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1



International
Trends in
Social
Commerce



Dr Paul Marsden
Social Media Strategist
Syzygy Group

For Copies:
socialcommerce@syzygy.de

Wiesbaden, Feb 24, 2010
2



                         11.50 am EST,
                         July 8, 2009
                         $34.00




Do you recognize this?
3



                   NetMarket.com
                   August 11, 1994

                   First secure
                   e-commerce Web
                   transaction




Here’s a clue...
4




First e-commerce transaction within a Facebook page
5




Okay, so what’s this then?
6




Barbie does social shopping - real time
6




Barbie does social shopping - real time
7




 Helping people
 buy where they
 connect...                    ...and connect
                               where they buy


Two examples of “social commerce”
8




Social commerce = e-commerce + social media
8




Social commerce = e-commerce + social media
9


                                                             Future: mobile,
                                                             sCRM, curated
                                                 realtime    marketplaces
                                                 social
                                                 shopping,
                              social platforms   Facebook
                              (forums, blogs,    Connect
                              bookmarking)

                          ratings &
                          reviews


 FTOAF (forward to a
 friend), referral programs




Social commerce is not new...
9


                                                   Future: mobile,
                                                   sCRM, curated
                                       realtime    marketplaces
                                       social
                                       shopping,
                    social platforms   Facebook
                    (forums, blogs,    Connect
                    bookmarking)
                Social Commerce: Creating places
                          ratings &
                where people can collaborate
                          reviews
                online, get advice from trusted
                individuals, find goods and
 FTOAF (forward to a
                services and then purchase them.
 friend), referral programs




Social commerce is not new...
10




But it’s a hot area in social media marketing right now...
10




But it’s a hot area in social media marketing right now...
11



Technology Hype Cycle
Echo-Chamber Social Media Marketing




...because it helps solve a real problem: social media ROI
12




             +                                   =

                  Ratings      Recommendations      Forums
                 & Reviews        & Referrals    & Communities




                Social Media       Social         Social Ads
                Optimization      Shopping       & Social Apps




“Getting” it is easy: selling with social media
13




Doing it can be more difficult: selling with social media
13




Doing it can be more difficult: selling with social media
14




Trend 1: The Return of Group Buying
15




Trend 1: The Return of Group Buying
16




Trend 2: The Rise & Rise of Private Shopping Clubs
17




Trend 2: The Rise & Rise of Private Shopping Clubs
18




Trend 3: Real Time Social Commerce
19




Trend 4: Social Media Stores
19




Trend 4: Social Media Stores
19




Trend 4: Social Media Stores
20




Trend 5: The Portable Social Graph
20




                       Friendsourcing



                        Friendcasting




Trend 5: The Portable Social Graph
21




Trend 6: The Deal Feed Rules OK
22




Trend 6: The Deal Feed Rules OK
23




Trend 7: Social Gets Personal
24




Trend 7: Social Gets Personal
25




L


E


A


D




Where to Start: The LEAD Strategy
25




L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?

E


A


D




Where to Start: The LEAD Strategy
25




L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?

E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential

A


D




Where to Start: The LEAD Strategy
25




Listen: Begin with a simple social media monitoring solution that monitors
L
conversations and competitors - how are competitors using social commerce?

E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential

Apply - Apply learning and build on tools that work for you, integrating social
A
commerce into your overall digital strategy

D




Where to Start: The LEAD Strategy
25




L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?

E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential

A
Apply - Apply learning and build on tools that work for you, integrating social
commerce into your overall digital strategy

D
Develop - Constantly evolve and adapt to beat user expectations - deliver “joy
of use” with new insights and technology




Where to Start: The LEAD Strategy
26




Thanks! Find us @ facebook.com/syzygygroup
For presentation copies: socialcommerce@syzygy.de

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International Trends in Social Commerce

  • 1. 1 International Trends in Social Commerce Dr Paul Marsden Social Media Strategist Syzygy Group For Copies: socialcommerce@syzygy.de Wiesbaden, Feb 24, 2010
  • 2. 2 11.50 am EST, July 8, 2009 $34.00 Do you recognize this?
  • 3. 3 NetMarket.com August 11, 1994 First secure e-commerce Web transaction Here’s a clue...
  • 4. 4 First e-commerce transaction within a Facebook page
  • 5. 5 Okay, so what’s this then?
  • 6. 6 Barbie does social shopping - real time
  • 7. 6 Barbie does social shopping - real time
  • 8. 7 Helping people buy where they connect... ...and connect where they buy Two examples of “social commerce”
  • 9. 8 Social commerce = e-commerce + social media
  • 10. 8 Social commerce = e-commerce + social media
  • 11. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) ratings & reviews FTOAF (forward to a friend), referral programs Social commerce is not new...
  • 12. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) Social Commerce: Creating places ratings & where people can collaborate reviews online, get advice from trusted individuals, find goods and FTOAF (forward to a services and then purchase them. friend), referral programs Social commerce is not new...
  • 13. 10 But it’s a hot area in social media marketing right now...
  • 14. 10 But it’s a hot area in social media marketing right now...
  • 15. 11 Technology Hype Cycle Echo-Chamber Social Media Marketing ...because it helps solve a real problem: social media ROI
  • 16. 12 + = Ratings Recommendations Forums & Reviews & Referrals & Communities Social Media Social Social Ads Optimization Shopping & Social Apps “Getting” it is easy: selling with social media
  • 17. 13 Doing it can be more difficult: selling with social media
  • 18. 13 Doing it can be more difficult: selling with social media
  • 19. 14 Trend 1: The Return of Group Buying
  • 20. 15 Trend 1: The Return of Group Buying
  • 21. 16 Trend 2: The Rise & Rise of Private Shopping Clubs
  • 22. 17 Trend 2: The Rise & Rise of Private Shopping Clubs
  • 23. 18 Trend 3: Real Time Social Commerce
  • 24. 19 Trend 4: Social Media Stores
  • 25. 19 Trend 4: Social Media Stores
  • 26. 19 Trend 4: Social Media Stores
  • 27. 20 Trend 5: The Portable Social Graph
  • 28. 20 Friendsourcing Friendcasting Trend 5: The Portable Social Graph
  • 29. 21 Trend 6: The Deal Feed Rules OK
  • 30. 22 Trend 6: The Deal Feed Rules OK
  • 31. 23 Trend 7: Social Gets Personal
  • 32. 24 Trend 7: Social Gets Personal
  • 33. 25 L E A D Where to Start: The LEAD Strategy
  • 34. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E A D Where to Start: The LEAD Strategy
  • 35. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A D Where to Start: The LEAD Strategy
  • 36. 25 Listen: Begin with a simple social media monitoring solution that monitors L conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential Apply - Apply learning and build on tools that work for you, integrating social A commerce into your overall digital strategy D Where to Start: The LEAD Strategy
  • 37. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A Apply - Apply learning and build on tools that work for you, integrating social commerce into your overall digital strategy D Develop - Constantly evolve and adapt to beat user expectations - deliver “joy of use” with new insights and technology Where to Start: The LEAD Strategy
  • 38. 26 Thanks! Find us @ facebook.com/syzygygroup For presentation copies: socialcommerce@syzygy.de