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Digital
Marketing
Trends for
2023
20K MEMBERS - 8 YEARS
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• General Intro
• Presentation
• Q&A
Agenda
The VBOUT Stack
✔ Marketing Automation
✔ Stack Simple Interface
✔ Great Price
✔ Premium Support
✔ Built-in AI and Predictive capabilities
1. Landing pages
2. Forms
3. Popups and site messages
4. Lead tracking
5. Automation sequences
6. Email campaigns
7. Social media listening
8. Social publishing
9. Retargeting
10. Analytics
11. Pipeline management
12. Calendar booking
10+ Core Tools Working Together
The VBOUT Stack
Integrates Well With
The VBOUT Stack
Lead Data Platform
Current Landscape
2022 in
Review
More Emphasis on Customer Experience
• Customers expect a great
experience across all channels.
• Delivering a successful CX
requires personalized messaging
that’s specific to customers’
behavior.
• Messaging consists of emails,
SMS, Web push live chat support,
and automated bots.
Rise of First-Party Cookie
• With the death of 3ʳᵈ party
cookies, marketers have started
gathering leads data from their
websites using landing pages,
forms, and popups.
• Safari and Apple blocked 3ʳᵈ party
cookies and Google announced
that it will stop the use of third-
party cookies in Chrome by the
end of 2024 (Source: Cookiebot).
Source: Segment
More Branding Trends
• The branding trends that were
evident in 2022 are simplicity and
minimalism in design.
• Another trend is a quirky design
which consists of hand-drawn
illustrations, bizarre imagery,
overlapping elements,
asymmetry, and chaotic design.
• Flat illustrations were also
trending.
Source: paymantaei.medium.com Source: Up Banking
Building Engaged Communities
• Managing communities boosts
your brand awareness and drives
engagement.
• The rise of online events after
COVID is another option to grab
audience attention around a
specific webinar topic and this
can be created within your
community.
Partnerships and Integrations
• Customers were facing a problem
using different tools and ending
up paying for features these apps
don’t provide.
• With that in mind, marketing
automation platforms have a
built-in CRM that helps customers
better manage and organize their
relationships with their clients.
CTR Replacing Open Rates
• Due to Apple’s Mail Privacy
Protection blocking pixels used to
determine open rate, CTR,
conversions, and list growth rate
have replaced this metric.
• These metrics are more
actionable than open rates and
determine the success of your
email marketing.
The Major
Trends of
2023
AI Content Generation
• AI is becoming more and more
important for businesses to take
their marketing to a new level.
• AI Content Generation is one
example that saves time for
marketers.
• It allows them to enhance their
personalization strategies to drive
better engagement.
AI Content Generation
• Ad Content AI Generation saves
advertisers time by generating
fresh ad copies that increase
conversions.
• The ad content with the CTA is
generated in seconds by
specifying the product name,
description, and tone of voice.
Source: Jasper.ai
AI Content Generation
• Blog Content Generation is
another AI feature that generates
long-form content based on
criteria specified by blog writers.
• The great power of AI tools is the
ability to generate SEO-optimized
articles in minutes and from a
variety of topics.
Source: CopyAI
AI Content Generation
• AI has gone beyond to generate
realistic and original images
based on text descriptions.
• Also, such tools have the ability to
expand images based on the
original.
• Music generation is a new AI
trend to be on the lookout forai
generated.
Source: https://openai.com/dall-e-2/
https://openai.com/blog/jukebox/
AI Content Generation
• With AI voice generator tools, you
can create human-like voice over
in seconds.
• You can add different emotions to
your voice (happy, sad, angry).
• Another feature is converting
your voice into real-time speech
to speech.
• Also such tools allow you to
translate your voice into any
language, without having to
provide any data.
Source: resemble.ai
More Mature Machine Learning
• Machine learning has made the
processing of data more and
more advanced.
• One example is Predictive Email
Sending.
• It helps email marketers
determine when recipients are
most likely to engage with emails
based on previous patterns.
More Mature Machine Learning
• Machine learning has taken lead
scoring to a new level.
• Predictive lead scoring minimizes
potential errors that would result
from traditional scoring practices.
• It creates persona profiles based
on past and current behavior and
helps marketing and sales focus
on leads that tend to convert.
More Mature Machine Learning
• Data enrichment is a powerful
engine for predictive lead scoring.
