SlideShare a Scribd company logo
  • Upload
  • Home
  • Explore
  • Login
  • Signup
SlideShare a Scribd company logo
  • Home
  • Explore
  • Upload
  • Login
  • Signup

We've updated our privacy policy. Click here to review the details. Tap here to review the details.

×
×
×
×
×
×
Paul Marsden

Paul Marsden

919 Followers
37 SlideShares 0 Clipboards 919 Followers 0 Followings
  • Unblock User Block User
37 SlideShares 0 Clipboards 919 Followers 0 Followings

Personal Information
Organization / Workplace
London United Kingdom
Occupation
Consumer Psychology
Website
www.viralculture.com
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation. PhD in psychology. Fluent in French. Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist. Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd. Fellow of the Royal Society of Art...
Contact Details
Tags
social media marsden social commerce paul marsden marketing clickadvisor advocacy crowdsourcing nps public relations e-commerce social media marketing paulsmarsden digitalmarketing netpromoter psychology f-commerce marsattacks syzygy social shopping web2.0 2.0 innovation market research participatorymarketing advertising buzz word mouth brand brandgenetics digital minimalism design ethics digital-wellbeing digital wellbeing artificial intelligence ai behavioural economics positive psychology design insurance financial services sponsoring sponsorship digital system 2 system 1 dennett kahneman miller consumer psychology conspicuous consumption branding @marsattacks reputation management brand communications social crm seo crisis communications online pr crisis crisis pr online public relations pr facebook net promoter referral marketing loyalty marketing seeding web 20 open innovation paul socialmedia popidol americanidol xfactor pr2.0 public relations onlinepr digitalpr interactivepr score net promoter insight tipping point blink world flat wikinomics purple cow long tail how customers think freakonomics ultimate question participatory web bio cv co-creativity resume
See more
Presentations (35)
See all
Paul Marsden Pen Portrait
14 years ago • 8166 Views
Web 2.0 & Brand Advocacy
14 years ago • 4530 Views
Brand Advocacy & Advertising
14 years ago • 1755 Views
Participatory Marketing - What it is, How it Works
14 years ago • 9006 Views
Digital Marketing - The Future
14 years ago • 1400 Views
Net Promoter Recession-Proof Growth Strategy
14 years ago • 12568 Views
PR 2.0: How Brands are Harnessing Participatory Media in Public Relations
14 years ago • 49239 Views
Social Media | The Business Opportunity for Marketing Agencies
14 years ago • 5291 Views
Pop Idol as Your Business Model
14 years ago • 14472 Views
Idea Platforms | Diamond in the Web 2.0 Rough?
13 years ago • 1246 Views
Social Psychology of Social Shopping: How Social Commerce Works
13 years ago • 26998 Views
Crowdsourcing: The Opportunity in Market Research
13 years ago • 1126 Views
Social commerce the opportunity for brands
12 years ago • 11531 Views
Social Commerce | Beyond Transactions
12 years ago • 4498 Views
Social Commerce: The Case for User Reviews
12 years ago • 9863 Views
Net Promoter and Social Media - A Strategy for Retailers
