Personal Information
Organization / Workplace
London United Kingdom
Occupation
Consumer Psychology
Website
www.viralculture.com
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation.
PhD in psychology. Fluent in French.
Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist.
Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd.
Fellow of the Royal Society of Art...
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social media
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social commerce
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marketing
clickadvisor
advocacy
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psychology
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syzygy
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innovation
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See more
Presentations
(35)
See all
Documents
(2)
Likes
(44)
See all
What's killing your brand? (And how to kill it before it kills you.) by David Brier
DBD International, Ltd.
•
12 years ago
How to manage a crisis ?
Philippe Roques
•
12 years ago
SOCIAL MEDIA ACCORDING TO 6TH GRADERS
Jason Quann
•
12 years ago
B2B Social Media Palette
Miikka Leinonen
•
12 years ago
Public Relations 2.0
Joery Bruijntjes
•
15 years ago
The Future of Public Relations
Beth Harte
•
13 years ago
Social Media Optimization Case Studies & Tips
TopRank Marketing Agency
•
13 years ago
10 SEO Tips Public Relations PRSA09
TopRank Marketing Agency
•
13 years ago
SOCIAL MEDIA STRATEGY | Steve Latham
Encore Media Metrics
•
13 years ago
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive
Encore Media Metrics
•
14 years ago
How To Measure ROI For Social Media
Vanina Delobelle
•
13 years ago
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
Lumension
•
13 years ago
What Social Media ROI doesn't mean - PechaKucha
Olivier Blanchard
•
13 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish
•
13 years ago
Revealing Design Treasures From The Amazon
Jared Spool
•
14 years ago
The Science Of ReTweets
Dan Zarrella
•
13 years ago
Social Commerce With Ripple6
Ripple6, Inc.
•
13 years ago
Social Commerce Presentation
LinusG
•
15 years ago
Innovation in Retail - attention economy, social commerce and epiphenomenology
Ian Jindal
•
14 years ago
Social Commerce
Andrew Menshikov
•
13 years ago
New Trends In Social Commerce
Telekom MMS
•
14 years ago
2009 Social Ecommerce Guide
Optaros
•
13 years ago
Post Digital Marketing 2009
Helge Tennø
•
13 years ago
What Is Social Shopping
Chandan Maruthi
•
14 years ago
What the F**k is Social Commerce?
André Ribeirinho
•
13 years ago
Unleasing Wikinomics in the City of Toronto
Anthony Williams
•
14 years ago
Wikinomics - Winning With The Enterprise 2.0
Mike Qaissaunee
•
15 years ago
It Takes a Community to Raise a Brand - by Sean Moffitt
Sean Moffitt
•
14 years ago
First Steps Towards An Online User Experience Testing Community
giel
•
14 years ago
TC Crowdsourcing Presentation
guestb0b31
•
14 years ago
Presentations
(35)
See all
Documents
(2)
Likes
(44)
See all
What's killing your brand? (And how to kill it before it kills you.) by David Brier
DBD International, Ltd.
•
12 years ago
How to manage a crisis ?
Philippe Roques
•
12 years ago
SOCIAL MEDIA ACCORDING TO 6TH GRADERS
Jason Quann
•
12 years ago
B2B Social Media Palette
Miikka Leinonen
•
12 years ago
Public Relations 2.0
Joery Bruijntjes
•
15 years ago
The Future of Public Relations
Beth Harte
•
13 years ago
Social Media Optimization Case Studies & Tips
TopRank Marketing Agency
•
13 years ago
10 SEO Tips Public Relations PRSA09
TopRank Marketing Agency
•
13 years ago
SOCIAL MEDIA STRATEGY | Steve Latham
Encore Media Metrics
•
13 years ago
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur Interactive
Encore Media Metrics
•
14 years ago
How To Measure ROI For Social Media
Vanina Delobelle
•
13 years ago
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
Lumension
•
13 years ago
What Social Media ROI doesn't mean - PechaKucha
Olivier Blanchard
•
13 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish
•
13 years ago
Revealing Design Treasures From The Amazon
Jared Spool
•
14 years ago
The Science Of ReTweets
Dan Zarrella
•
13 years ago
Social Commerce With Ripple6
Ripple6, Inc.
•
13 years ago
Social Commerce Presentation
LinusG
•
15 years ago
Innovation in Retail - attention economy, social commerce and epiphenomenology
Ian Jindal
•
14 years ago
Social Commerce
Andrew Menshikov
•
13 years ago
New Trends In Social Commerce
Telekom MMS
•
14 years ago
2009 Social Ecommerce Guide
Optaros
•
13 years ago
Post Digital Marketing 2009
Helge Tennø
•
13 years ago
What Is Social Shopping
Chandan Maruthi
•
14 years ago
What the F**k is Social Commerce?
André Ribeirinho
•
13 years ago
Unleasing Wikinomics in the City of Toronto
Anthony Williams
•
14 years ago
Wikinomics - Winning With The Enterprise 2.0
Mike Qaissaunee
•
15 years ago
It Takes a Community to Raise a Brand - by Sean Moffitt
Sean Moffitt
•
14 years ago
First Steps Towards An Online User Experience Testing Community
giel
•
14 years ago
TC Crowdsourcing Presentation
guestb0b31
•
14 years ago
Personal Information
Organization / Workplace
London United Kingdom
Occupation
Consumer Psychology
Website
www.viralculture.com
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation.
PhD in psychology. Fluent in French.
Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist.
Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd.
Fellow of the Royal Society of Art...
Tags
social media
marsden
social commerce
paul marsden
marketing
clickadvisor
advocacy
crowdsourcing
nps
public relations
e-commerce
social media marketing
paulsmarsden
digitalmarketing
netpromoter
psychology
f-commerce
marsattacks
syzygy
social shopping
web2.0
2.0
innovation
market research
participatorymarketing
advertising
buzz
word
mouth
brand
brandgenetics
digital minimalism
design ethics
digital-wellbeing
digital wellbeing
artificial intelligence
ai
behavioural economics
positive psychology
design
insurance
financial services
sponsoring
sponsorship
digital
system 2
system 1
dennett
kahneman
miller
consumer psychology
conspicuous consumption
branding
@marsattacks
reputation management
brand communications
social crm
seo
crisis communications
online pr
crisis
crisis pr
online public relations
pr
facebook
net promoter
referral marketing
loyalty marketing
seeding
web 20
open innovation
paul
socialmedia
popidol
americanidol
xfactor
pr2.0
public
relations
onlinepr
digitalpr
interactivepr
score
net
promoter
insight
tipping
point
blink
world
flat
wikinomics
purple
cow
long
tail
how
customers
think
freakonomics
ultimate
question
participatory
web
bio
cv
co-creativity
resume
See more