Social commerce the opportunity for brands

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A short presentation opportunities in social commerce opportunities for brands - with examples from Levi's, Disney, P&G, Starbucks, Dell, Diesel

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Social commerce the opportunity for brands

  1. 1 Social Commerce The Opportunity for Brands Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  2. 2 Social Commerce WHAT SO WHAT WHAT NOW
  3. 3 Social Commerce WHAT SO WHAT WHAT NOW
  4. 4 Social Commerce “Selling with Social Media”
  5. 4 Social Commerce “Selling with Social Media” Social commerce: Subset of electronic commerce that involves using social media* to assist in the online buying and selling of products and services. * online media that supports social interaction and user contributions,
  6. 5 What: “Social commerce is the concept of word of mouth applied to e-commerce”
  7. 6 What: Two Kinds of Social Commerce 1) social media on e-commerce platforms
  8. 7 What: Two Kinds of Social Commerce 2) e-commerce on social media platforms
  9. 8 What: Six Basic Toolsets
  10. 9 1. Ratings & Reviews
  11. 10 2. Social Shopping
  12. 11 3. Referrals & Recommendations
  13. 12 4. Forums & Communities
  14. 13 5. Social Media Optimization
  15. 14 6. Social Ads & Apps
  16. 15 Social Commerce WHAT SO WHAT WHAT NOW
  17. 16 Social Commerce WHAT SO WHAT WHAT NOW
  18. 17 So What: 1) Monetize your social media investment
  19. 18 co do nve n’t rs a reg ring tion ist ca s er sh s So What: 2) Solve your problem of social media ROI
  20. 19 co do nve n’t rs a reg ring tion ist ca s er sh s ROI = Money in - Money Out i.e. it’s a business metric So What: 2) Solve your problem of social media ROI
  21. 20 So What: 3) Gather market insight
  22. 21 So What: 4) Boost e-commerce sales (traffic, conversion, order value)
  23. 22 So What: 5) Improve customer loyalty by enhancing user experience
  24. 23 So What: 6) Activate word of mouth (referral) value
  25. 24 So What: 7) Differentiate yourself from the competition
  26. 25 Social Commerce WHAT SO WHAT WHAT NOW
  27. 26 Social Commerce WHAT SO WHAT WHAT NOW
  28. 27
  29. 28 What Now? There is no rule book - you get to create the future!
  30. 29 We Social What Now? Not rocket science: Social commerce is about people not technology
  31. 30 Listen Experiment Apply Develop What Now? Deploy the LEAD strategy
  32. 31 LISTEN - social media monitoring and competitor monitoring - how are others using social commerce?
  33. 32 EXPERIMENT trial a number of low cost/effort pilot tests. Create ROI models
  34. 33 APPLY learnings with a creative solution based on what works and that fits your digital strategy
  35. 34 DEVELOP constantly evolve to beat user expectations - deliver “joy of use” with new insights and technology
  36. 35 “It’s not the strongest that survives. Nor the most intelligent. It’s the one most adaptable to change”
  37. 36 Thanks! http://www.socialcommercetoday.com http://syzygy.net For copies: p.marsden@syzygy.net

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