• It gathers lead’s data from
external sources in real time to
build a richer customer profile
along with internal data.
Source: trbo
More Mature Machine Learning
• Machine learning in social
consists of emotional detection,
sentiment analysis, and posting
time recommendations.
• Posting time recommendation
determines the best days and
times to publish a social media
post based on previous followers’
engagement patterns.
Reinforced SEO: E-A-T Signals
● E-A-T stands for Expertise -
Authority - Trust.
● Google’s most recent helpful
content algorithm update
targets “content that seems to
have been primarily created
for ranking well in search
engines rather than to help or
inform people”.
● The update aims to help your
organic, user-worthy content
rank better than content
optimized for crawler bots.
Reinforced SEO: E-A-T Signals
How do you know if your content is
deemed helpful by Google?
● Content created for a specific
audience.
● Content that features expertise
and authority.
● Content that is trustworthy &
credible.
● Content that meets the wants and
needs of searchers.
Reinforced SEO: E-A-T Signals
Do’s
● Remove weak content from your
website.
● Focus on creating content that speaks
to your target audience.
● Follow SEO best practices provided by
Google.
● Stay up to date with Google’s ranking
updates.
Don’ts
● Use low-quality AI-generated content.
● Use web crawlers to optimize your
blogs.
● Publish weak content without in-
depth knowledge of the topic.
Short Form Videos
• Instagram Reels have 2 billion
monthly active users (Source:
DemandSage).
• Instagram, Facebook Reels, and
Tiktok are great platforms used to
create brand awareness and
boost engagement.
• YouTube shorts help businesses
improve their organic reach and
collect email subscribers.
Source: Meta
Short Form Videos
There are different ways
to generate leads with
reels such as posting
educational content,
product tutorials,
tagging products from
Instagram shop,
freebies, answering
FAQs and highlighting
customers pain points.
Source: ManyChat
Marketing in the Metaverse
Source: TechBullion
• Marketing in the metaverse is still
a new trend that helps businesses
stand out in the crowd.
• It offers a virtual experience and
represents the brand in a way
that traditional advertising could
never do.
Marketing in the Metaverse
• Creating a specific metaverse
platform is one of the most
effective ways to invest in this
field.
• Businesses can create a game or
worlds specific for companies to
showcase their products virtually.
• Shopify launched its AR/3D
shopping experience and
working on its NFT.
Source: Shopify
Marketing in the Metaverse
• As Metaverse is rising, the real
estate digitized world is expected
to grow in 2025 to $3.6K million in
Revenue VS $358 in 2020. (Source:
Brand Essence Research)
• Companies can use their digital
assets to advertise their products,
organize virtual product launches
and create a unique customer
experience.
Source: sandbox.game
Marketing in the Metaverse
• Another way marketers can take
advantage of metaverse space is
through native advertising such
as billboards on a virtual street or
product placement.
• Coca-Cola and Samsung have
virtual billboards in video games
such as Football Manager,
according to Techtarget.com.
Source: Football Manager Story
Marketing in the Metaverse
● Gamevertising (In-game
advertising) is a great method
for effective targeting,
interactions from audience
players and increased revenue.
Source: ClearCode
Live Commerce
• With the COVID-19 pandemic that
changed customers’ buying
habits, brands have found a need
to reach customers online and
provide a seamless experience.
• It started with shoppable posts on
social in 2020 and evolved to live
stream selling and shopping.
Source: Instagram
Zero-Party Data
• After the increased reliance on
first-party data and customer
privacy last year, the practice is
expected to evolve in 2023 with
zero-party data.
• Beyond forms, landing pages, and
popups, gathering info through
zero-party data is done through
communication preference
centers and interactive surveys.
Source: xtremepush
Zero-Party Data
The table on the right reveals the
main difference between first-party
data and zero-party data.
Source: xtremepush
VBOUT’s
Resources
to Prepare
for 2023
VBOUT’s Resources
1. How to Optimize your Email Marketing Strategy with Predictive Sending - Link
2. Email Content Generation - Link
3. How to Build a Lead Scoring Criteria for your Email Marketing in 2023 - Link
4. How to Optimize your Marketing Campaigns with First-Party Cookies - Link
5. 10 Proven Ways to Boost eCommerce Sales with Instagram Shopping - Link
6. Digital Marketing Trends for 2022 - Link
7. General Data Protection Regulation - Link
8. California Consumer Privacy Act - Link
9. How AI Improves your Marketing - Link
10.Latest Google Update That Helps Helpful Content Rank - Link
Book Your Demo
BOOK YOUR PERSONALIZED DEMO TODAY!
