Workshop
β’
2 likesβ’2,085 views
The document discusses best practices for nonprofits successfully adopting social media. It recommends that nonprofits start by listening to their audiences, assessing where people gather online and what they discuss. It also suggests setting objectives and choosing the right tools like blogs, photos, videos or social networks. Additionally, the document provides tips on staff roles, experimenting, measuring success and continually improving social media strategies.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (18)
Similar to Workshop
Similar to Workshop (20)
More from Beth Kanter
More from Beth Kanter (20)
Recently uploaded
Recently uploaded (20)
Workshop
- 1. Nonprofits and Successful Social Media Adoption:
- 2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
- 3. Bethβs Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
- 4. Two Minute Poll Experience with β¦ http://www.flickr.com/photos/raincitystudios/
- 5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
- 7. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 10:30) Letβs Play the Game
- 10. Photo by Preetam Rai
- 11. Ice Breaker
- 12. Letβs Create the Parking Lot Zkorb Flickr phot by zkrob
- 13. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
- 15. Β
- 16. How people are getting info to make decisions With my friends
- 17. Β
- 18. Β
- 19. Impact on Google Results
- 20. Β
- 22. The Cute Dog Theory
- 23. A Remix of the Cute Cat Theory
- 24. Web2.0: to share cute cat photos
- 25. Wait a second β¦ looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers β¦..
- 26. Β
- 27. Β
- 28. Assess Audience Online Social Activities
- 29. Β
- 30. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
- 31. Β
- 33. Not a monologue
- 34. Listening
- 35. Conversation
- 36. Even difficult ones β¦
- 37. The audience wants a voice
- 38. Β
- 39. Β
- 40. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
- 41. Β
- 42. β Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpaceβ
- 43. Staff Roles
- 44. β I was a Facebook junkie before I was hired!β
- 45. Β
- 46. Β
- 47. Define a box Define a Box
- 48. Β
- 49. Is this real work?
- 50. Β
- 51. Β
- 52. It takes time
- 53. Participant Content Creator Community Manager You get out what you put in β¦ Source: Nina Simon, Museum2.0
- 54. Start small, reiterate over and over
- 56. Hereβs some advice from Wendy Harmon, Red Cross Blogger
- 58. Β
- 59. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
- 60. http://www.flickr.com/photos/johnnyhuh/ Five step plan to started ..
- 61. 1: Listen and know your audience
- 62. Find Blogs to Read β¦
- 63. Β
- 64. A homeless person isnβt someone you pass on your way into a fancy restaurant
- 65. Β
- 66. Β
- 67. Β
- 68. http://www.flickr.com/photos/smudie / RSS Reader
- 69. Step 2: Prepare Photo by Pingnews
- 70. Who in your organization will have the conversation?
- 73. Twitter Conversations http://www.flickr.com/photos/vox /
- 75. What might you βtweetβ about?
- 76. http://www.flickr.com/photos/tomthephotographer/ Step 3: Select your tools β¦
- 77. Step 4: Jump in
- 78. Storytelling (with a blog)
- 79. Β
- 81. Storytelling (with photos & video)
- 82. Start with an individual profile
- 83. Visual Petitions
- 84. Groups: Organize
- 85. Β
- 86. If youβre lucky might go viral
- 88. Β
- 89. Newswire
- 90. At an event
- 91. Β
- 92. Β
- 94. Step 5: Measuring Success
- 96. Break
- 97. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
- 98. Just Three Words
- 99. Contact Information Beth Kanter [email_address] Bethβs Blog http://beth.typepad.com http://bvac.wikispaces.com
Editor's Notes
- http://www.flickr.com/photos/sparktography/74973135/ http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/ Many nonprofits are just beginning to use social media as part of their advocacy and organizing tool box Weβre at the beginning of learning what works and what doesnβt There isnβt yet a predictable template and formula However, based on observing nonprofits that have been successfulβ there are some success patterns.