12 years ago • 4305 Views
Social Commerce for luxury
12 years ago • 3194 Views
How Big Retail Deploys Social Commerce
12 years ago • 2029 Views
The F-Commerce FAQ
12 years ago • 21308 Views
F-Commerce and the SoLoMo Consumer
11 years ago • 12682 Views
Facebook Foodcourt
11 years ago • 1755 Views
Social Media and Crisis Communications for PR People
11 years ago • 22088 Views
Social Utility: How to Turn Social Media into Social Sales
11 years ago • 8841 Views
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 years ago • 11931 Views
Reputation Management and Social Media
10 years ago • 28499 Views
Display Value - The Psychology of Conspicuous Consumption
8 years ago • 5138 Views
Psych Eye for the Innovation Guy
8 years ago • 3951 Views
Psych Eye for the Social Media Guy
8 years ago • 2326 Views
Psych Eye for the Sponsorship Guy
8 years ago • 3100 Views
The Uberfication of Advertising
7 years ago • 9620 Views
Documents (2)
Crowdsourcing
13 years ago • 2635 Views
Customer Advisory Boards
13 years ago • 1677 Views
Likes (44)
See all
What's killing your brand? (And how to kill it before it kills you.) by David Brier
DBD International, Ltd. • 12 years ago
How to manage a crisis ?
Philippe Roques • 12 years ago
SOCIAL MEDIA ACCORDING TO 6TH GRADERS
Jason Quann • 12 years ago
B2B Social Media Palette
Miikka Leinonen • 12 years ago
Public Relations 2.0
Joery Bruijntjes • 15 years ago
The Future of Public Relations
Beth Harte • 13 years ago
Social Media Optimization Case Studies & Tips
TopRank Marketing Agency • 13 years ago
10 SEO Tips Public Relations PRSA09
TopRank Marketing Agency • 13 years ago
SOCIAL MEDIA STRATEGY | Steve Latham
Encore Media Metrics • 13 years ago
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive
Encore Media Metrics • 14 years ago
How To Measure ROI For Social Media
Vanina Delobelle • 13 years ago
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
Lumension • 13 years ago
What Social Media ROI doesn't mean - PechaKucha
Olivier Blanchard • 13 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish • 13 years ago
Revealing Design Treasures From The Amazon
Jared Spool • 14 years ago
The Science Of ReTweets
Dan Zarrella • 13 years ago
Social Commerce With Ripple6
Ripple6, Inc. • 13 years ago
Social Commerce Presentation
LinusG • 15 years ago
Innovation in Retail - attention economy, social commerce and epiphenomenology
Ian Jindal • 14 years ago
Social Commerce
Andrew Menshikov • 13 years ago
New Trends In Social Commerce
Telekom MMS • 14 years ago
2009 Social Ecommerce Guide
Optaros • 13 years ago
Post Digital Marketing 2009
Helge Tennø • 13 years ago
What Is Social Shopping
Chandan Maruthi • 14 years ago
What the F**k is Social Commerce?
André Ribeirinho • 13 years ago
Unleasing Wikinomics in the City of Toronto
Anthony Williams • 14 years ago
Wikinomics - Winning With The Enterprise 2.0
Mike Qaissaunee • 15 years ago
It Takes a Community to Raise a Brand - by Sean Moffitt
Sean Moffitt • 14 years ago
First Steps Towards An Online User Experience Testing Community
giel • 14 years ago
TC Crowdsourcing Presentation
guestb0b31 • 14 years ago
  • Activity
  • About

