The document discusses international trends in social commerce, combining e-commerce with social media to enhance buying experiences. It highlights current trends such as group buying, private shopping clubs, and real-time social commerce, while emphasizing the importance of social media strategy for optimizing return on investment. It provides a framework for businesses to engage in social commerce through listening, experimenting, applying insights, and developing strategies to meet evolving customer expectations.

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International
Trends in
Social
Commerce
Dr Paul Marsden
Social Media Strategist
Syzygy Group
For Copies:
socialcommerce@syzygy.de
Wiesbaden, Feb 24, 2010

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11.50 am EST,
July 8, 2009
$34.00
Do you recognize this?

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NetMarket.com
August 11, 1994
First secure
e-commerce Web
transaction
Here’s a clue...

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First e-commerce transaction within a Facebook page

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Okay, so what’s this then?

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Barbie does social shopping - real time

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Barbie does social shopping - real time

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Helping people
buy where they
connect... ...and connect
where they buy
Two examples of “social commerce”

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Social commerce = e-commerce + social media

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Social commerce = e-commerce + social media

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Future: mobile,
sCRM, curated
realtime marketplaces
social
shopping,
social platforms Facebook
(forums, blogs, Connect
bookmarking)
ratings &
reviews
FTOAF (forward to a
friend), referral programs
Social commerce is not new...

12. 9
Future: mobile,
sCRM, curated
realtime marketplaces
social
shopping,
social platforms Facebook
(forums, blogs, Connect
bookmarking)
Social Commerce: Creating places
ratings &
where people can collaborate
reviews
online, get advice from trusted
individuals, find goods and
FTOAF (forward to a
services and then purchase them.
friend), referral programs
Social commerce is not new...

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But it’s a hot area in social media marketing right now...

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But it’s a hot area in social media marketing right now...

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Technology Hype Cycle
Echo-Chamber Social Media Marketing
...because it helps solve a real problem: social media ROI

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+ =
Ratings Recommendations Forums
& Reviews & Referrals & Communities
Social Media Social Social Ads
Optimization Shopping & Social Apps
“Getting” it is easy: selling with social media

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Doing it can be more difficult: selling with social media

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Doing it can be more difficult: selling with social media

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Trend 1: The Return of Group Buying

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Trend 1: The Return of Group Buying

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Trend 2: The Rise & Rise of Private Shopping Clubs

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Trend 2: The Rise & Rise of Private Shopping Clubs

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Trend 3: Real Time Social Commerce

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Trend 4: Social Media Stores

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Trend 4: Social Media Stores

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Trend 4: Social Media Stores

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Trend 5: The Portable Social Graph

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Friendsourcing
Friendcasting
Trend 5: The Portable Social Graph

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Trend 6: The Deal Feed Rules OK

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Trend 6: The Deal Feed Rules OK

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Trend 7: Social Gets Personal

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Trend 7: Social Gets Personal

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L
E
A
D
Where to Start: The LEAD Strategy

34. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
A
D
Where to Start: The LEAD Strategy

35. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
A
D
Where to Start: The LEAD Strategy

36. 25
Listen: Begin with a simple social media monitoring solution that monitors
L
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
Apply - Apply learning and build on tools that work for you, integrating social
A
commerce into your overall digital strategy
D
Where to Start: The LEAD Strategy

37. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
A
Apply - Apply learning and build on tools that work for you, integrating social
commerce into your overall digital strategy
D
Develop - Constantly evolve and adapt to beat user expectations - deliver “joy
of use” with new insights and technology
Where to Start: The LEAD Strategy

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For presentation copies: socialcommerce@syzygy.de