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The Uberfication of Advertising
This document discusses 3 lessons from unicorns: 1. The future is convenience technology, which provides quick and easy services like ride-sharing and task services. Convenience is becoming more important than content. 2. Companies are owning customer relationships rather than assets, exemplified by Uber not owning vehicles and Airbnb not owning properties. 3. Business model innovation is disruptive, with new models like subscriptions, marketplaces, and on-demand services replacing traditional models. Technology enables new business models.
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The Uberfication of Advertising
- 1. Dr Paul Marsden| Media Psychologist | @marsattacks | p.marsden@uniquedigital.net
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- 6. KEEP CALM SCREEN SPAM IS NOTDEAD YET
- 7. 3 LESSONS FROMA UNICORN
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- 9. 1. THE FUTUREIS CONVENIENCE TECH
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- 12. Luxe Soothe GlamsquadCaviar Get My Boat Bloom That Urban Sitter Style Seat Taskrabbit Breather Thumbtack Pager Handy Got it! Wag Your Mechanic Push For Pizza Bannerman Washio Instacart Jet Smarter Blade Minibar Eaze Uberfication of Everything
- 15. 2011 2012 20132014 4,124 672 371392 Funding $(M) https://www.cbinsights.com/research-on-demand-report #ConvenienceTech
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- 18. #ConvenienceTech ‘instant gratification takes toolong’ Carrie Fisher
- 19. #ConvenienceTech 1980 1985 19901995 2000 2005 2010 2015 Mobile Penetration ADD
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- 27. Sponsored Content SponsoringContent
- 28. 2. OWN THERELATIONSHIP, NOT THE COSTS
- 29. Uber, the world’slargest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. Tom Goodwin
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- 35. TECHNOLOGY IS NOTDISRUPTIVE, BUSINESS MODELS ARE
- 36. SUBSCRIPTION FREEMIUM FREEMARKETPLACE SHARE HYPERMARKET EXPERIENCE VIRAL ON-DEMAND ECOSYSTEM #BusinessModelInnovation
- 37. #BusinessModelInnovation Hollywood Pitch ‘We’re theTesla of Advertising’
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- 39. It starts athome
- 40. HIGHER GROUND 3 LESSONSFROM A UNICORN #ConvenienceTech #Intermediation #BusinessModelInnovation