Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Big Retail Deploys Social Commerce

7,563 views

Published on

Published in: Business, Technology
  • Be the first to comment

How Big Retail Deploys Social Commerce

  1. 1. How Big Retail is Deploying Social Commerce 15 Solutions Paul Marsden Digital Planner Syzygy @marsattacks November 2010 1
  2. 2. 1) Helping customers connect where they buy (in-store) (Macy’s, Diesel, Sephora) 2
  3. 3. 2. Helping customers connect where they buy (online) (Sears, Juicy Couture, Levi’s) 3
  4. 4. 3. Helping customers buy where they connect (social media stores) (Hallmark Cards) 4
  5. 5. 4. Driving footfall with location-based check-in services (Best Buy, Sports Authority, Domino’s) 5
  6. 6. 5. Driving footfall using Group-Buy platforms 6
  7. 7. 6. Driving footfall with vouchers on social networking sites (Burger King) 7
  8. 8. 7. Driving footfall with “haul videos” (customer video reviews) on video sharing sites (Forever 21) 8
  9. 9. 8. Sharing the in-store experience on social networks (Louis Vuitton) 9
  10. 10. 9. Running customer loyalty programs (sCRM) on social networking platforms (Starbucks) 10
  11. 11. 10. Running group-buy deals on social networking platforms (Walmart) 11
  12. 12. 11. Offering flash-sales on social networking platforms (Carrefour) 12
  13. 13. 12. Offering social shopping apps on social networking platforms (Best Buy) 13
  14. 14. 13. Offering social followers special rewards (exclusive/ early access) (Nine West) 14
  15. 15. 14. Promoting new lines on Flash Sale sites (Target) 15
  16. 16. 15. “Plinking” (product linking) from video-sharing sites to e-commerce cart (French Connection) 16
  17. 17. Thanks | For more, www.socialcommercetoday.com 17

×