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Why Social Media Marketing is Important

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This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.

Published in: Marketing
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Why Social Media Marketing is Important

  1. 1. Why Social Media Marketing is Important Presentation by Jessica Pavona
  2. 2. A quick look at social media user statistics... FACEBOOK TWITTER INSTAGRAM PINTEREST LINKEDIN SNAPCHAT YOUTUBE 1.09 BILLION USERS DAILY, 32% INTERACT WITH BRANDS OFTEN, MOST USED SOCIAL MEDIA PLATFORM 310 MILLION ACTIVE USERS MONTHLY, 42% LEARN ABOUT PRODUCTS THROUGH TWITTER 400 MILLION ACTIVE USERS MONTHLY, 68% OF USERS INTERACT WITH BRANDS REGULARLY, 60% LEARN ABOUT PRODUCTS THROUGH INSTAGRAM 100 MILLION ACTIVE USERS MONTHLY, 75% OF PINS ARE FROM BUSINESSES 433 MILLION USERS WORLDWIDE, HALF LIKELY TO BUY FROM COMPANY ON LINKEDIN 100 MILLION USERS DAILY, AMERICANS HAVE GREATER BRAND AWARENESS THAN PINTEREST AND LINKEDIN USING SNAPCHAT 1 BILLION USERS, 64% OF USERS WHO ARE GAMERS DOWNLOADED A GAME AFTER WATCHING ITS YOUTUBE AD
  3. 3. … and social media use has only been growing
  4. 4. Increase brand loyalty 53% Of Americans who follow brands on social media are more brand loyal.
  5. 5. Increase brand recognition Social media marketing allows more visibility of your brand, which is important. It helps establish your brand voice while getting new customers familiar with seeing your brand on multiple platforms.
  6. 6. Increase conversion rates 100% Higher social media lead-to-close rate than outbound marketing.
  7. 7. The competition is already doing it Of marketers in 2014 said that social media marketing was important to their business.92% 97% Of marketers are currently using social media for their businesses.
  8. 8. By being on social media, this allows your brand to potentially widen its audience by billions of consumers. Social media marketing is also an inexpensive method compared to traditional marketing. If your brand isn’t using social media marketing, why not?
  9. 9. For more help with your social media marketing, visit GeM.co References: DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes. Forbes Magazine, 20 Sept. 2015. Web. 12 Mar. 2017. "Social Media Fact Sheet." Pew Research Center: Internet, Science & Tech. N.p., 12 Jan. 2017. Web. 12 Mar. 2017. Walters, Kendall. Hootsuite Social Media Management. N.p., 14 Feb. 2017. Web. 12 Mar. 2017.

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