The document discusses best practices for nonprofits successfully adopting social media. It recommends that nonprofits start by listening to their audiences, assessing where people gather online and what they discuss. It also suggests setting objectives and choosing the right tools like blogs, photos, videos or social networks. Additionally, the document provides tips on staff roles, experimenting, measuring success and continually improving social media strategies.
97. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
99. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http://bvac.wikispaces.com
Editor's Notes
http://www.flickr.com/photos/sparktography/74973135/ http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/ Many nonprofits are just beginning to use social media as part of their advocacy and organizing tool box We’re at the beginning of learning what works and what doesn’t There isn’t yet a predictable template and formula However, based on observing nonprofits that have been successful– there are some success patterns.