Thank
You

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Digital Marketing Trends for 2023

  • 2. 20K MEMBERS - 8 YEARS The VBOUT Community
  • 5. • General Intro • Presentation • Q&A Agenda
  • 6. The VBOUT Stack ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities
  • 7. 1. Landing pages 2. Forms 3. Popups and site messages 4. Lead tracking 5. Automation sequences 6. Email campaigns 7. Social media listening 8. Social publishing 9. Retargeting 10. Analytics 11. Pipeline management 12. Calendar booking 10+ Core Tools Working Together The VBOUT Stack
  • 12. More Emphasis on Customer Experience • Customers expect a great experience across all channels. • Delivering a successful CX requires personalized messaging that’s specific to customers’ behavior. • Messaging consists of emails, SMS, Web push live chat support, and automated bots.
  • 13. Rise of First-Party Cookie • With the death of 3ʳᵈ party cookies, marketers have started gathering leads data from their websites using landing pages, forms, and popups. • Safari and Apple blocked 3ʳᵈ party cookies and Google announced that it will stop the use of third- party cookies in Chrome by the end of 2024 (Source: Cookiebot). Source: Segment
  • 14. More Branding Trends • The branding trends that were evident in 2022 are simplicity and minimalism in design. • Another trend is a quirky design which consists of hand-drawn illustrations, bizarre imagery, overlapping elements, asymmetry, and chaotic design. • Flat illustrations were also trending. Source: paymantaei.medium.com Source: Up Banking
  • 15. Building Engaged Communities • Managing communities boosts your brand awareness and drives engagement. • The rise of online events after COVID is another option to grab audience attention around a specific webinar topic and this can be created within your community.
  • 16. Partnerships and Integrations • Customers were facing a problem using different tools and ending up paying for features these apps don’t provide. • With that in mind, marketing automation platforms have a built-in CRM that helps customers better manage and organize their relationships with their clients.
  • 17. CTR Replacing Open Rates • Due to Apple’s Mail Privacy Protection blocking pixels used to determine open rate, CTR, conversions, and list growth rate have replaced this metric. • These metrics are more actionable than open rates and determine the success of your email marketing.
  • 19. AI Content Generation • AI is becoming more and more important for businesses to take their marketing to a new level. • AI Content Generation is one example that saves time for marketers. • It allows them to enhance their personalization strategies to drive better engagement.
  • 20. AI Content Generation • Ad Content AI Generation saves advertisers time by generating fresh ad copies that increase conversions. • The ad content with the CTA is generated in seconds by specifying the product name, description, and tone of voice. Source: Jasper.ai
  • 21. AI Content Generation • Blog Content Generation is another AI feature that generates long-form content based on criteria specified by blog writers. • The great power of AI tools is the ability to generate SEO-optimized articles in minutes and from a variety of topics. Source: CopyAI
  • 22. AI Content Generation • AI has gone beyond to generate realistic and original images based on text descriptions. • Also, such tools have the ability to expand images based on the original. • Music generation is a new AI trend to be on the lookout forai generated. Source: https://openai.com/dall-e-2/ https://openai.com/blog/jukebox/
  • 23. AI Content Generation • With AI voice generator tools, you can create human-like voice over in seconds. • You can add different emotions to your voice (happy, sad, angry). • Another feature is converting your voice into real-time speech to speech. • Also such tools allow you to translate your voice into any language, without having to provide any data. Source: resemble.ai
  • 24. More Mature Machine Learning • Machine learning has made the processing of data more and more advanced. • One example is Predictive Email Sending. • It helps email marketers determine when recipients are most likely to engage with emails based on previous patterns.
  • 25. More Mature Machine Learning • Machine learning has taken lead scoring to a new level. • Predictive lead scoring minimizes potential errors that would result from traditional scoring practices. • It creates persona profiles based on past and current behavior and helps marketing and sales focus on leads that tend to convert.
