 6
  7. 7. What Has Changed-Now 7
  8. 8. What Has Changed-Front Page News 8
  9. 9. 1990’s/Early 2000’s PR Tools PERSONAL CONTACT NEWSPAPER ARTICLES TELEVISION PRESENTATION RADIO PUBLIC HEARINGS 11
  10. 10. Social Media is 2010 Tool Branding Public Relations Building Relationships Recruiting 13
  11. 11. What is Social Media 14
  12. 12. Social Media Types 15
  13. 13. Social Media Overview “It’s learning how to speak to your customers again and getting into the channels where they are, whether it’s Scott Monty Twitter, Facebook, Head of Global whatever.” Social Media at Ford On-Line Conversations 16
  14. 14. Social Media Expands Reach Strong-Tie Buzz Weak-Tie Buzz 18
  15. 15. Who is Using Social Media 19
  16. 16. Why Use Social Media 20
  17. 17. Who is Using Social Media Facebook Users Are Getting Older. Much Older 21
  18. 18. Why Use Social Media How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin 22
  19. 19. Politicians Use Social Media 23
  20. 20. Politicians Use Social Media 24
  21. 21. Politicians Use Social Media 25
  22. 22. Why Use Social Media Economical Efficient Effective Engaging 27
  23. 23. Why Use Social Media 28
  24. 24. Why Use Social Media Listen 29
  25. 25. Listen - They Are Talking 30
  26. 26. Listen - They Are Talking-Blog 31
  27. 27. Listen - They Are Talking 33
  28. 28. And Posting Photos of You We Hate Oshkosh’s Road Construction This is what Hard at work taxpayers pay for. . . 34
  29. 29. Listen - They Are Talking 35
  30. 30. Listen - They Are Talking 36
  31. 31. Listen - They Are Talking 37
  32. 32. And Spreading the Word 38
  33. 33. Listen - They Are Talking Tool to Monitor What is Being Said 39
  34. 34. How to Use Social Media Educate and Communicate 40
  35. 35. Educate and Communicate 41
  36. 36. Educate and Communicate 42
  37. 37. 43
  38. 38. Educate and Communicate 45
  39. 39. Educate and Communicate 46
  40. 40. Educate and Communicate 47
  41. 41. Educate and Communicate 48
  42. 42. Educate and Communicate 49
  43. 43. Educate and Communicate 50
  44. 44. Educate and Communicate Webpage 51
  45. 45. Marketing 52
  46. 46. 53
  47. 47. Connecting 54
  48. 48. Connecting 55
  49. 49. How to Use Social Media Recruit 56
  50. 50. Recruit 57
  51. 51. Recruit 58
  52. 52. How to Use Social Media Build Community and Public Support 59
  53. 53. Build Community and Public Support 60
  54. 54. Build Community and Public Support 61
  55. 55. Build Community and Public Support INSERT 62
  56. 56. Build Community and Public Support 63
  57. 57. Build Community and Public Support 64
  58. 58. Build Community and Public Support Scholarship Program 65
  59. 59. Build Community and Public Support Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Public Evangelists 66
  60. 60. Communicate with Employees Instant Communication with Employees, Community 67
  61. 61. Communicate with Employees 68
  62. 62. How I Use Social Media 69
  63. 63. How I Use Social Media 70
  64. 64. How I Use Social Media 71
  65. 65. How I Use Social Media 72
  66. 66. How I Use Social Media 73
  67. 67. How I Use Social Media 74
  68. 68. Tying it Together 75
  69. 69. Next Step Create Social Media Plan 76
  70. 70. Next Step Who is Your Audience? 77
  71. 71. Next Step What is Your Purpose? 78
  72. 72. Next Step What is Your Story? 79
  73. 73. Next Step Search Engine Optimization 80
  74. 74. What Now 81
  75. 75. What Now Company Website Making it Work Together 82
  76. 76. Social Media Overview Webpage 83
  77. 77. What Now Create Company Policy for Employees 84
  78. 78. Selling Your Company or Your Project by Using Social Media Cordell M. Parvin http://www.cordellparvin.com 85

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