Presentations (35)
See all
Paul Marsden Pen Portrait
14 years ago • 8166 Views
Web 2.0 & Brand Advocacy
14 years ago • 4530 Views
Brand Advocacy & Advertising
14 years ago • 1755 Views
Participatory Marketing - What it is, How it Works
14 years ago • 9006 Views
Digital Marketing - The Future
14 years ago • 1400 Views
Net Promoter Recession-Proof Growth Strategy
14 years ago • 12568 Views
PR 2.0: How Brands are Harnessing Participatory Media in Public Relations
14 years ago • 49239 Views
Social Media | The Business Opportunity for Marketing Agencies
14 years ago • 5291 Views
Pop Idol as Your Business Model
14 years ago • 14472 Views
Idea Platforms | Diamond in the Web 2.0 Rough?
13 years ago • 1246 Views
Social Psychology of Social Shopping: How Social Commerce Works
13 years ago • 26998 Views
Crowdsourcing: The Opportunity in Market Research
13 years ago • 1126 Views
Social commerce the opportunity for brands
12 years ago • 11531 Views
Social Commerce | Beyond Transactions
12 years ago • 4498 Views
Social Commerce: The Case for User Reviews
12 years ago • 9863 Views
Net Promoter and Social Media - A Strategy for Retailers
12 years ago • 4305 Views
Social Commerce for luxury
12 years ago • 3194 Views
How Big Retail Deploys Social Commerce
12 years ago • 2029 Views
The F-Commerce FAQ
12 years ago • 21308 Views
F-Commerce and the SoLoMo Consumer
11 years ago • 12682 Views
Facebook Foodcourt
11 years ago • 1755 Views
Social Media and Crisis Communications for PR People
11 years ago • 22088 Views
Social Utility: How to Turn Social Media into Social Sales
11 years ago • 8841 Views
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 years ago • 11931 Views
Reputation Management and Social Media
10 years ago • 28499 Views
Display Value - The Psychology of Conspicuous Consumption
8 years ago • 5138 Views
Psych Eye for the Innovation Guy
8 years ago • 3951 Views
Psych Eye for the Social Media Guy
8 years ago • 2326 Views
Psych Eye for the Sponsorship Guy
8 years ago • 3100 Views
The Uberfication of Advertising
7 years ago • 9620 Views
Documents (2)
Crowdsourcing
13 years ago • 2635 Views
Customer Advisory Boards
13 years ago • 1677 Views
Likes (44)
See all
What's killing your brand? (And how to kill it before it kills you.) by David Brier
DBD International, Ltd. • 12 years ago
How to manage a crisis ?
Philippe Roques • 12 years ago
SOCIAL MEDIA ACCORDING TO 6TH GRADERS
Jason Quann • 12 years ago
B2B Social Media Palette
Miikka Leinonen • 12 years ago
Public Relations 2.0
Joery Bruijntjes • 15 years ago
The Future of Public Relations
Beth Harte • 13 years ago
Social Media Optimization Case Studies & Tips
TopRank Marketing Agency • 13 years ago
10 SEO Tips Public Relations PRSA09
TopRank Marketing Agency • 13 years ago
SOCIAL MEDIA STRATEGY | Steve Latham
Encore Media Metrics • 13 years ago
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive
Encore Media Metrics • 14 years ago
How To Measure ROI For Social Media
Vanina Delobelle • 13 years ago
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
Lumension • 13 years ago
What Social Media ROI doesn't mean - PechaKucha
Olivier Blanchard • 13 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish • 13 years ago
Revealing Design Treasures From The Amazon
Jared Spool • 14 years ago
The Science Of ReTweets
Dan Zarrella • 13 years ago
Social Commerce With Ripple6
Ripple6, Inc. • 13 years ago
Social Commerce Presentation
LinusG • 15 years ago
Innovation in Retail - attention economy, social commerce and epiphenomenology
Ian Jindal • 14 years ago
Social Commerce
Andrew Menshikov • 13 years ago
New Trends In Social Commerce
Telekom MMS • 14 years ago
2009 Social Ecommerce Guide
Optaros • 13 years ago
Post Digital Marketing 2009
Helge Tennø • 13 years ago
What Is Social Shopping
Chandan Maruthi • 14 years ago
What the F**k is Social Commerce?
André Ribeirinho • 13 years ago
Unleasing Wikinomics in the City of Toronto
Anthony Williams • 14 years ago
Wikinomics - Winning With The Enterprise 2.0
Mike Qaissaunee • 15 years ago
It Takes a Community to Raise a Brand - by Sean Moffitt
Sean Moffitt • 14 years ago
First Steps Towards An Online User Experience Testing Community
giel • 14 years ago
TC Crowdsourcing Presentation
guestb0b31 • 14 years ago
Personal Information
Organization / Workplace
London United Kingdom
Occupation
Consumer Psychology
Website
www.viralculture.com
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation. PhD in psychology. Fluent in French. Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist. Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd. Fellow of the Royal Society of Art...
Tags
social media marsden social commerce paul marsden marketing clickadvisor advocacy crowdsourcing nps public relations e-commerce social media marketing paulsmarsden digitalmarketing netpromoter psychology f-commerce marsattacks syzygy social shopping web2.0 2.0 innovation market research participatorymarketing advertising buzz word mouth brand brandgenetics digital minimalism design ethics digital-wellbeing digital wellbeing artificial intelligence ai behavioural economics positive psychology design insurance financial services sponsoring sponsorship digital system 2 system 1 dennett kahneman miller consumer psychology conspicuous consumption branding @marsattacks reputation management brand communications social crm seo crisis communications online pr crisis crisis pr online public relations pr facebook net promoter referral marketing loyalty marketing seeding web 20 open innovation paul socialmedia popidol americanidol xfactor pr2.0 public relations onlinepr digitalpr interactivepr score net promoter insight tipping point blink world flat wikinomics purple cow long tail how customers think freakonomics ultimate question participatory web bio cv co-creativity resume
See more

Modal header

  • About
  • Support
  • Terms
  • Privacy
  • Copyright
  • Cookie Preferences
  • Do not sell or share my personal information
English
Current Language: English
Español
Português
Français
Deutsch

© 2023 SlideShare from Scribd

We've updated our privacy policy.

We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.

You can read the details below. By accepting, you agree to the updated privacy policy.

Thank you!

View updated privacy policy
We've encountered a problem, please try again.