  • 26. More Mature Machine Learning • Data enrichment is a powerful engine for predictive lead scoring. • It gathers lead’s data from external sources in real time to build a richer customer profile along with internal data. Source: trbo
  • 27. More Mature Machine Learning • Machine learning in social consists of emotional detection, sentiment analysis, and posting time recommendations. • Posting time recommendation determines the best days and times to publish a social media post based on previous followers’ engagement patterns.
  • 28. Reinforced SEO: E-A-T Signals ● E-A-T stands for Expertise - Authority - Trust. ● Google’s most recent helpful content algorithm update targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people”. ● The update aims to help your organic, user-worthy content rank better than content optimized for crawler bots.
  • 29. Reinforced SEO: E-A-T Signals How do you know if your content is deemed helpful by Google? ● Content created for a specific audience. ● Content that features expertise and authority. ● Content that is trustworthy & credible. ● Content that meets the wants and needs of searchers.
  • 30. Reinforced SEO: E-A-T Signals Do’s ● Remove weak content from your website. ● Focus on creating content that speaks to your target audience. ● Follow SEO best practices provided by Google. ● Stay up to date with Google’s ranking updates. Don’ts ● Use low-quality AI-generated content. ● Use web crawlers to optimize your blogs. ● Publish weak content without in- depth knowledge of the topic.
  • 31. Short Form Videos • Instagram Reels have 2 billion monthly active users (Source: DemandSage). • Instagram, Facebook Reels, and Tiktok are great platforms used to create brand awareness and boost engagement. • YouTube shorts help businesses improve their organic reach and collect email subscribers. Source: Meta
  • 32. Short Form Videos There are different ways to generate leads with reels such as posting educational content, product tutorials, tagging products from Instagram shop, freebies, answering FAQs and highlighting customers pain points. Source: ManyChat
  • 33. Marketing in the Metaverse Source: TechBullion • Marketing in the metaverse is still a new trend that helps businesses stand out in the crowd. • It offers a virtual experience and represents the brand in a way that traditional advertising could never do.
  • 34. Marketing in the Metaverse • Creating a specific metaverse platform is one of the most effective ways to invest in this field. • Businesses can create a game or worlds specific for companies to showcase their products virtually. • Shopify launched its AR/3D shopping experience and working on its NFT. Source: Shopify
  • 35. Marketing in the Metaverse • As Metaverse is rising, the real estate digitized world is expected to grow in 2025 to $3.6K million in Revenue VS $358 in 2020. (Source: Brand Essence Research) • Companies can use their digital assets to advertise their products, organize virtual product launches and create a unique customer experience. Source: sandbox.game
  • 36. Marketing in the Metaverse • Another way marketers can take advantage of metaverse space is through native advertising such as billboards on a virtual street or product placement. • Coca-Cola and Samsung have virtual billboards in video games such as Football Manager, according to Techtarget.com. Source: Football Manager Story
  • 37. Marketing in the Metaverse ● Gamevertising (In-game advertising) is a great method for effective targeting, interactions from audience players and increased revenue. Source: ClearCode
  • 38. Live Commerce • With the COVID-19 pandemic that changed customers’ buying habits, brands have found a need to reach customers online and provide a seamless experience. • It started with shoppable posts on social in 2020 and evolved to live stream selling and shopping. Source: Instagram
  • 39. Zero-Party Data • After the increased reliance on first-party data and customer privacy last year, the practice is expected to evolve in 2023 with zero-party data. • Beyond forms, landing pages, and popups, gathering info through zero-party data is done through communication preference centers and interactive surveys. Source: xtremepush
  • 40. Zero-Party Data The table on the right reveals the main difference between first-party data and zero-party data. Source: xtremepush
  • 42. VBOUT’s Resources 1. How to Optimize your Email Marketing Strategy with Predictive Sending - Link 2. Email Content Generation - Link 3. How to Build a Lead Scoring Criteria for your Email Marketing in 2023 - Link 4. How to Optimize your Marketing Campaigns with First-Party Cookies - Link 5. 10 Proven Ways to Boost eCommerce Sales with Instagram Shopping - Link 6. Digital Marketing Trends for 2022 - Link 7. General Data Protection Regulation - Link 8. California Consumer Privacy Act - Link 9. How AI Improves your Marketing - Link 10.Latest Google Update That Helps Helpful Content Rank - Link
  • 43. Book Your Demo BOOK YOUR PERSONALIZED DEMO TODAY!